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Design Psychology

stevearun by stevearun
Last updated: 12/31/2010

Design Psychology: How to Make your Design Stand Out

Why some logo wears red color, while other is colored in olive green, and yet another has a cool blue color? Confused? Let me re-frame the question. Why does one brand or category uses one color theme while another goes for different color theme?

Make your design stand out from the crowd

An example package design. Well, it has to do with the human mind, and how it reacts to different colors it is exposed to. A good designer keeps these things in mind when designing a logo, brochure, pamphlet, leaflet, website, or any other material. We call it understanding the design psychology of people.

And after reading this article, you will also know what all factors come together to form design psychology that every designer should know. This knowledge will profoundly help you make your design stand out from the crowd.

Design and Usability

Graphic Design and UsabilityI want to discuss usability first because I believe no design is good, no matter how creative it is, if it is not functional. You should pay utmost care to the usage scenario of a stationary, website, logo, etc., that you are designing while cracking a design concept.

No one buys a design. One buys a solution to the problem at hand.

Mood, tone, personality, and image

The right graphicsAre you fun-loving or serious corporate type? Do you want people to be serious when interacting with you, or do you want them to come near you and crack a joke?

The mood your design will create and the personality it will adorn is another important design consideration. The tone of your design (fun, serious, etc.) will depend upon the design's mood and personality. These three things along with color, which I am discussing below, form the image of the stuff you have designed and the brand it will represent.

For Whom

Choosing a right conceptAre you for elderly or for hep teenagers? Is the modal viewer a young office-going person or a young college-going student? You should decide the target audience of the thing you are designing before actually designing it. A design that works for a 20 something will not work for 40 something.

Chosing right Colors

Which color to use is another most important consideration during the design process? The choice of color is governed by the mood, personality, and tone you want to create for the design you are working on. The target audience for whom you are creating design also plays a great role in deciding on the color selection.

Bottomline

Graphic Design AgencyApart from these considerations, one also needs to know the usage scenario of the design. You should pass your design project through all of the above given litmus tests then only your design will stand out in the crowd of myriad senseless and good-for-nothing designs.

Graphic Design Videos

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Useful Graphic Design Links

Graphic Design Agency - Theziners.com
Theziners.com is a full service graphic design company that specializes in providing creative graphic designs with original concepts, helps you to establish your brands.
Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials
Abduzeedo is all about Design Inspiration and very useful tutorials. From Photoshop Tutorials to all sorts of apps we share our experiences in the design world.
Good-Tutorials - Newest Tutorials
Good-Tutorials.com lists tens of thousands of tutorials for Photoshop, Flash, Illustrator, and other topics.
Psdtuts+ | Adobe Photoshop tutorials, from beginner to advanced.
Tuts+ NetworkTuts+ Tutorials & ResourcesPsdtuts+ Photoshop & GraphicsNettuts+ Web Design & DevelopmentVectortuts+ Vectors & IllustrationAudiotuts+ Music & SoundAetuts+ AfterEffects & MotionActivetuts+ Flash TutorialsCgtuts+ Computer GraphicsPhototuts+ PhotographyActiveDen Fl
Photoshop Tutorials and Flash Tutorials - Tutorialized
Photoshop Tutorials and Flash Tutorials
Adobe Design Center
Adobe Design Center - Galleries, articles and tips on motion and interactive design, A must see resource from the makers of Photoshop.
Hand-Picked Photoshop Tutorials - Smashing Magazine
HomeGraphicsWallpapers, IconsInspirationPhotos, ShowcasesCodingCSS, JS, WordPressDesignPhotoshop, Fonts, FreebiesWorkSoftware, Tutorials Smashing Magazine - we smash you with the information that will make your life easier. really.Hand-Picked Photoshop TutorialsBy Sven LennartzJanuary 12th, 2007Tuto
PSD to XHTML/ CSS/ HTML web page coding by CSSFOX - PSD Design to Valid HTML/XHTML/CSS pages
Code your PSD's, We convert your PSD to valid xHTML/HTML/CSS. CSSFOX creator of Free CSS Theme Framework for PHP/ASP CMS as Opensource CSS Themes offers easy PSD design to Xhtml/ HTML web page coding to designers, programmers and small business.

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stevearun

Founder of VA Business Services (An ISO 9001:2000 certified company), passionate about SEO and Internet Marketing. I'm a dad and a husband, Food-O-Holic... more »

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