Direct and Integrated Marketing

Ranked #56,592 in Business & Work, #639,339 overall

My career has revolved around Direct, Database and Email marketing.  My peers come to me with their marketing questions.  I can't answer all your questions on this lens but if you need specific advice contact me and I will do my best to help you out.

Great Resources

Most of these are Direct Marketing related but all contain valuable marketing information.
DM News
Leading trade publication for direct marketers
Direct
Monthly Direct Marketing publication
The DMA's site
The Direct Marketing Associations Web site
Return Path
Return Path is a leading email marketing company specializing in email delivery.
CMO Magazine
A monthly publication that I read cover to cover.
Bigfoot Interactive
One of the largest email service providers with a number of great services.
Marketing Sherpa
Tons of great information, case studies, and white papers on marketing topics.
Direct Voice
This is the PAC for the Direct Marketing Association. If you are concerned about Direct Marketing you should join this PAC.
ClickZ Network
The ClickZ network covers the direct and interactive marketing space. A must read for anyone in interactive and direct marketing.
My del.icio.us links
Here some links and stories I have found interesting.

Interesting Marketing Related info

The latest and greatest from Seth Godin - the real marketing guru

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Highly Recommended Marketing Companies

These companies are the leaders in their space

Bzz Agent
Dave Balter created a great company and if you are in need of some word of mouth marketing you should check out his company.
Dotomi
If you are looking to use direct marketing with your banner advertising Dotomi can help. Their technology utilizes site data to target potential customers.
eprize
If you want to create or run a sweepstakes or give-a-way you should talk with these guys. They will make the promotion viral, buzz worthy and provide all the reporting you need.
Digital Divide Data
These guys are flattening the world and building futures while providing a needed service.

Great Marketing Books

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The Marketing Maestro

Josef's Blog

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by

Josef

Josef is the Executive Director of Integrated Marketing for the world's leading Test Prep and Admissions company. In his role Josef is an in... more »

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