Orange County Dentist Directory

Recently i worked on a print ad for the Orange County Dentist Directory which is about helping people find a local dentist in the Orange County that need to fix, or clean their teeth. For the ad, i used an image of a late teen girl with a ponytail, nice eyes, her hand sort of waving, and a pretty nice smile with a mouth full of messed up teeth. The headline for the ad is "Don't hurt anyone with that smile", and the sub head is, "Find a dentist in Orange County". Underneath that is the OC Dental Directory logo with the "Orange County's Best Dentists" tag line next to the company website. The purpose of this ad is to get people to look at the ad, see, and also realize that you can have a cute face, and be very nice looking; but as soon as you open up your mouth, people will see your smile, and no smile is nice without straight, polished teeth. If people can relate to the girl in the ad, they will see, hey, this girl isn't bad looking, but her teeth are, and all it takes to change that is a good dentist to make her smile better for the rest of her life.

Update: On the other end of the spectrum, I also created an ad for OC dentist directory that shows what braces could do for one