June 30, 2009
World Wrestling Entertainment, Inc., announced the official launch of ECW (Extreme Championship Wrestling®) as a brand extension to its RAW® and SmackDown® franchises.
After acquiring the ECW assets in 2003, WWE spent the past few years re-introducing ECW to the global WWE audience and increasing the interest in its unique brand of sports entertainment. To date, WWE has successfully released three ECW DVD's, all of which have become best sellers, and produced a very profitable ECW pay-per-view event in June 2005, with another ECW pay-per-view scheduled for this June 11, 2006. With consumer interest at an all-time high, WWE is introducing ECW as a complementary brand to RAW and SmackDown.
"After keeping the ECW concept alive and creating an enormous cult-like following for all things ECW from DVD's to PPV's to books, we feel that now the time is right to officially launch ECW as its own stand-alone franchise," said Vince McMahon, WWE Chairman. "RAW, SmackDown and ECW now represent a portfolio of WWE brands for fans of all ages and interests to enjoy."
Similar to WWE's RAW and SmackDown brands, WWE will produce, market and promote a full line of ECW products from television programs to pay-per-views to live events to licensed consumer goods.
World Wrestling Entertainment, Inc., announced the official launch of ECW (Extreme Championship Wrestling®) as a brand extension to its RAW® and SmackDown® franchises.
After acquiring the ECW assets in 2003, WWE spent the past few years re-introducing ECW to the global WWE audience and increasing the interest in its unique brand of sports entertainment. To date, WWE has successfully released three ECW DVD's, all of which have become best sellers, and produced a very profitable ECW pay-per-view event in June 2005, with another ECW pay-per-view scheduled for this June 11, 2006. With consumer interest at an all-time high, WWE is introducing ECW as a complementary brand to RAW and SmackDown.
"After keeping the ECW concept alive and creating an enormous cult-like following for all things ECW from DVD's to PPV's to books, we feel that now the time is right to officially launch ECW as its own stand-alone franchise," said Vince McMahon, WWE Chairman. "RAW, SmackDown and ECW now represent a portfolio of WWE brands for fans of all ages and interests to enjoy."
Similar to WWE's RAW and SmackDown brands, WWE will produce, market and promote a full line of ECW products from television programs to pay-per-views to live events to licensed consumer goods.
Main News On ECW
Extreme changes
June 30, 2009Thanks to Donald Trump's blockbuster 15-Superstar trade and ECW's New Superstar Initiative, the Land of the Extreme is a changed place. The New Era of ECW is full of new faces and plenty of hungry ECW Superstars ready to make an Extreme impact on Tuesday nights.
Vladimir Kozlov & William Regal def. ECW Champion Tommy Dreamer & Christian
Sunday night's Bash competitors became tag team partners on ECW this week, when ECW Champion Tommy Dreamer joined Christian to face Vladimir Kozlov and William Regal, the later who arrived via Trump's trade. Dreamer & Christian seemed to put their differences aside for the match, but their bond wasn't strong enough to withstand the impact of The Moscow Mauler and his English partner. The ECW Original lost the tag team match after the unstoppable Kozlov pinned him for the win. How will Regal's presence affect ECW? Who will dare to get in the ring the brutal Kozlov? What's next for Captain Charisma? And when will Dreamer defend the ECW Championship next?
Yoshi Tatsu def. Shelton Benjamin
ECW's General Manager, Tiffany, said ECW is the place to see the best, most talented, young Superstars in WWE today, and Yoshi Tatsu is proof. Shelton Benjamin made his return to ECW as part of Trump's trade, but was bested by one of Tuesday night's newest Superstars, Tatsu, who arrived via the New Superstar Initiative. The Japanese Superstar made an impressive debut in the Land of the Extreme, when he defeated The Gold Standard quickly with one swift kick and a pin after plenty of taunting and teasing from Benjamin. After making such a shocking debut, which Superstar will have the nerve to face brave newcomer Tatsu?
Sheamus def. local competitor
Irish eyes were smiling widely upon Sheamus during his ECW debut. Sheamus - who also arrived in ECW as part of the New Superstar Initiative - earned his first Extreme victory over a local competitor Tuesday night. Sheamus comes from Ireland and a long line of tough, Irish Superstars - such as Finlay, who moved to SmackDown in Trump's trade. It's clear this new ECW Superstar is poised to make an impact in the Land of the Extreme. How will his arrival affect ECW on Sci Fi?
"The Abraham Washington Show" debuts with The Bella Twins
Abraham Washington also made his ECW debut Tuesday night with his self-titled talk show. The special guests for his inaugural show were none other than the newest Extreme Divas - Nikki & Brie Bella. The sisters told Washington and the WWE Universe that being identical twins has its advantages and its disadvantages, in and out of the ring. The Bellas' discussion turned into a bit of sibling rivalry-tinged argument, of which Washington found himself caught in the middle. How will Washington and The Bellas' arrival on ECW impact Tuesday nights?
Zack Ryder meets Tyler Reks
Enthusiastic newcomer Tyler Reks met his future competition Tuesday night. The Southern California-raised, surf-loving Superstar approached Zack Ryder in the ECW locker room just two days before their match on "WWE Superstars." Ryder quickly told the "rookie" to get a few things straight - the best beaches are on his native Long Island, N.Y., and he better eat his "avocado rolls" to toughen up before their match Thursday night. Will Reks be as successful as the others in ECW's New Superstar Initiative when he faces Ryder on "WWE Superstars"?
ECW Matches
June 30, 2009
Yoshi Tatsu def. Shelton BenjaminSheamus def. local competitor
Vladimir Kozlov & William Regal def. ECW Champion Tommy Dreamer & Christian
ECW Champions
ECW Champion: Tommy Dreamer New ECW Pictures
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