Daisy Rock guitars are designed with light-weight bodies and narrower necks. Some models also incorporate a shorter scale length, which reduces the spacing between frets. These design features are meant to make the guitars easier to play for girls and women with small bodies and hands. The colors, finishes and body shapes are also designed to appeal to girls and women. Most manufacture is done outside the United States (the location of manufacture was not readily indicated in Daisy Rock's marketing materials), with the exception of instruments in the "Rock Candy Pink Label" series, which are made in the United States.

Daisy Rock also markets hard cases and soft "gig bags," guitar picks, cables, straps, pins, guitar instruction books and DVDs, and a variety of t-shirts, sweatshirts, hats, and other apparel with Daisy Rock logos in pinks, blues, and other colors similar to the available guitar colors.

The Daisy Rock web site contains a gallery of endorsing artists. Most are women or bands consisting primarily of women, although a few male artists are featured.

The site also features a gallery of signed guitars, which according to company sources are not sold directly but instead are usually auctioned to raise money for various charitable causes.