My Review
Contents at a Glance
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
by Dan Schawbel Personal Branding expert
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
Amazon Price: $8.90 (as of 05/26/2012)
Job seekers, recent graduates, and seniors in college, click here and buy this book immediately! If you only buy one career guide, this is THE one to get!
Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.
"The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market."
- Gary Vaynerchuk, best-selling author of Crush It
There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.
In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:
· A 4-step process for discovering, creating, communicating and maintaining your personal brand.
· How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.
· The secrets to networking effectively - both online and offline.
· Proven branding advice from industry experts and insiders.
Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!
What's new in the revised edition of Me 2.0 -
NEW case studies, from people of all generations, on how they've used social media to become well-known brands.NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories.NEW insight on how to turn your passion into a business through the personal branding process.NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.NEW research, examples, and more resources that will support your online brand campaign.
Release Date: 10/05/2010
“Me 2.0 is the one book that all recent graduates and job seekers should read immediately!”
“An instruction manual for developing your personal brand.
-The New York Post”
Your turn
Write a review, add a comment, or debate someone who disagrees with you.
Is the concept of "personal branding" essential for today's workforce?
Absolutely! Me 2.0 demonstrates the power of personal branding!
sallemange says:
Absouletly. I'm so pleased people believe this. I once went for a job at Experian in the UK and the marketing guy told me I was stupid for thinking that people could be brands. Looks like he branded himself as ignorant!
I'm not sold yet.
spirituality says:
I'm definitely not sold. I mean - sure, successful people are brands, however I'm not sure they became brands by trying to brand themselves. It's more like that for successful people everything aligns: they're image, their talents, their skills. For most people it's not aligned. They may have chosen a skill-set that doesn't fit their personality, for instance. That sort of fundamental problem is not solved by 'branding' yourself.
However, I do think branding yourself is essential for entrepreneurs. Especially the freelance kind.
“A comprehensive crash course on personal branding.
-Fast Company”
Rate it, if you dare...
“Me 2.0 is an easy, thought-provoking read.
-Entrepreneur”
The best line ever:
In this new economy, you have to market yourself like you would a product!
What's the buzz about Me 2.0?
- Jim Jonsin: From Music Producer to Racecar Driver
- Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research and management consulting firm. He is also the #1 international bestselling author of Me 2.0 and was named to the Inc. Magazine 30 Under 30 list in 2010.
- The Student Employment Gap for the Class of 2012
- Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research and management consulting firm. He is also the #1 international bestselling author of Me 2.0 and was named to the Inc. Magazine 30 Under 30 list in 2010.
- Mario Lopez - Past, Present and Future
- Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research and management consulting firm. He is also the #1 international bestselling author of Me 2.0 and was named to the Inc. Magazine 30 Under 30 list in 2010.
- Too Old for a LinkedIn Photo?
- In this instance, honesty really is the best policy: ?It's far better to be authentic and truthful upfront than risk breaking trust with your clients later,? says Dan Schawbel, branding expert and author of Me 2.0: 4 Steps to Building Your Future.
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If you loved Me 2.0: Build a Powerful Brand to Achieve Career Success, you might also enjoy:
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Have you read Me 2.0? Any other great books to recommend?
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sallemange
Jan 21, 2011 @ 6:07 am | delete
- This is a good book to read because it emphasises that you you think of your 'value' as person.
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mar_ker
Sep 21, 2009 @ 12:14 am | delete
- i think I might check it out.
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LoKackl
Aug 31, 2009 @ 7:09 am | delete
- This book looks very intriguing! I think it's about what I need right now--with a vague concept roaming around in my head of how to do what your book selection promises. Thanks for the informaiton
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More books by Dan Schawbel
Vote for your favorites, or add any I missed.
Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
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