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Torrential Traffic Tactics
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Easy Web Traffic Techniques
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Web Traffic
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Social Networking Traffic Techniques
Go where the people are
Use a social network that is busy. You want to go where other people are going to get the most effect from your efforts.
Optimize for best results
Do everything you can on your page to make it stand out and be memorable. You want to optimize it to the max so you will get the most benefit.
Add friends carefully
On most networks you can choose to screen any friends before they are added. You should choose this option and make sure that you are friends with people who represent your values and support your overall message. Take the time to check out each request and just don't approve everyone who asks.
Add content with care
Make sure that anything you put on your page represents you. Make sure it is professional and will not tarnish your image in any way.
Use multi-media
Make use f the video and audio features most of these sites give you. Add your own video and audio for a truly unique experience that represents you.
Be aware of your audience
Make sure you understand that you are dealing with the general public. That may include children. You should always take the high road and never put anything questionable on your page.
State your purpose
Make it clear why you are on the site. You need to make sure people know you are there for business and not for finding a relationship. This is important or else you will be bombarded with offers from the opposite sex to chat and get to know each other which can be a he time waster.
Follow the rules
Make sure you know and follow all the rules. These sites can be strict and if you break the rules you can get banned.
Keep it updated
Visit your page often. Everyday would be ideal so that you can keep everything up to date. Plus it shows up that you are visiting the site and so people will know you are an active member.
Use photos
Have your photo on there. It has been shown that pages with photos get more traffic and interest than those without photos.
Try social media sharing sites
Try out sights where you can share your stuff. These sights are like the social networking sites, but they actually let you submit things like photos and writing to them that remain on their network and are shown off to visitors.
Customize
Customize your page to fit you. Add in backgrounds and other fun stuff to show off your personality. Remember these sites are for networking and getting to know others. People want to meet a friendly and fun person so be that.
Watch for hackers!
Hackers are common on these sites and you have to be alert. If you get hacked chances are they will spam through your account. This could cause problems for you. If you see you are hacked notify administration and make sure that you let all your friends know you were hacked.
Choose a reliable service
Make sure you choose a site that is trusted and proven. You do not want to go with a site that is questionable in any way.
Understand the network
Know what the atmosphere is like. Understand the type of person who frequents the site and make sure you are a good fit.
Take advantage of groups
Join groups. It is a great way to reach your target market. It is also a great way to build up your friends list.
Fill out your profile
Make sure you completely fill out your profile. You do not want blank space on your page. Plus filling it in gives people information about you and helps them get to know you.
Use all the features
Take advantage of all the features like HTML and special fonts. Use every option they offer. If they have a blog then use it. Make comments, too.
Don't sell
Avoid outright selling. This is usually not allowed and could get you banned. Instead put up your link and tell about what you do. That is allowed.
Be professional but friendly
Always be professional, but also be a friendly person. If people ever get the vibe that you are there to sell they will likely back off.
Go public
Most of these sites allow you to make your profile private. That will defeat your purpose so you need to make sure your profile is public for everyone to see.
Visit others pages
Travel around the site. Look at other people's pages. Learn about them and seek out friends.
Stay active
Make sure you participate in groups, make comments and post new information often. Do not let people see you are neglecting your page.
Add target content
Make sure that you still think about your target market. Make sure that you stay targeted. You can still pick up search engine rankings through this page so think smart.
Link your site
Do not forget to put up your link. You can easily get caught up in meeting people and fixing up your page that you forget to add in your link.
Choose a theme
Try not to make your page too flashy or cluttered. Go with some theme and make everything coordinate. It will be more pleasant to view and people will be more likely to stop and read what you have to say.
Learn how the site works and how to use it
Make sure you explore the site. Find out all the features. Visit the FAQ page and make sure you understand everything before getting started.
Don't be afraid to share
Be open. Let people really get to know you. Do not be afraid to share, but at the same time know what is proper to share and what is not.
Be honest
Do not lie about yourself or post a false photo. Be honest because people will find out when you are not and that can hurt your reputation.
Use a social network that is busy. You want to go where other people are going to get the most effect from your efforts.
Optimize for best results
Do everything you can on your page to make it stand out and be memorable. You want to optimize it to the max so you will get the most benefit.
Add friends carefully
On most networks you can choose to screen any friends before they are added. You should choose this option and make sure that you are friends with people who represent your values and support your overall message. Take the time to check out each request and just don't approve everyone who asks.
Add content with care
Make sure that anything you put on your page represents you. Make sure it is professional and will not tarnish your image in any way.
Use multi-media
Make use f the video and audio features most of these sites give you. Add your own video and audio for a truly unique experience that represents you.
Be aware of your audience
Make sure you understand that you are dealing with the general public. That may include children. You should always take the high road and never put anything questionable on your page.
State your purpose
Make it clear why you are on the site. You need to make sure people know you are there for business and not for finding a relationship. This is important or else you will be bombarded with offers from the opposite sex to chat and get to know each other which can be a he time waster.
Follow the rules
Make sure you know and follow all the rules. These sites can be strict and if you break the rules you can get banned.
Keep it updated
Visit your page often. Everyday would be ideal so that you can keep everything up to date. Plus it shows up that you are visiting the site and so people will know you are an active member.
Use photos
Have your photo on there. It has been shown that pages with photos get more traffic and interest than those without photos.
Try social media sharing sites
Try out sights where you can share your stuff. These sights are like the social networking sites, but they actually let you submit things like photos and writing to them that remain on their network and are shown off to visitors.
Customize
Customize your page to fit you. Add in backgrounds and other fun stuff to show off your personality. Remember these sites are for networking and getting to know others. People want to meet a friendly and fun person so be that.
Watch for hackers!
Hackers are common on these sites and you have to be alert. If you get hacked chances are they will spam through your account. This could cause problems for you. If you see you are hacked notify administration and make sure that you let all your friends know you were hacked.
Choose a reliable service
Make sure you choose a site that is trusted and proven. You do not want to go with a site that is questionable in any way.
Understand the network
Know what the atmosphere is like. Understand the type of person who frequents the site and make sure you are a good fit.
Take advantage of groups
Join groups. It is a great way to reach your target market. It is also a great way to build up your friends list.
Fill out your profile
Make sure you completely fill out your profile. You do not want blank space on your page. Plus filling it in gives people information about you and helps them get to know you.
Use all the features
Take advantage of all the features like HTML and special fonts. Use every option they offer. If they have a blog then use it. Make comments, too.
Don't sell
Avoid outright selling. This is usually not allowed and could get you banned. Instead put up your link and tell about what you do. That is allowed.
Be professional but friendly
Always be professional, but also be a friendly person. If people ever get the vibe that you are there to sell they will likely back off.
Go public
Most of these sites allow you to make your profile private. That will defeat your purpose so you need to make sure your profile is public for everyone to see.
Visit others pages
Travel around the site. Look at other people's pages. Learn about them and seek out friends.
Stay active
Make sure you participate in groups, make comments and post new information often. Do not let people see you are neglecting your page.
Add target content
Make sure that you still think about your target market. Make sure that you stay targeted. You can still pick up search engine rankings through this page so think smart.
Link your site
Do not forget to put up your link. You can easily get caught up in meeting people and fixing up your page that you forget to add in your link.
Choose a theme
Try not to make your page too flashy or cluttered. Go with some theme and make everything coordinate. It will be more pleasant to view and people will be more likely to stop and read what you have to say.
Learn how the site works and how to use it
Make sure you explore the site. Find out all the features. Visit the FAQ page and make sure you understand everything before getting started.
Don't be afraid to share
Be open. Let people really get to know you. Do not be afraid to share, but at the same time know what is proper to share and what is not.
Be honest
Do not lie about yourself or post a false photo. Be honest because people will find out when you are not and that can hurt your reputation.
Here's my favorite link:
Search Engine Traffic Techniques
Domain age
Search engines always favor those sites which have been around on the internet for many years, so the domain age is a very important consideration.
Regular upgrade
Make sure that you update your website regularly, since the search engines always favor those sites which are always up-to-date.
Write for your visitors
Always write articles which cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for enquiry purposes.
Press releases
Press releases should be used with utmost care. Get into a useful relationship with the local media authorities which relates to your industry, and try to get as much exposure as possible, from them.
Flash
Though Flash is very attractive, search engines cannot recognize text typed in the Flash piece. So you may wisely use flash to communicate information, but make sure that the key areas are not used in a flash environment.
Meta tags
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content.
Heading tag
Always use a heading tag, and most importantly, make the heading tag a keyword which should be relevant to the base of the matter that you are writing.
Site map
A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page.
Keywords
Use keywords in the articles and make them bold. But don't overdo this; it is really a big put-off!
External links
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
Business address
If you can get a business address in countries like the United Kingdom and Canada, then nothing better than that. They have many directories for company websites, so a lot of scope lies there.
Article distribution
You can offer articles to some ezine publishers who archive the ezines. In the archives, the links will stay alive for quite a few years.
Images
If there are image links in the navigation bar, make sure to include text links as well. But ensure that the text links are showed in the source code itself, since the search engine robots will follow the primary link to any given page. Additional links cannot be followed on the same page.
Multiple domains
You can have many domains if you have varied topics, and each of whom can warrant a website of its own. This is beneficial because the search engines generally target only one page per website, mostly the homepage, so if you have multiple domains, you can increase your exposure easily.
Link exchange
Exchanging links are generally good, but useless at times. But exchanging articles are more useful. You may publish some other author's articles, and include the link to his website, who may do the same for you.
Link titles
Adding titles to links can be very useful as well. Besides aiding visually impaired users to know where they are going, search engines can search for relevant information in those titles as well.
Anchoring text
Anchoring text is a strict no-no. if you always use your company name or your URL, Google and other search engines look down upon it. At times, relevant tags can be used as well, which provides visibility in the eyes of the search engines.
Keyword research
While starting a project, do a thorough research on the keyword. There are free versions of Word Tracker and Keyword Discovery, but they also have a paid version which is even better. So your budget permitting, opt for the paid one with many added features.
New PPC account
Opening a new PPC account is very beneficial, notwithstanding whether it is Adwords of Google or any other marketing tool. A PPC account can get you actual search volumes for specified keywords.
Keyword stuffing
Refrain from stuffing the keywords in the articles. Using excessive keywords makes the article meaningless, and puts the reader off.
Invisible content
Some webmasters use invisible content which people cannot see, but are laden with keywords to attract search engines. When the search engines find this out, they may ban your site, so refrain from resorting to such an activity.
Heading tags
Avoid using too many h1 heading tags.
Link farms
Don't use many link farms. They basically are single pages having links to numerous other pages.
Scope for improvement
SEO is not an event which you can take up once and then forget. The algorithm of search engines change quite often, so what did well last year may not perform in the same manner this year. So you need to be committed to continuously strive for betterment.
Be patient
Results will not show overnight. If you are new to SEO, prepare yourself for at least a month's outlook to see positive results.
Set goals
Always have a concrete goal regarding what you want to achieve. You need to have good plans for the efforts that you put into SEO. Besides, you would need a analytical software to constantly monitor what is reaping benefits, and what is not.
Make the best site
Strive to make your site one of the best in business. People always want their site to be featured on the top of the list of the results of a search engine. If you realize that something is amiss from your site, work on it to make it better.
SEO friendly URL
Make URL's that are SEO-friendly. They should be short and any URL which has more than 3 hyphens is generally not taken to kindly by the users. Hyphens act as a purpose for giving a space in URL's, but don't use too many of them.
Consider blogging
Take active participation in online blogs. Search engines are very liberal towards blogs in view of the fresh content updated on them on a regular basis.
Use tools
Search engines often provide you with many tools. Webmaster by Google, and Site Explorer by Yahoo! are a few of those.
Search engines always favor those sites which have been around on the internet for many years, so the domain age is a very important consideration.
Regular upgrade
Make sure that you update your website regularly, since the search engines always favor those sites which are always up-to-date.
Write for your visitors
Always write articles which cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for enquiry purposes.
Press releases
Press releases should be used with utmost care. Get into a useful relationship with the local media authorities which relates to your industry, and try to get as much exposure as possible, from them.
Flash
Though Flash is very attractive, search engines cannot recognize text typed in the Flash piece. So you may wisely use flash to communicate information, but make sure that the key areas are not used in a flash environment.
Meta tags
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content.
Heading tag
Always use a heading tag, and most importantly, make the heading tag a keyword which should be relevant to the base of the matter that you are writing.
Site map
A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page.
Keywords
Use keywords in the articles and make them bold. But don't overdo this; it is really a big put-off!
External links
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!
Business address
If you can get a business address in countries like the United Kingdom and Canada, then nothing better than that. They have many directories for company websites, so a lot of scope lies there.
Article distribution
You can offer articles to some ezine publishers who archive the ezines. In the archives, the links will stay alive for quite a few years.
Images
If there are image links in the navigation bar, make sure to include text links as well. But ensure that the text links are showed in the source code itself, since the search engine robots will follow the primary link to any given page. Additional links cannot be followed on the same page.
Multiple domains
You can have many domains if you have varied topics, and each of whom can warrant a website of its own. This is beneficial because the search engines generally target only one page per website, mostly the homepage, so if you have multiple domains, you can increase your exposure easily.
Link exchange
Exchanging links are generally good, but useless at times. But exchanging articles are more useful. You may publish some other author's articles, and include the link to his website, who may do the same for you.
Link titles
Adding titles to links can be very useful as well. Besides aiding visually impaired users to know where they are going, search engines can search for relevant information in those titles as well.
Anchoring text
Anchoring text is a strict no-no. if you always use your company name or your URL, Google and other search engines look down upon it. At times, relevant tags can be used as well, which provides visibility in the eyes of the search engines.
Keyword research
While starting a project, do a thorough research on the keyword. There are free versions of Word Tracker and Keyword Discovery, but they also have a paid version which is even better. So your budget permitting, opt for the paid one with many added features.
New PPC account
Opening a new PPC account is very beneficial, notwithstanding whether it is Adwords of Google or any other marketing tool. A PPC account can get you actual search volumes for specified keywords.
Keyword stuffing
Refrain from stuffing the keywords in the articles. Using excessive keywords makes the article meaningless, and puts the reader off.
Invisible content
Some webmasters use invisible content which people cannot see, but are laden with keywords to attract search engines. When the search engines find this out, they may ban your site, so refrain from resorting to such an activity.
Heading tags
Avoid using too many h1 heading tags.
Link farms
Don't use many link farms. They basically are single pages having links to numerous other pages.
Scope for improvement
SEO is not an event which you can take up once and then forget. The algorithm of search engines change quite often, so what did well last year may not perform in the same manner this year. So you need to be committed to continuously strive for betterment.
Be patient
Results will not show overnight. If you are new to SEO, prepare yourself for at least a month's outlook to see positive results.
Set goals
Always have a concrete goal regarding what you want to achieve. You need to have good plans for the efforts that you put into SEO. Besides, you would need a analytical software to constantly monitor what is reaping benefits, and what is not.
Make the best site
Strive to make your site one of the best in business. People always want their site to be featured on the top of the list of the results of a search engine. If you realize that something is amiss from your site, work on it to make it better.
SEO friendly URL
Make URL's that are SEO-friendly. They should be short and any URL which has more than 3 hyphens is generally not taken to kindly by the users. Hyphens act as a purpose for giving a space in URL's, but don't use too many of them.
Consider blogging
Take active participation in online blogs. Search engines are very liberal towards blogs in view of the fresh content updated on them on a regular basis.
Use tools
Search engines often provide you with many tools. Webmaster by Google, and Site Explorer by Yahoo! are a few of those.
Blog Traffic Techniques
Use the right software
Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves.
Blog hosting
Always host your blog on your own domain. If you place your blog on another domain, it may not be able to attract public attention, build confidence, and improve rating in search results. So using a different domain is the biggest mistake one can ever make.
Title tag
Whenever you put a title tag, make sure that it is relevant to the subject matter, and is not just a random one. You put a title to attract your visitors, so ensure that it is short, and snappy.
Article marketing
Notwithstanding which area of article marketing for your blog you have ventured into, there are many public forums for that topic, which you must actively participate in. There are quite a few online communities, where you can post messages or initiate a discussion to increase your visibility, and attract a huge community of people to your website.
Tagging
Tagging is very important. You can visit Technorati for this purpose. If you have many tags on your page, then it will show in the search results.
Technorati
Testing Technorati is extremely important. You must notify Technorati whenever you have made a comment on a blog. For this purpose, you will need to ping Technorati, or else, you may take the help of Ping-o-matic, which automatically alerts Technorati whenever a comment is posted by you.
Boosting blog's visibility
To increase your and your blog's visibility, it has become clear that commenting on other people's blog is extremely important. But a primary concern is that you must comment on a subject which you are comfortable with. You need to search to get across a proper blog where your comment will be appreciated.
WTF at Technorati
Bloggers are allowed to comment on why few of the topics are a hot favorite. This can be done on a Technorati feature known as WTF.
Rate and ranks
Technorati can rate and rank any blog, based on the links to the blog. That is, your blog will get a higher ranking if other blogs link to your blog.
Blog commenting
Commenting on other blogs has also become important because others will then comment on your blog. A blog becomes dry and dull if there are no comments on it.
Choose your blog topics
There are people who simply join in the bandwagon without much knowledge on what it is all about. If there is some great news about something related to your industry, it does not necessarily mean that you should jump to cover it, or even mention it. Yes, that does help to increase your popularity, and sharing something is always good. But if you don't feel the need for doing it, simply leave it!
Intelligent linking
If you link things in your blog, then do so in an intelligent manner. Don't link each and every issue that you want to, but maintain a fine balance between linking important topics. Both under-linking, as well as over-linking, are not good. So conventions and creativity should be used only when the circumstances so warrant.
Invite contributors
You may invite a famous person to contribute something to your blog. It may be something that he specializes in, but that will surely add sheen to your blog. by doing so, other people become aware that you have an association with famed people, and invariably, your blog will get more hits. Also, the celebrated person will feel flattered on the status you provide him or her.
Interaction
Make your blog interactive. Mere textual data becomes monotonous after a point of time. So use graphics, images and charts to make the blog appealing to the readers.
Provide answers!
Whatever niches you might be in, there are always some questions whose answer remains vague. So you can focus on those important issues and provide a concrete answer for those questions.
Tracking visitors
Software which tracks visitors can analyze the areas most frequented by visitors, the ones which hardly get any hits, etc. so these vital information can be used for betterment of your blog. Feedburner is very good for RSS purpose.
Charisma
Online, as well as offline, charisma is always valued. The voice presenting something in a blog is extremely important, as people appreciate honesty, compassion, empathy and other emotions associated with it.
Proper archives
Proper archives need to be maintained. Sorting them out date-wise or subject-wise always helps. Generally, archives must include every article that has ever been posted on the blog, but from the usability point of view, you can just link interrelated topics in a blog post.
Blog URL
URL's are also important as it gives the readers a view of what lies on that page. The best URL's should be short, but having enough information regarding the content of that webpage.
Sharing information
An open source on the internet is always welcome. Sharing private information on the internet is always considered a good marketing strategy.
Don't go overboard
If you over-market all your blog posts, negative sentiments will prevail. So be cautious on this front.
Link bait
Capitalize on linkbait, if you have got it. Your website needs to be very much presentable if it hits the front page of Reddit, Digg or any other place where a constant flow of visitors will be ensuing.
Writing style
Your readers will personally take your style of writing and your focus on subjects. If you constantly modify that style, you will disappoint those segments of people who rely on you for that subject or style.
Branding tool
Building a brand is very important. A good brand is one which people feel pride associating themselves with, so such a brand must be built.
Blog submission
Blog submission to blog directories is very important. BlogCatalog.com, blogarma.com and bloggernity.com are some famous blog directories.
Yahoo feed
You must create a feed on Yahoo! This option is available under the "My Yahoo!" tab.
Google Adwords
Google Adwords is expensive, but a great marketing tool nonetheless. A low-cost option is also available with them.
Blog name
If you can, buy a domain name for the blog, which costs about $10 annually. You won't even have to shell out money for hosting.
Frequency of blog posts
Regularly update your blog.
Signatures
Make it a habit to use signatures. Put a link of your blog in your signature, and use it while sending emails, posting on forums, etc.
Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves.
Blog hosting
Always host your blog on your own domain. If you place your blog on another domain, it may not be able to attract public attention, build confidence, and improve rating in search results. So using a different domain is the biggest mistake one can ever make.
Title tag
Whenever you put a title tag, make sure that it is relevant to the subject matter, and is not just a random one. You put a title to attract your visitors, so ensure that it is short, and snappy.
Article marketing
Notwithstanding which area of article marketing for your blog you have ventured into, there are many public forums for that topic, which you must actively participate in. There are quite a few online communities, where you can post messages or initiate a discussion to increase your visibility, and attract a huge community of people to your website.
Tagging
Tagging is very important. You can visit Technorati for this purpose. If you have many tags on your page, then it will show in the search results.
Technorati
Testing Technorati is extremely important. You must notify Technorati whenever you have made a comment on a blog. For this purpose, you will need to ping Technorati, or else, you may take the help of Ping-o-matic, which automatically alerts Technorati whenever a comment is posted by you.
Boosting blog's visibility
To increase your and your blog's visibility, it has become clear that commenting on other people's blog is extremely important. But a primary concern is that you must comment on a subject which you are comfortable with. You need to search to get across a proper blog where your comment will be appreciated.
WTF at Technorati
Bloggers are allowed to comment on why few of the topics are a hot favorite. This can be done on a Technorati feature known as WTF.
Rate and ranks
Technorati can rate and rank any blog, based on the links to the blog. That is, your blog will get a higher ranking if other blogs link to your blog.
Blog commenting
Commenting on other blogs has also become important because others will then comment on your blog. A blog becomes dry and dull if there are no comments on it.
Choose your blog topics
There are people who simply join in the bandwagon without much knowledge on what it is all about. If there is some great news about something related to your industry, it does not necessarily mean that you should jump to cover it, or even mention it. Yes, that does help to increase your popularity, and sharing something is always good. But if you don't feel the need for doing it, simply leave it!
Intelligent linking
If you link things in your blog, then do so in an intelligent manner. Don't link each and every issue that you want to, but maintain a fine balance between linking important topics. Both under-linking, as well as over-linking, are not good. So conventions and creativity should be used only when the circumstances so warrant.
Invite contributors
You may invite a famous person to contribute something to your blog. It may be something that he specializes in, but that will surely add sheen to your blog. by doing so, other people become aware that you have an association with famed people, and invariably, your blog will get more hits. Also, the celebrated person will feel flattered on the status you provide him or her.
Interaction
Make your blog interactive. Mere textual data becomes monotonous after a point of time. So use graphics, images and charts to make the blog appealing to the readers.
Provide answers!
Whatever niches you might be in, there are always some questions whose answer remains vague. So you can focus on those important issues and provide a concrete answer for those questions.
Tracking visitors
Software which tracks visitors can analyze the areas most frequented by visitors, the ones which hardly get any hits, etc. so these vital information can be used for betterment of your blog. Feedburner is very good for RSS purpose.
Charisma
Online, as well as offline, charisma is always valued. The voice presenting something in a blog is extremely important, as people appreciate honesty, compassion, empathy and other emotions associated with it.
Proper archives
Proper archives need to be maintained. Sorting them out date-wise or subject-wise always helps. Generally, archives must include every article that has ever been posted on the blog, but from the usability point of view, you can just link interrelated topics in a blog post.
Blog URL
URL's are also important as it gives the readers a view of what lies on that page. The best URL's should be short, but having enough information regarding the content of that webpage.
Sharing information
An open source on the internet is always welcome. Sharing private information on the internet is always considered a good marketing strategy.
Don't go overboard
If you over-market all your blog posts, negative sentiments will prevail. So be cautious on this front.
Link bait
Capitalize on linkbait, if you have got it. Your website needs to be very much presentable if it hits the front page of Reddit, Digg or any other place where a constant flow of visitors will be ensuing.
Writing style
Your readers will personally take your style of writing and your focus on subjects. If you constantly modify that style, you will disappoint those segments of people who rely on you for that subject or style.
Branding tool
Building a brand is very important. A good brand is one which people feel pride associating themselves with, so such a brand must be built.
Blog submission
Blog submission to blog directories is very important. BlogCatalog.com, blogarma.com and bloggernity.com are some famous blog directories.
Yahoo feed
You must create a feed on Yahoo! This option is available under the "My Yahoo!" tab.
Google Adwords
Google Adwords is expensive, but a great marketing tool nonetheless. A low-cost option is also available with them.
Blog name
If you can, buy a domain name for the blog, which costs about $10 annually. You won't even have to shell out money for hosting.
Frequency of blog posts
Regularly update your blog.
Signatures
Make it a habit to use signatures. Put a link of your blog in your signature, and use it while sending emails, posting on forums, etc.
Traffic Monetizing Techniques
Sign up for Google Ad Sense
This program will allow you to place ads from Google on your website. When people click on the ads you get a commission. It is a simple way to make money. A bonus to the program is that the ads are tailored to your website content.
Sell Newsletter ad space
If you have a popular newsletter then you can capitalize on this by selling ad space in your newsletter to other non-competing websites.
Join affiliate programs
You can join affiliate programs that are related, but not competing with your products. You can then use these affiliate programs to build up your website and your sales.
Sell banner ad space on your home page
If you have a nicely ranked site then it should not be too difficult to find buyers for advertising space on your home page.
Sell advertising space on your message board pages
You can capitalize on your message boards popularity by selling space for the ads.
Sell links
One way links are a great way to get a better search engine ranking, so people are willing to pay for them. Just be careful to not oversell yourself so that you start being more of a link site than a business site.
Build a directory
Start by offering free listings then once your directory starts getting some recognition you can start to make the listings paid spots.
Sell articles you have written or that you own
Every website owner is looking for good content. Make up bundles of short articles for different markets and sell them. You can sell old articles that you have used on your website or in advertising. Just be sure to let them know they are buying recycled articles.
Do not let monetizing get out of hand
While monetizing can be great for your business, it can also be harmful. Do not let it start to take over your business. The whole point is to utilize your assets in the best way to boost your income, but not to over shadow your business.
Double free gifts as promotional items
Anything you give away should have your business name on it. This is a great source of free advertising and a good way to boost sales.
Create lead lists to sell
You have to be careful about this, but you can do it. You just can not sell names or information that you got under a privacy policy that said you would not sell. You may be able to build a list in other ways. These lists are going to be valuable tools that you can sell for a nice profit.
Build keyword lists
You know how hard it is to build keyword lists. So why not take your knowledge and build some lists for new businesses to help them out.
Put your blog to work
Place ads in your blog. It is a nice space where people are likely to frequent. Use it as ad space, but do it carefully.
Team up with another business
Make sure the business is not competition but offers something for the same target market. You can team up to improve your online presence and power.
Sell your newsletter
You may find someone who is in a similar market as you that needs a newsletter but doesn't want to write their own. Sell them yours.
Sell your blog
Blogs are hot these days, but they take time to manage and create content to put on them. Some business owners may not want to take all that time for a blog, but still desire to have that aspect on their website. Sell you blog to them.
Make a membership area
Put all of your good advice, information and valuable content in a paid area for members only.
Buy up good keyword domain names and rent them out
Top domain names are a hot commodity. People want them because they are one of the keys to getting good traffic. If you buy up a handful of hot names and rent them out then you can capitalize on that.
Use tagging sites
These sites are kind of like social networking. They allow you to get exposure in a large way. By joining up with tagging sites you will get far more visitors and make more money.
Use in-text advertising
You have probably seen random words highlighted to a clickable link. This is in-text advertising. When you click on the link it takes you elsewhere. You make money from this. It has benefits over other types of ads because it is not distracting or invasive.
Add a search box
You can add a search box to your page that allows users to search your website or the web.
Build your own paid advertising programs
You can build up your own advertising program, like in-text ads and Ad Sense. All you need to do is write up a sheet explaining that you sell ad space and keep it out there on your site for people who may be interested.
Sell your Ebooks
If you give away Ebooks as incentives and have some sitting around that you do not use anymore then sell them to others. You can usually sell Ebooks to multiple people so you can keep making money on them. It is worth looking into the art of selling an Ebook.
Sell your expertise
If you are established as an expert then you can be a consultant and sell your services. People will pay good money to get an expert to give them advice.
Set up a donation account
You can simply ask for donations to help keep your site running. This is not as effective for business sites as for non-profit sites, but it can still bring in some money.
Add RSS feeds
You can make commissions off running RSS feeds on your website. Just make sure they are non-competing.
Get a sponsor
You may find a company that loves your website and business so much that they are willing to be a sponsor for exclusive advertising rights. Of course, you need to negotiate a deal wisely so you do not end up losing money because this means you can not offer space for other advertisers.
Set up a seminar course
Use all your resources to develop a course where you tech whatever you are an expert about. As long as you are a recognized expert you can expect a good turn out.
Write a blog for another company
Instead of just selling your old blog entries you can actually offer to write someone else's blog. Companies will be likely to hire you because you have a proven record of writing a business blog.
Join a program where you can make brand merchandise
There are companies that will custom make branded products for you to sell and make commission from. This is a combination of a way to make money and a way to get your name out there.
This program will allow you to place ads from Google on your website. When people click on the ads you get a commission. It is a simple way to make money. A bonus to the program is that the ads are tailored to your website content.
Sell Newsletter ad space
If you have a popular newsletter then you can capitalize on this by selling ad space in your newsletter to other non-competing websites.
Join affiliate programs
You can join affiliate programs that are related, but not competing with your products. You can then use these affiliate programs to build up your website and your sales.
Sell banner ad space on your home page
If you have a nicely ranked site then it should not be too difficult to find buyers for advertising space on your home page.
Sell advertising space on your message board pages
You can capitalize on your message boards popularity by selling space for the ads.
Sell links
One way links are a great way to get a better search engine ranking, so people are willing to pay for them. Just be careful to not oversell yourself so that you start being more of a link site than a business site.
Build a directory
Start by offering free listings then once your directory starts getting some recognition you can start to make the listings paid spots.
Sell articles you have written or that you own
Every website owner is looking for good content. Make up bundles of short articles for different markets and sell them. You can sell old articles that you have used on your website or in advertising. Just be sure to let them know they are buying recycled articles.
Do not let monetizing get out of hand
While monetizing can be great for your business, it can also be harmful. Do not let it start to take over your business. The whole point is to utilize your assets in the best way to boost your income, but not to over shadow your business.
Double free gifts as promotional items
Anything you give away should have your business name on it. This is a great source of free advertising and a good way to boost sales.
Create lead lists to sell
You have to be careful about this, but you can do it. You just can not sell names or information that you got under a privacy policy that said you would not sell. You may be able to build a list in other ways. These lists are going to be valuable tools that you can sell for a nice profit.
Build keyword lists
You know how hard it is to build keyword lists. So why not take your knowledge and build some lists for new businesses to help them out.
Put your blog to work
Place ads in your blog. It is a nice space where people are likely to frequent. Use it as ad space, but do it carefully.
Team up with another business
Make sure the business is not competition but offers something for the same target market. You can team up to improve your online presence and power.
Sell your newsletter
You may find someone who is in a similar market as you that needs a newsletter but doesn't want to write their own. Sell them yours.
Sell your blog
Blogs are hot these days, but they take time to manage and create content to put on them. Some business owners may not want to take all that time for a blog, but still desire to have that aspect on their website. Sell you blog to them.
Make a membership area
Put all of your good advice, information and valuable content in a paid area for members only.
Buy up good keyword domain names and rent them out
Top domain names are a hot commodity. People want them because they are one of the keys to getting good traffic. If you buy up a handful of hot names and rent them out then you can capitalize on that.
Use tagging sites
These sites are kind of like social networking. They allow you to get exposure in a large way. By joining up with tagging sites you will get far more visitors and make more money.
Use in-text advertising
You have probably seen random words highlighted to a clickable link. This is in-text advertising. When you click on the link it takes you elsewhere. You make money from this. It has benefits over other types of ads because it is not distracting or invasive.
Add a search box
You can add a search box to your page that allows users to search your website or the web.
Build your own paid advertising programs
You can build up your own advertising program, like in-text ads and Ad Sense. All you need to do is write up a sheet explaining that you sell ad space and keep it out there on your site for people who may be interested.
Sell your Ebooks
If you give away Ebooks as incentives and have some sitting around that you do not use anymore then sell them to others. You can usually sell Ebooks to multiple people so you can keep making money on them. It is worth looking into the art of selling an Ebook.
Sell your expertise
If you are established as an expert then you can be a consultant and sell your services. People will pay good money to get an expert to give them advice.
Set up a donation account
You can simply ask for donations to help keep your site running. This is not as effective for business sites as for non-profit sites, but it can still bring in some money.
Add RSS feeds
You can make commissions off running RSS feeds on your website. Just make sure they are non-competing.
Get a sponsor
You may find a company that loves your website and business so much that they are willing to be a sponsor for exclusive advertising rights. Of course, you need to negotiate a deal wisely so you do not end up losing money because this means you can not offer space for other advertisers.
Set up a seminar course
Use all your resources to develop a course where you tech whatever you are an expert about. As long as you are a recognized expert you can expect a good turn out.
Write a blog for another company
Instead of just selling your old blog entries you can actually offer to write someone else's blog. Companies will be likely to hire you because you have a proven record of writing a business blog.
Join a program where you can make brand merchandise
There are companies that will custom make branded products for you to sell and make commission from. This is a combination of a way to make money and a way to get your name out there.
Pay Per Click Traffic Techniques
Have keywords on the display URL
In case you are targeting any keyword, for example say "real estate" then create a display URL of www.thenameofyoursite/real estate.com.
Keep the keywords separated
It is important that you do not club in key words that are dissimilar in nature under one group. If you do so, it will become very difficult for you to find out which key words are the ones that are performing well.
Keep an eye on your position
In case your ranking is among the top three positions, then it is better if you try to bid for the fourth or the fifth position with pay per click.
Try out different advertising styles
You won't know which style works the best until you have actually tried them. You can test a soft styled writing with a hard selling strategy. You never know which type of writing will impress the customers. You should give each type time to analyze the results and then decide which one suits the best.
Have the key words on the landing page
Make sure that you have keywords on the landing age and these should be the exact words that the customer has typed in. It is important because the only reason a customer clicked on your ad was because it contained the key word that they wanted.
Avoid landing the potential customers on the home page
Sending your customer on a very non specific page is the last thing that you would want to do. It is a real customer turn downer.
Have a plan
It is important that you have a specific plan when you are picking out keywords. These should be such that the most significant priorities of your business is taken in to account.
Use a software that can manage your bids
These are the software that can turn off your keywords. These are very important as this way you can avoid paying for clicks that happen other than at business hours.
Bid sensibly
It is very important that you are prudent while you are bidding; never bid for anything more than what you can afford to pay.
Choose keywords that are less bid for
You will fond business men paying a sum as high as $5 for some key words where as they could have paid something very low for a similar word. You can use the service of word tracker to find keywords that are related to your business but the ones that are not bid by your competitors.
Bid on targeted keywords rather than general ones
Most of the time bidding on general keywords turns out to be more expensive because they get the highest number if searches. Instead it is wise to bid on a hundred f more targeted words.
Bid on the lesser known PPC
The PPC leaders of today are overture and Google. But it is also wise if you check out the lesser known ones. The most common out of these are find what, kandole, enhance interactive, look smart and epspotting.
Create separate ads
Although this is a very effective technique, yet very few businesses actually use it. You should write ads that are specific to each keyword that you use.
Get listed in specialty pay per click
Try and get listed in the specific PPC lists that target a specific group such as pet owners, brides, car owners etc.
Write crisp ads
Long ads make for a boring read; make ads that are crisp and small. Trey and get your message across without using a lot of space and character.
Being ranked number is not all that important
Although it helps your sake if you are feature in the top 10 ranks, but people do go through the second and the third page listings.
Try to have an exact match
Having an exact keyword match is what triggers a listing.
Phrase match
The key word phrase helps to trigger the listing.
Broad match
The listing can be triggered even if the words are not in proper order or are separated by other words.
Negative match
The listings do not appear if a "negative word" is typed along with the keyword.
Contextual targeting
To increase the exposure of your ad, you can resort to contextual targeting. Contextual targeting places your listings on those web sites, whose content is somewhat similar to your ad.
Geo-targeting
In case you sell products that are meant to be sold locally, then Geotargeting can be of great help. With the help of Geotargeting, you can choose the countries in which your ad will be displayed.
Day parting
This feature is now available only on kanoodle; this allows you to chose the different time in which your ad appears in different region. With this feature you can make sure that your ad is featured only in the prime time.
Keyword research tool
Keyword research tools help you to find out the common misspelling of the most popular keywords. This way you do not have to pay a bomb for the common keywords and still generate traffic for your site. Recommended: http://www.freekeywordtrackertool.com/
Multiple ads
With Google ad words, you can split test different ads for the same key words, in doing so you will be able to find out which ads attract the largest customers.
Avoid joining the crowd
Do not join the crowd and bid on the expensive and popular keywords, it is better still to bid on the common misspelling and other variations of these words.
Check the cost and revenue ratio
Never ever pay for a click more than what you can expect to earn from it.
Try other PPC search engines
It is a good idea to bid on other PPC search engines as here you may even be able to bid on the common key words that you couldn't afford to in Google and Overture.
Try to get ranked in the top 3 positions
The top three positions in Google or Overture means, you can reach about 80 percent of all active net users.
Make your landing page buyer friendly
Make sure that your landing page should be such that it is easy for customers to make a purchase.
In case you are targeting any keyword, for example say "real estate" then create a display URL of www.thenameofyoursite/real estate.com.
Keep the keywords separated
It is important that you do not club in key words that are dissimilar in nature under one group. If you do so, it will become very difficult for you to find out which key words are the ones that are performing well.
Keep an eye on your position
In case your ranking is among the top three positions, then it is better if you try to bid for the fourth or the fifth position with pay per click.
Try out different advertising styles
You won't know which style works the best until you have actually tried them. You can test a soft styled writing with a hard selling strategy. You never know which type of writing will impress the customers. You should give each type time to analyze the results and then decide which one suits the best.
Have the key words on the landing page
Make sure that you have keywords on the landing age and these should be the exact words that the customer has typed in. It is important because the only reason a customer clicked on your ad was because it contained the key word that they wanted.
Avoid landing the potential customers on the home page
Sending your customer on a very non specific page is the last thing that you would want to do. It is a real customer turn downer.
Have a plan
It is important that you have a specific plan when you are picking out keywords. These should be such that the most significant priorities of your business is taken in to account.
Use a software that can manage your bids
These are the software that can turn off your keywords. These are very important as this way you can avoid paying for clicks that happen other than at business hours.
Bid sensibly
It is very important that you are prudent while you are bidding; never bid for anything more than what you can afford to pay.
Choose keywords that are less bid for
You will fond business men paying a sum as high as $5 for some key words where as they could have paid something very low for a similar word. You can use the service of word tracker to find keywords that are related to your business but the ones that are not bid by your competitors.
Bid on targeted keywords rather than general ones
Most of the time bidding on general keywords turns out to be more expensive because they get the highest number if searches. Instead it is wise to bid on a hundred f more targeted words.
Bid on the lesser known PPC
The PPC leaders of today are overture and Google. But it is also wise if you check out the lesser known ones. The most common out of these are find what, kandole, enhance interactive, look smart and epspotting.
Create separate ads
Although this is a very effective technique, yet very few businesses actually use it. You should write ads that are specific to each keyword that you use.
Get listed in specialty pay per click
Try and get listed in the specific PPC lists that target a specific group such as pet owners, brides, car owners etc.
Write crisp ads
Long ads make for a boring read; make ads that are crisp and small. Trey and get your message across without using a lot of space and character.
Being ranked number is not all that important
Although it helps your sake if you are feature in the top 10 ranks, but people do go through the second and the third page listings.
Try to have an exact match
Having an exact keyword match is what triggers a listing.
Phrase match
The key word phrase helps to trigger the listing.
Broad match
The listing can be triggered even if the words are not in proper order or are separated by other words.
Negative match
The listings do not appear if a "negative word" is typed along with the keyword.
Contextual targeting
To increase the exposure of your ad, you can resort to contextual targeting. Contextual targeting places your listings on those web sites, whose content is somewhat similar to your ad.
Geo-targeting
In case you sell products that are meant to be sold locally, then Geotargeting can be of great help. With the help of Geotargeting, you can choose the countries in which your ad will be displayed.
Day parting
This feature is now available only on kanoodle; this allows you to chose the different time in which your ad appears in different region. With this feature you can make sure that your ad is featured only in the prime time.
Keyword research tool
Keyword research tools help you to find out the common misspelling of the most popular keywords. This way you do not have to pay a bomb for the common keywords and still generate traffic for your site. Recommended: http://www.freekeywordtrackertool.com/
Multiple ads
With Google ad words, you can split test different ads for the same key words, in doing so you will be able to find out which ads attract the largest customers.
Avoid joining the crowd
Do not join the crowd and bid on the expensive and popular keywords, it is better still to bid on the common misspelling and other variations of these words.
Check the cost and revenue ratio
Never ever pay for a click more than what you can expect to earn from it.
Try other PPC search engines
It is a good idea to bid on other PPC search engines as here you may even be able to bid on the common key words that you couldn't afford to in Google and Overture.
Try to get ranked in the top 3 positions
The top three positions in Google or Overture means, you can reach about 80 percent of all active net users.
Make your landing page buyer friendly
Make sure that your landing page should be such that it is easy for customers to make a purchase.
Easy Web Traffic Guestbook
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MiaBellezza
Great lens with loads of info - 5 Stars! Posted April 16, 2008 |
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SteveMNash
Lots of great tips here, for sure, and an extension to the advice that I've got in my own website promotion lens - thanks for sharing! :-) Posted April 16, 2008 |
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netprosperity
Great lens love the table of contents - easy to find your way around Posted April 15, 2008 |
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