How To Create, Publish, Promote and Market an eBook
There are a number of ways to use ebooks to promote your business and drive quality traffic to your website. Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Find out how to put it all together...
eBooks Are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace.They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go through the endless process of submitting your
manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.
All ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
Purpose for this lens
The purpose of this lens is to take the journey through Creating...Publishing...Promoting... and Marketing an ebook. Final and most important goal is to produce an ebook to market....?
Check the Bookmarks for some Useful Tools and there's an offer for Free E-Books...downloads etc. Won't say where...you have to find them yourself.
More Links to check out on Myspace:
EbooksarePromotionalPowerhouses
SQUIDOO.com
RSS - EBooks Promotional Powerhouses
Anyone can add me here
EBooks Promotional Powerhouses Group
Please leave any comments or questions in the GuestBook at the end of the page.
Quick Links
- eBooks Are Promotional Powerhouses
- Purpose for this lens
- Electronic Publishing Explained
- E-Books and Marketing
- How to Use E-books for Marketing and Promotion
- Why E-Books Are The Most Overlooked Path To Online Prosperity
- You can sell a LOT of them
- Don't start writing yet
- Research
- 5 Sizzling Tips to Create a Winning E-book
- 10 Steps to Author One E-Book
- WRITING is a POWERFUL TOOL. It is the DOING part of THINKING.
- Cash in on Your Expertise
- 5 Easy Ways To Get Your Creative Juices Going
- How To Find HOT, Non-Internet Marketing Topics For Your eBooks
- Places to start writing for the beginner
- Gotham Writers' Workshop
- How to Build and Sell your eBook at the Same Time
- 3 Powerful Types of eBooks That You Can Sell Online
- Your e-Book - 7 Best Reasons to Create Your First e-Book
- Which one has you wondering "What Can I Write About?"
- The Advantages Of Being An E-Book Writer Or Publisher
- Convert Productive Articles to Profitable eBooks
- Ebook Promotion:
- Online Promotion
- THE EASY WAY To Publish And Sell Your Own Book!
- Ebooks - How To Bring Them Into The Market
- 10 Excuses for NOT Authoring an E-Book!
- It's called "Procrastanation"
- E-Book Software Packages
- Free to Download EBook Compilers
- THINGS YOU SHOULD CONSIDER WHEN PURCHASING EBOOK SOFTWARE.
- Top 20 E-Book Software Compiler Packages Google Links Voting (Plexo)
- Just a Thought...An Idea...Share the Knowledge
- Welcome to Easy Writing!
- How to 'Force' Your Visitors to Order Immediately!
- Are You Using The Four Letter Word?
- E-books slow to catch on, but that could soon change, observers predict
- Will e-books change the way we read?
- "Kindle", Amazon's e-book reader, ignites interest (and weird.nl)
- Cashing In by Writing How-tos
- Ask and Ye Shall Create
- Surefire Way To Find Hot Selling eBook Topics
- 5 Tips To Help you start self publishing for profit
- CreateSpace
- Helping Authors become Publishers
- Publishing Basics - Two FREE Downloads - Self Publishing.com
- Publishing Basics - A Guide for the Small Press and Independent Self-Publisher E-Book
- So you want a Cover?
- Professional Ebook Covers 101
- How Squidoo Can Help Brand Your Business on the 'Net!
- Second Part Added!!!
- Why Add Multimedia?
- 15 Creative Ways To Make Money With eBooks
- Should you talk about your book before it is written?
- Homeless Youth Among Us...
- Warriors in Pink - Help ramp up the fight against breast cancer
- Featured Product-Vera's Unique Gifts
- How To E-Books (Plexo)
- Free E-Books Online (Plexo)
- EBook Software
- Amazon Voting (Plexo)
- Netflix Movies
- Freeware
- Friend Finder
- Useful Tools for the Journey
- New RSS: Go Articles.com
- New RSS: PC WORLD
- Answers.Yahoo.com/rss
- Useful Information
- Did this information get your brain jumpstarted...Time to put that knowledge into an E-BOOK
- New RSS: Add Your Own Feed
Electronic Publishing Explained
Simply put...
An eBook is basically a document in the form of web pages that are put together, using special software, which is released in the form of a file that can be downloaded onto your computer's hard drive.
Many people may think it is no different than a web site, but there are important differences.
You may happen upon a site that is offering a free eBook download you are interested in. When you actually download the eBook you are downloading an ".exe" file, which is the most common format. Some eBooks are also offered in PDF format as well. When you double click on this file it then opens the main page, which is in HTML, web page format. There may be many pages included in the eBook but you cannot access them unless you open the eBook itself. When you download the ".exe" file that is all you see until you activate it by clicking on it. From the main page the author gives you access to what they want you to have access to.
One important feature of an eBook is that you can choose to not allow printing or copying. This may be very important to you if you have material that you want to protect. You may have written a book on "How To make A Waterfall Mirror" and give the reader snippets of the book in your eBook, but you don't want them to be able to print or copy any of the material. Not that the material is completely safe, after all there are people out there that are going to copy or steal your work if they get a chance, no matter what steps you take, but it gives the reader the idea that the information is valuable to you.
On a web site, to get the some of the same protection, you would have to include directory or page protection on your site and have the visitor register for a password, which many will not. Then even if they do register, they may loose their password or not come back at all. If you don't know much about CGI scripts or how to set password protection through your server's control panel then this becomes difficult, unless you can afford to hire someone to do it for you. Even with that once the visitor is into your site, using a password, they can still copy as much of the material they want. With the eBook, once you set the "No Copying" and "No Printing" option, the reader would have to actually copy the material by typing it out him or herself. This offers more protection for your material. One of the challenges of a web site is keeping the visitor on it as long as possible so that they find something that they are actually interested in. Even if you have material that the visitor is genuinely interested in, many things can happen that may cause you to loose that visitor forever. The power may go out while they are on your site, they forget to bookmark your site, they may get distracted and shut the computer off, etc. With the eBook, once downloaded, the information is on the reader's computer until they decide to delete it. I've come across eBooks and files that I have downloaded months before and forgotten about but have stumbled across on my hard drive while searching for something else.
You can even set the eBook to include an icon on the reader's desktop to remind them to read your eBook. If the reader sees your icon each time their desktop loads you may get a few more visits, maybe even a sale or two.
You can include links back to your site, or any other site in the eBook to direct the reader to more information or to a sales page. Keeping with the same idea above you may want to have a page on other woodworking or fountain books for example that goes to Amazon.com or to other sites. You may have affiliate programs that you are associated with that you can earn commissions from any sales resulting from people clicking through from your eBook.
You can have your readers personalize it themselves. People get excited when they see their name on something. Most eBook software allows you to setup the eBook so that people can actually put their own personal information in the eBook, and give it away themselves on their web site. This is called "Regrinding". If you see a free eBook download and it states that you can "Rebrand" it, that is what it means, you can personalize it. You can even run your own affiliate program and have others personalize the eBook and have the opportunity to earn some money. That's a great incentive for people to advertise your products or services.
We will have more information on how you can develop your own eBook, distribute it, run your own affiliate program and have others selling your products and services in later articles.
In conclusion eBooks maybe seen by some as just glorified web sites but in fact with the option of protecting your material, the ability to allow others to personalize it, and the chance that viewers will add it to their desktop and view it at a later date, eBooks give you much more flexibility in your online business marketing efforts.
Read more articles by this author, about this and other subjects, here.
-----------------
About The Author
Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please click here.
Many people may think it is no different than a web site, but there are important differences.
You may happen upon a site that is offering a free eBook download you are interested in. When you actually download the eBook you are downloading an ".exe" file, which is the most common format. Some eBooks are also offered in PDF format as well. When you double click on this file it then opens the main page, which is in HTML, web page format. There may be many pages included in the eBook but you cannot access them unless you open the eBook itself. When you download the ".exe" file that is all you see until you activate it by clicking on it. From the main page the author gives you access to what they want you to have access to.
One important feature of an eBook is that you can choose to not allow printing or copying. This may be very important to you if you have material that you want to protect. You may have written a book on "How To make A Waterfall Mirror" and give the reader snippets of the book in your eBook, but you don't want them to be able to print or copy any of the material. Not that the material is completely safe, after all there are people out there that are going to copy or steal your work if they get a chance, no matter what steps you take, but it gives the reader the idea that the information is valuable to you.
On a web site, to get the some of the same protection, you would have to include directory or page protection on your site and have the visitor register for a password, which many will not. Then even if they do register, they may loose their password or not come back at all. If you don't know much about CGI scripts or how to set password protection through your server's control panel then this becomes difficult, unless you can afford to hire someone to do it for you. Even with that once the visitor is into your site, using a password, they can still copy as much of the material they want. With the eBook, once you set the "No Copying" and "No Printing" option, the reader would have to actually copy the material by typing it out him or herself. This offers more protection for your material. One of the challenges of a web site is keeping the visitor on it as long as possible so that they find something that they are actually interested in. Even if you have material that the visitor is genuinely interested in, many things can happen that may cause you to loose that visitor forever. The power may go out while they are on your site, they forget to bookmark your site, they may get distracted and shut the computer off, etc. With the eBook, once downloaded, the information is on the reader's computer until they decide to delete it. I've come across eBooks and files that I have downloaded months before and forgotten about but have stumbled across on my hard drive while searching for something else.
You can even set the eBook to include an icon on the reader's desktop to remind them to read your eBook. If the reader sees your icon each time their desktop loads you may get a few more visits, maybe even a sale or two.
You can include links back to your site, or any other site in the eBook to direct the reader to more information or to a sales page. Keeping with the same idea above you may want to have a page on other woodworking or fountain books for example that goes to Amazon.com or to other sites. You may have affiliate programs that you are associated with that you can earn commissions from any sales resulting from people clicking through from your eBook.
You can have your readers personalize it themselves. People get excited when they see their name on something. Most eBook software allows you to setup the eBook so that people can actually put their own personal information in the eBook, and give it away themselves on their web site. This is called "Regrinding". If you see a free eBook download and it states that you can "Rebrand" it, that is what it means, you can personalize it. You can even run your own affiliate program and have others personalize the eBook and have the opportunity to earn some money. That's a great incentive for people to advertise your products or services.
We will have more information on how you can develop your own eBook, distribute it, run your own affiliate program and have others selling your products and services in later articles.
In conclusion eBooks maybe seen by some as just glorified web sites but in fact with the option of protecting your material, the ability to allow others to personalize it, and the chance that viewers will add it to their desktop and view it at a later date, eBooks give you much more flexibility in your online business marketing efforts.
Read more articles by this author, about this and other subjects, here.
-----------------
About The Author
Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please click here.
E-Books and Marketing
Why E-Books?
Simply put...
- Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
- Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
- Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
- Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
- Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
- Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
- Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use E-books for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and
techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and
techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
Why E-Books Are The Most Overlooked Path To Online Prosperity
The ebook revolution is here! The Internet now makes it possible to come up with an idea, turn it into an ebook, distribute it over the Internet, and start making money - all in 30 days or less. In the offline world, 30 days wouldn't typically even be long enough to start getting rejection letters back from publishers.
Here are two discouraging myths you should be aware of:
Here are two discouraging myths you should be aware of:
- Myth #1 - It takes a lot of money to promote an ebook. Fact: It doesn't. Despite what anyone says to the contrary, online information publishing is still the fastest, cheapest and easiest way for the "little" guy to earn a nice living online with virtually no risk and very little money (less than $100).
- Myth #2: You have to be a writer to make money with ebooks. Fact: You don't have to be a "writer" in order to create a best selling ebook - and it often helps if you're not!
You can sell a LOT of them
Maybe you've heard that ebooks don't sell. That's not entirely a myth; in a way, that's true. What sells in bookstores will generally not sell well on the Internet. Although author J.K. Rowling has sold more than 100 million copies of her "Harry Potter" books worldwide, it's unlikely she would do well selling her stories in ebook form.But ebooks sell like hotcakes when they contain PRACTICAL information in ready-to-use form. Not pages of pages of long, flowing prose like you find at Borders and Barnes and Noble. On the Net, people buy step-by-step, cut-to-the-chase information they can use to solve problems in their everyday lives.
eBooks on how to negotiate the best price on a car, how to sell your home without paying a real estate agent, how to build muscle mass quickly, and other narrowly focused topics that solve a problem, are selling VERY well - at this very moment!
Why is this so? Because the main reason people are online in the first place is to find information - 9 times out of 10, according to a landmark survey.
So if you can interest people in extending their search past looking for free information into purchasing an information-rich, well-organized, ready-made SOLUTION to a pressing problem, you can sell ebooks... You can sell a LOT of them.
Don't start writing yet
What is the purpose of your book?
Understanding the personal "why" of writing your eBook is different from your personal objective of the book. You may want to use the eBook to make money or promote your business. But this isn't the "why" of writing your book that will have an impact on your target market.
That is a different kind of "why" and it focuses on what you bring to the book and how your readers want to benefit from it.
Share your purpose in your ad copy, your web site content and the Introduction in your eBook. Consider your purpose as an expression of your passion.
Think about some of the following ideas as you prepare yourself to write your book, market your book or write sales copy.
Do you consider your purpose to be...
to Synthesize (summarize) a large amount of information
Act as a filter for all the information and misinformation that is available
Assist in the execution of specific tasks
Write an instructional manual
Provide a step by step solution to a problem
Introduce a new way of thinking, new ideas, a different attitude, new approaches
Examine past, present and future directions
Provide opportunities for reflection
Challenge the status quo; shake up the topic
Outline a "springboard" for success
Share your experiences and wisdom for the benefit of others
Write a definitive "how-to" book
Take the time to think about some of these ideas and ones of your own. Then take the time to write your purpose. You will probably have more than one. Focus on the top two or three purposes and keep them in mind as you write. In the content of your book it is perfectly legitimate to keep going back and reminding your reader (and yourself) what the book is all about. I will use a teaching strategy from my teaching background. One of the effective methods of the teaching/learning approach for classroom teachers was a simple but effective one. For each lesson taught you break the lesson into 3 basic parts. Introduction Tell them what you are going to teach and why. Body Tell them all the attitudes, skills and knowledge they need. Conclusion Tell them what you have taught them. i.e. summarize You can organize your eBook in a similar fashion. It is simple but effective.
That is a different kind of "why" and it focuses on what you bring to the book and how your readers want to benefit from it.
Share your purpose in your ad copy, your web site content and the Introduction in your eBook. Consider your purpose as an expression of your passion.
Think about some of the following ideas as you prepare yourself to write your book, market your book or write sales copy.
Do you consider your purpose to be...
to Synthesize (summarize) a large amount of information
Act as a filter for all the information and misinformation that is available
Assist in the execution of specific tasks
Write an instructional manual
Provide a step by step solution to a problem
Introduce a new way of thinking, new ideas, a different attitude, new approaches
Examine past, present and future directions
Provide opportunities for reflection
Challenge the status quo; shake up the topic
Outline a "springboard" for success
Share your experiences and wisdom for the benefit of others
Write a definitive "how-to" book
Take the time to think about some of these ideas and ones of your own. Then take the time to write your purpose. You will probably have more than one. Focus on the top two or three purposes and keep them in mind as you write. In the content of your book it is perfectly legitimate to keep going back and reminding your reader (and yourself) what the book is all about. I will use a teaching strategy from my teaching background. One of the effective methods of the teaching/learning approach for classroom teachers was a simple but effective one. For each lesson taught you break the lesson into 3 basic parts. Introduction Tell them what you are going to teach and why. Body Tell them all the attitudes, skills and knowledge they need. Conclusion Tell them what you have taught them. i.e. summarize You can organize your eBook in a similar fashion. It is simple but effective.
Research
Most eBook authors write non-fiction "how-to" books that solve a problem for the reader. In solving that problem, the author brings with her/him a certain level of expertise, experience,
knowledge and wisdom born of personal experience.
As you plan your eBook content starting with your Table of Contents and sub-topics, you should consider when to do any necessary research. Doing your research first, before you write the book does
provide you with an incredible amount of information.
But, considering what you already bring to the situation and that you haven't written the book yet, is it possible you could have used that time doing research writing the book? Is it possible you could collect a great deal of information that you won't use?
What would happen if you wrote the first draft copy without doing
any research at all? Instead, rely on your experiences, knowledge and wisdom to "talk" to your reader about the reader's problem you are addressing in the book.
Would you not realize after completing the first draft what further research was needed? Would this not save you time, effort and money? Time is money!
What is better for you with your eBook topic research
before writing or after completing the first draft?
knowledge and wisdom born of personal experience.
As you plan your eBook content starting with your Table of Contents and sub-topics, you should consider when to do any necessary research. Doing your research first, before you write the book does
provide you with an incredible amount of information.
But, considering what you already bring to the situation and that you haven't written the book yet, is it possible you could have used that time doing research writing the book? Is it possible you could collect a great deal of information that you won't use?
What would happen if you wrote the first draft copy without doing
any research at all? Instead, rely on your experiences, knowledge and wisdom to "talk" to your reader about the reader's problem you are addressing in the book.
Would you not realize after completing the first draft what further research was needed? Would this not save you time, effort and money? Time is money!
What is better for you with your eBook topic research
before writing or after completing the first draft?
5 Sizzling Tips to Create a Winning E-book
If you have been looking for a genuine business opportunity on the internet, somewhere along the way, you have heard about creating an e-book. And no doubt, you have read about the thousands of dollars you can make from home publishing. It just gets your juices going to think you could write an e-book and sell it to people all over the World and create an income that can replace your job. The excitement sets in but then the reality hits. You say to yourself, "I hate to write, I failed writing in school, my friends laugh at me because I can't spell." Or, maybe the voice rattling around in your head screaming failure says, "What would I write about, I don't know enough about anything to write a book?"
Here are 5 sizzling tips to help you on your way to creating a winning e-book.
Here are 5 sizzling tips to help you on your way to creating a winning e-book.
- 1. The Easy Way
No matter what advice I might offer, there are some of you out there that just don't want to write. The best thing to do is to find people that have already written a quality e-book and will offer you a resale license or agreement. Sometimes it is free if you buy the book which is what I do. And others charge a small fee for the complete resale rights. All in all, for most e-books out there, you can buy them for under $100 with resale rights. A business is born. Try and look for newer e-books and those that would be interesting to you. E-books that make the most amount of money teach you how to avoid pain or how to gain pleasure. - 2. Another Great Idea
Go to the top article directories and search for articles in your subject of interest. For example, if you wanted to write a book that helps people save money on their taxes, go to several article directories and look up what articles have been written on that subject matter. If you see twenty great tips that can save people up to $1000 a year or more, you could compile a report that says something like "20 Tax Saving Strategies You Can't Afford to Miss." Of course, you can't use these articles word for word because that is illegal but you can write down your own thoughts and ideas about each of the tips and re-write them in your own words. Now you can market this on the internet and sell it for $39.95. Do you think some reasonable portion of the 265 million people that live in the USA are interested in tax savings? You bet! - 3. The Born Writer
Some years ago, Reader's Digest reported that some 70% of people acknowledge they had a book inside of them they wanted to write one day. Most of us have something we want to share but many times just don't know where to get started or feel overwhelmed by writing a whole book. This is where e-books can be fun. Most e-books are about 50 pages long with 12pt type and paragraphs double spaced. They really aren't that long. If you break your e-book down into tips or ideas, it is easier to write. For instance, if you generated 50 tips, you would have one page per tip. That's not so daunting! And, for heaven's sake, write when you feel like writing. I have found that I can write twice as much when I feel inspired. And the quality is oh so much better! - 4. What's Hot?
If you are at a loss of what to write about, go to Amazon.com and find out what the best sellers are. They are a wonderful resource for anyone. Let's say your interest is in the top weight loss programs. Order the 3 best selling books, read them and then write your own e-book. If it is a subject matter you are interested in, you'll breeze through the books and have lots of ideas and comments. Even if your interests don't seem like you would have much of an audience, you might be surprised to find out otherwise. Going to Overture and typing in your keyword is always helpful. For most subjects there are thousands if not millions of people that want to know more. If you can provide them with quality information, they will buy from you. - 5. Teach What you Know
Most of us have some kind of a specialty but don't recognize our talents. "No talent lies latent." It could be anything from raising a difficult child to coaching basketball. Or it could be related to a job you have held whether it is a mechanic for sports cars or a software developer. Your e-book could simply be teaching someone how to do it better. Or maybe it is how to save time, or money or enjoy life more or to live healthier. People want better lives and if you show them some solutions, you'll sell your e-book. Remember, your e-book doesn't and shouldn't be a novel. Break things down into steps or ideas and the writing will go smoother.
I hope these 5 simple tips have ignited the fire in your brain and inspired you to write that e-book. A business opportunity will be born.
Jan Peterson founder of Over 400 free reports on business opportunities. e-book with resale rights available.
10 Steps to Author One E-Book
Authoring a book, specifically an eBook (electronic book), is easy, affordable and profitable. Share your expertise and experience with an international on-line community of learners.Fulfill that dream of yours to write a book and become a published author. Take that workshop you've written and presented; take that unit of study you've produced; take that wish that there had been a book about something when you needed it most and convert that need into an eBook for others to use and enjoy; take that interest or hobby and convert your personal experience and professional expertise into an instructional eBook; share your love of a topic with others to encourage them to share your joy or support them in their quest for further skill development; use your experiences to get someone else 'turned on' to what you have been enjoying for years; provide the attitudes, skills, and knowledge for others that will help them do a better job? Yes, you can accomplish all of this and so much more with eBooks.
The technology of eBook production has become so remarkably easy, affordable and yes, even profitable that you do not need to be a computer expert to become an accomplished and published author.
Whatever your status: student or teacher; worker or administrator; amateur or professional; experienced or inexperienced; veteran or newcomer; rising star or established guru; famous or infamous? you have something to offer to others who have not had the same experiences or accomplished the things you have done.
A brief outline of those steps is the focus of this article. The article is designed to inform you of the steps, assure you that anyone may accomplish the task, provide you with an outline of the process and point you in the direction of further information to make the process both an exhilarating personal adventure and a professional development activity of the highest order.
WRITING is a POWERFUL TOOL. It is the DOING part of THINKING.
- The first step in the process is to have an IDEA for a book. There are few of us who haven't said to ourselves at one time or another, "Some day I'd like to write a book about ?" or "I wish someone would have provided me with information about ____ when I was first starting out." or "Now that I've reached this point in my career (hobby, role, interest,?) I'd like to share my experiences with others." Whatever you choose as a topic for your first eBook in particular, choose something about which you already are a self-proclaimed 'expert'! And something about which you are passionate.
- The second step in the process is to spend some time in REFLECTION . This is a step that goes hand in hand with the first step. You've already thought about such things as why you would want to write an eBook; what benefits writing an eBook would give to you, the author, and your readers; who would benefit most from the sharing of your experience and expertise; when would be a good time to begin the process; where you might find an audience for your eBook; how you would get your eBook to those people who would most benefit from it. At this step, share your idea of authoring an eBook and the chosen topic with as many people as possible to get their feedback. Be a risk-taker! In essence, at this stage you are working towards the third step.
- The COMMITMENT step is the first really important one, the step that separates the dreamers from the doers; the step that embraces change for personal and professional gain; the step that says you are willing to acquire the attitudes; skills, and knowledge to become not only a published author but a successful one as well; the step that moves you into an adventure that will assure you that you will never be the same person again. This is the most exciting step along the way!
- The fourth step is called the BIG PICTURE step since it is here that you call upon both your realistic and your fanciful self to envision the final product. Imagine your eBook cover published on a web site, your eBook being read by others, your professional and personal pride in your accomplishment, your exhilaration at earning money as an author (if you choose to sell your eBook), your "dream come true"! At this step you must also make decisions involving such big picture ideas as: the scope of your eBook, the number of eBooks in the series if more than one eBook is required, the topic or topics to be covered, the background information you already possess or need to acquire, the people who can act as mentors?
- After the big picture ideas have been dealt with, the fifth step is the choice of how the eBook information is to be CHUNKED. By chunking we mean breaking the general topic into manageable and palatable parts for the learner who acquires your eBook. This depends entirely upon the content of your eBook and the method(s) you see as best to present the material based on your knowledge of the topic. This can range from the simplest format of chapters to question and answer format to case studies to worksheets to theory and practice applications to problems and solutions to how to books to journals of discovery to?
- Step six is the step we all associate with authoring an eBook - the WRITING! In reality, this step is merely one of the 10! It is often the most enjoyable because you are writing about a topic about which you have a passion as well as skills, attitudes, and knowledge you wish to share with others. Your personal and professional experiences will make this step a most enjoyable one. Write in an informal manner with impassioned emotion. Write like you mean it! This type of writing is as far from a thesis as you can get - a beauty of eBooks! Use a friendly letter style and talk to your reader much like you would do in a conversation. Although this step may be the most enjoyable, it does require a myriad of decisions by you, the author. You must consider such things as font size and style, spacing on the pages, header and footer considerations, word processing software to use, the length of the eBook, research that needs to be done, links to the web you are going to use, material you must gather together, compiling method for publishing,? plus many others. This is a lengthy list, but manageablewhen you are prepared for it.
- The EDITING step, the seventh, is by far the most time consuming as any of you who have written before will attest. When your work is to be published you want it to be as perfect as possible in so many ways not just spelling and grammar. Such things as visual appeal and use of white space on the page, style of titles, table of contents, use of black line masters, resources and sources of information, ease of use? are also considerations. Make sure you have plenty of friends to help you with this step, likely the most time consuming step in the entire process.
- PUBLISHING or COMPILING your eBook is step eight which is the step required to turn your book into an eBook! The quality of your eBook when it is presented to your audience in its final form depends on the quality of your editing in step seven. You may choose to have your eBook compiled in HTML (Hypertext Markup Language - .exe) or PDF (Portable Document Format - .pdf) or any of the other ways you can have it done to accommodate different reading devices. Your eBook must be made ready to be downloaded from the Internet on to a computer. You will have the choice of doing a little, none or as much work as you wish at this stage. Your decision will depend on the amount of personal time you wish to invest and the amount of money you wish to pay for the services needed. This cost is minimal regardless of the choice you make. Cost is not a deterrent to getting your eBook compiled.
- Like in the previous step, MARKETING your eBook can be done with as much personal effort as you wish. It is important in step nine that you get your eBook to market! You can become your own marketer by creating a web site. Other web sites and professional agents or marketers are also available to do this job. The costs vary depending on the choice you make and there are many choices available to you. Again, cost is not a deterring factor here. For your own sake and the sake of your eBook, you should get involved in the marketing of your eBook as much as possible. After all, you have the most important investment of all in your eBook - your emotional involvement and you know the 'niche' market best for whom you wrote the eBook in the first place. In addition, you stand to gain personally and financially by increasing exposure of the eBook.
- The absolute best step in the process which coincidentally is the "10" step, is CELEBRATING! You deserve a celebration for the final step in this literary and eCommerce adventure. You need to thank those dozens of others who contributed in ways big and small to your success. You should rejoice in the euphoria of accomplishing a dream! You should celebrate the fact that many people go through their entire lives without ever accomplishing what you had dreamed of accomplishing - becoming a published author!
Cash in on Your Expertise
Even though I've never met you, I know one thing about you. You are an expert.
Don't shake your head and smile that shy, self-deprecating smile. Modesty is not the name of the game here. This is about identifying your expertise, owning it, and parlaying it into money.
How can I be so sure you're an expert? Easy. Everyone is.
Think about it. It's impossible for any of us to go through life without developing a high level of competence in at least one area, and probably more than one. What is yours?
Maybe you cook amazing Mexican food. Maybe you convinced your two-year-old to sleep in his own bed. Maybe you make your own clothes, and could show someone else how to do it, too.
Maybe you recently bought a sound system, but first you spent months comparing products and features. Maybe you can do ten basic repairs on your car, or your bike. Maybe you know everything there is to know about Pink Floyd.
No matter what your area of expertise, there are people out there who want to learn what you already know. And tens of thousands of them are surfing the Internet, right now, looking for you.
Despite early belief that the Internet was going to be all about shopping, recent marketing reports show that most people go online for one reason: information. Information products are the hottest products on the Internet today. Increasingly, this information is delivered in the form of e-books.
All right, I saw you wince. Writing a book takes years, doesn't it? Well, writing the Great American Novel might take a while, but writing an e-book is very different. Electronic books are a form unto themselves, written with a different goal than printed books.
With e-books, the sole objective is to transmit information. Visitors to the Internet want to locate information, get access to it, read it and absorb it - quickly. They don't care about a beautiful cover, or the heft and feel of the paper and binding, or how a book looks on a shelf. They want information, succinctly presented.
An e-book must be only as long as it needs to be, to transmit the information. Many e-books are thirty pages of 16-point type, but each page is packed with the information the reader wants, and nothing else. A good e-book is a quick, enjoyable read.
After you write your e-book, publishing and selling it are much simpler than you may imagine. The Internet marketplace is responding to the demand for information with an array of resources for the e-book publisher.
You can take the text from your word processing program and put it into a PDF file such as Adobe Acrobat, or you can use one of the web-based publishing programs. The whole process can be completed in less than half an hour.
You don't need your own website to sell your e-book. There are a number of sites that, in return for a percentage of the sales price, will display your e-book and allow buyers to pay by credit card and download their purchase immediately. Some of these sites have affiliate programs, so that website owners who believe your book might be of interest to their visitors can also offer it for sale. In those cases, you share a percentage of the sales price with the affiliate.
What you do need is a good sales letter. In fact, I'd suggest that you learn the basics of writing a good sales letter and put as much effort into that as you do into writing the e-book. The sales letter introduces the potential buyer to the book, and is displayed on the sales site.
You can also develop affiliate sellers yourself, by offering your book through websites you identify. For example, if you are an expert golfer, and you've written a book describing your techniques, approach the owner of golf or sports-related sites. Many of these sites offer a newsletter to their visitors, and might want to feature your book in their e-zine.
So there you have it. Identify your area of expertise, spend a week or two putting it down on paper, format it, write your sales letter, and put it up for sale. Then spend five or ten hours each week marketing it. When those monthly checks start rolling in, you might decide to get to work on book number two!
2003 - 2005 (c) Jillian Coleman Wheeler
Jillian Coleman Wheeler is a Grants and Business Consultant. Her website, http://www.GrantMeRich.com, is a resource site for entrepreneurs, grant writers and consultants, and offers online training for grants consultants. She is also author of The New American Land Rush: How to Buy Real Estate with Government Money. For information: http://www.NewAmericanLandRush.com You may reprint this article, if you credit the author and include this resource box. Please notify the author of publication information: mailto:jillian@grantmerich.com jillian@grantmerich.com
Don't shake your head and smile that shy, self-deprecating smile. Modesty is not the name of the game here. This is about identifying your expertise, owning it, and parlaying it into money.
How can I be so sure you're an expert? Easy. Everyone is.
Think about it. It's impossible for any of us to go through life without developing a high level of competence in at least one area, and probably more than one. What is yours?
Maybe you cook amazing Mexican food. Maybe you convinced your two-year-old to sleep in his own bed. Maybe you make your own clothes, and could show someone else how to do it, too.
Maybe you recently bought a sound system, but first you spent months comparing products and features. Maybe you can do ten basic repairs on your car, or your bike. Maybe you know everything there is to know about Pink Floyd.
No matter what your area of expertise, there are people out there who want to learn what you already know. And tens of thousands of them are surfing the Internet, right now, looking for you.
Despite early belief that the Internet was going to be all about shopping, recent marketing reports show that most people go online for one reason: information. Information products are the hottest products on the Internet today. Increasingly, this information is delivered in the form of e-books.
All right, I saw you wince. Writing a book takes years, doesn't it? Well, writing the Great American Novel might take a while, but writing an e-book is very different. Electronic books are a form unto themselves, written with a different goal than printed books.
With e-books, the sole objective is to transmit information. Visitors to the Internet want to locate information, get access to it, read it and absorb it - quickly. They don't care about a beautiful cover, or the heft and feel of the paper and binding, or how a book looks on a shelf. They want information, succinctly presented.
An e-book must be only as long as it needs to be, to transmit the information. Many e-books are thirty pages of 16-point type, but each page is packed with the information the reader wants, and nothing else. A good e-book is a quick, enjoyable read.
After you write your e-book, publishing and selling it are much simpler than you may imagine. The Internet marketplace is responding to the demand for information with an array of resources for the e-book publisher.
You can take the text from your word processing program and put it into a PDF file such as Adobe Acrobat, or you can use one of the web-based publishing programs. The whole process can be completed in less than half an hour.
You don't need your own website to sell your e-book. There are a number of sites that, in return for a percentage of the sales price, will display your e-book and allow buyers to pay by credit card and download their purchase immediately. Some of these sites have affiliate programs, so that website owners who believe your book might be of interest to their visitors can also offer it for sale. In those cases, you share a percentage of the sales price with the affiliate.
What you do need is a good sales letter. In fact, I'd suggest that you learn the basics of writing a good sales letter and put as much effort into that as you do into writing the e-book. The sales letter introduces the potential buyer to the book, and is displayed on the sales site.
You can also develop affiliate sellers yourself, by offering your book through websites you identify. For example, if you are an expert golfer, and you've written a book describing your techniques, approach the owner of golf or sports-related sites. Many of these sites offer a newsletter to their visitors, and might want to feature your book in their e-zine.
So there you have it. Identify your area of expertise, spend a week or two putting it down on paper, format it, write your sales letter, and put it up for sale. Then spend five or ten hours each week marketing it. When those monthly checks start rolling in, you might decide to get to work on book number two!
2003 - 2005 (c) Jillian Coleman Wheeler
Jillian Coleman Wheeler is a Grants and Business Consultant. Her website, http://www.GrantMeRich.com, is a resource site for entrepreneurs, grant writers and consultants, and offers online training for grants consultants. She is also author of The New American Land Rush: How to Buy Real Estate with Government Money. For information: http://www.NewAmericanLandRush.com You may reprint this article, if you credit the author and include this resource box. Please notify the author of publication information: mailto:jillian@grantmerich.com jillian@grantmerich.com
5 Easy Ways To Get Your Creative Juices Going
Writing an article doesn't just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.
The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing.
Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.
So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.
1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it's the development of the idea that makes it unique.
2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.
Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.
3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn't make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won't be conducive in firing up your creative flow.
Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.
4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.
There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.
5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.
The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing.
Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.
So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.
1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it's the development of the idea that makes it unique.
2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.
Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.
3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn't make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won't be conducive in firing up your creative flow.
Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.
4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.
There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.
5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.
How To Find HOT, Non-Internet Marketing Topics For Your eBooks
It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it?
You see the thousands of books pitching the next big tip, technique or strategy for making money online.
You get a flood of email from guru's who have made it big in the world of internet marketing products, writing ebooks on that topic. Or have they really made it big?
OK, They Are Going To Lynch Me For Saying This!
Could it be that these gurus HAVE to be highly visible, run seminar after seminar and stay in your face to be able to LIVE marketing to this niche?
Honestly, I know many of the best online marketing professionals out there - and they are far from living like Donald Trump.
Yes, they make take a vacation - but rest assured, at least part of it is a working vacation.
It's true, the internet marketing niche market is quite a responsive one, but there are BIG problems...
First and foremost, it's quite small,
The keyword selection is quite tiny, and...
It is one of the most competitive markets out there
So what am I trying to say?
Make Life Easier For Yourself, Pick Another Niche!
Let me try and make my point. Let's compare the searches for few keywords I came across this last week using the incredible Adword Analyzer Tool --->
http://www.infoproductcreator.com/part/adwanalyze
These are monthly searches, followed by the number of sites that already offer products to this niche and the top bid on Overture Pay-per-click (a definite indicator of competitiveness):
Internet Marketing: 115,903 - 11,600,000 - $3.51/click
Marketing Online: 23,157 - 11,400,000 - $6.02/click
Dog Name: 221,290 - 1,950,000 - .10/click
Wood Working: 74,382 - 4,840,000 - .54/click
Storage Shed: 55,252 - 689,000 - .62/click
If this doesn't make you run away from targeting the internet marketing niche - nothing will!
Let's say you focus on writing a special report, book or membership site focused on naming dogs - including other dog-related information.
You would have roughly double the demand, approximately 80% less supply and a 35 clicks more per dollar than Internet Marketing, and over 60 more clicks than Online Marketing.
Bottom line is...Capitalize on Opportunity Filled Niches
There are hundreds upon hundreds of other niche markets with little competition, cost effective traffic and eager customers that you have a much greater probability of getting to.
I have been spending significant time capitalizing on these niche markets over the last 6-months.
Here's How To Find Hot Niche Markets
Pay attention to what's around you.
Take notice of what books, magazines, media are popular.
What is the latest demand for cookbooks, health, business, exercise, self-help, pets, travel, etc...
Plug those topics into a keyword search tool - I always use Adword Analyzer (http://www.infoproductcreator.com/part/adwanalyze) as it gives you supply, demand as well as keyword popularity.
No time to research?
You can try a powerful new program created by respected online professionals Jimmy D Brown and Ryan Deiss - called Nicheology
http://www.highertrustmarketing.com/part/nicheology
This site does all the hard work for you - gives you profiles of RED HOT niche markets, several products you can re-package as you like and tons of support creating wealth with niche marketing.
A terrific way to get started is to setup a mini-site, write some articles, create 4-5 product categories and find affiliate products to test out different ideas.
Make sure you collect opt-in subscribers by creating a brief minicourse or automated newsletter. This will quickly give you a market you can survey and discover new product opportunities.
This is a perfect system because you can get started within days, begin earning profit very quickly, start building content to attract search engines and bundle into future products, all the while learning about your target market - identifying new product and service opportunities.
About The Author
Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc...) Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts.
You get a flood of email from guru's who have made it big in the world of internet marketing products, writing ebooks on that topic. Or have they really made it big?
OK, They Are Going To Lynch Me For Saying This!
Could it be that these gurus HAVE to be highly visible, run seminar after seminar and stay in your face to be able to LIVE marketing to this niche?
Honestly, I know many of the best online marketing professionals out there - and they are far from living like Donald Trump.
Yes, they make take a vacation - but rest assured, at least part of it is a working vacation.
It's true, the internet marketing niche market is quite a responsive one, but there are BIG problems...
First and foremost, it's quite small,
The keyword selection is quite tiny, and...
It is one of the most competitive markets out there
So what am I trying to say?
Make Life Easier For Yourself, Pick Another Niche!
Let me try and make my point. Let's compare the searches for few keywords I came across this last week using the incredible Adword Analyzer Tool --->
http://www.infoproductcreator.com/part/adwanalyze
These are monthly searches, followed by the number of sites that already offer products to this niche and the top bid on Overture Pay-per-click (a definite indicator of competitiveness):
Internet Marketing: 115,903 - 11,600,000 - $3.51/click
Marketing Online: 23,157 - 11,400,000 - $6.02/click
Dog Name: 221,290 - 1,950,000 - .10/click
Wood Working: 74,382 - 4,840,000 - .54/click
Storage Shed: 55,252 - 689,000 - .62/click
If this doesn't make you run away from targeting the internet marketing niche - nothing will!
Let's say you focus on writing a special report, book or membership site focused on naming dogs - including other dog-related information.
You would have roughly double the demand, approximately 80% less supply and a 35 clicks more per dollar than Internet Marketing, and over 60 more clicks than Online Marketing.
Bottom line is...Capitalize on Opportunity Filled Niches
There are hundreds upon hundreds of other niche markets with little competition, cost effective traffic and eager customers that you have a much greater probability of getting to.
I have been spending significant time capitalizing on these niche markets over the last 6-months.
Here's How To Find Hot Niche Markets
Pay attention to what's around you.
Take notice of what books, magazines, media are popular.
What is the latest demand for cookbooks, health, business, exercise, self-help, pets, travel, etc...
Plug those topics into a keyword search tool - I always use Adword Analyzer (http://www.infoproductcreator.com/part/adwanalyze) as it gives you supply, demand as well as keyword popularity.
No time to research?
You can try a powerful new program created by respected online professionals Jimmy D Brown and Ryan Deiss - called Nicheology
http://www.highertrustmarketing.com/part/nicheology
This site does all the hard work for you - gives you profiles of RED HOT niche markets, several products you can re-package as you like and tons of support creating wealth with niche marketing.
A terrific way to get started is to setup a mini-site, write some articles, create 4-5 product categories and find affiliate products to test out different ideas.
Make sure you collect opt-in subscribers by creating a brief minicourse or automated newsletter. This will quickly give you a market you can survey and discover new product opportunities.
This is a perfect system because you can get started within days, begin earning profit very quickly, start building content to attract search engines and bundle into future products, all the while learning about your target market - identifying new product and service opportunities.
About The Author
Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc...) Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts.
Places to start writing for the beginner
Write Articles, Ads etc.- Get paid
On Helium, I wrote my first article and to my surprise it ranked #3. Amazing!
LuLu Helps you compile everything, then helps you market it...for FREE.
Still checking out the rest.
Feel free to add any you may have.
http://www.ebrochures.com/
eBrochures.com features a wide range of electronic more...1 point
Helium - Where Knowledge Rules
A directory of real world knowledge powered by peo more...1 point
Lulu.com - Self Publishing - Free
Looking for self publishing resources? Lulu.com le more...1 point
Promotional Pens
Pens are, without a doubt, the most popular promot more...1 point
http://production.sharewareebooks.com/
Join Project eBook <br /><br /><br more...0 points
http://www.sharewareebooks.com/
ShareWareeBooks.com is The Directory for eBooks pr more...0 points
http://www.writingclasses.com/cgi-bin/redirect.cgi?src=403
Creative Writing Courses at WritingClasses0 points
Gotham Writers' Workshop
Gotham Writers' Workshop is the leading private creative writing school in New York City and online.
Professional writers present workshops in more than a dozen forms of writing. The school's interactive
online classes, selected as "Best of the Web" by Forbes, have attracted thousands of aspiring writers from across the United States and more than sixty countries.
Gotham also offers private instruction, script and book doctoring services, and workshops for teens. In addition, the school's expert faculty has created and presented custom workshops for such organizations as Barnes & Noble, Draft FCB, Crispin+Porter, Time Warner, and Planned Parenthood.
Gotham's first book, Writing Fiction was published by Bloomsbury USA in 2003. The book's critical
accolades and success paved the way for the publication of Fiction Gallery, an anthology of exceptional short stories by masters of the craft, in 2004, and Writing Movies, in 2006.
History
Gotham Writers' Workshop was founded in New York City in 1993 by two writers, Jeff Fligelman and
David Grae. Prior to starting the school, both Fligelman and Grae had received graduate degrees in creative writing and had taught writing at a variety of schools and universities. Fligelman and Grae founded Gotham so that they could provide students comprehensive classes on the craft of writing, which they had been unable to find anywhere else at the time.
The result was the development of highly structured classes, which employ three main teaching tools:
Lectures on the elements of the writing craft (e.g. plot, characterization, dialogue, etc.) Writing exercises, which work in tandem with the lectures
The Booth, the school's unique and signature critiquing method which provides writers with helpful, constructive feedback on their projects and sharpens their skills.
WritingClasses.com
Gotham Writers' Workshop launched its online division, WritingClasses.com, in June of 1997. The online campus offers interactive, craft-oriented classes and resources for writers. As virtual replicates of the NYC classes, the online courses are accessible 24 hours a day and are taught by the school's expert faculty.
Currently one-half of all of the school's students enroll in online workshops. Many students live abroad, making these classes a truly global experience. In 2002, Forbes selected Gotham Writers' Workshop as "Best of the Web." To date, more than 15,000 students from 100+ countries havestudied creative writing online with Gotham.
Our Mission
Our aim is to demystify the writing process through expert instruction and proven methods in a safe,
creative learning environment.
Our Proven Method
In teaching creative writing to tens of thousands of students, we've developed a method that works, which may explain why we've grown to become the leading creative writing school in New York City and online.
We believe anyone can write. Writing is a craft, like carpentry, that can be taught, learned, and mastered.
At Gotham, we teach you how to use the elements of writing, such as structure, character, description, and voice. We foster your creativity in a positive atmosphere and show you how to free up your imagination.
We respect your writing, we treat you like a professional, and we get you writing.
We get you started
We show you how to generate ideas. We teach you how to create compelling characters. We explain how
structure really works. We help you beat writer's block.
So now you're writing. Your classmates and teacher read your work. That's just the beginning.
The goal is to improve your writing, develop your style, and make sure your material is as good as it can be.
To that end, we have developed a process that accentuates the positive and provides thorough feedback.
The Gotham Booth
We call this process "The Booth." The writer listens to comments before responding. Each classmate begins with a positive comment about your writing. The idea is to identify what works and help you build upon your strengths. Then we move on to specific suggestions regarding what can be improved. Next, the teacher gives an extensive analysis of your writing. Finally, you exit the metaphoric "Booth" with the opportunity
to ask questions. The process leads to a structured dialogue, concrete suggestions, and a better
understanding of your work.
As we help each other write better, we become better writers ourselves.
You become a writer
Now you've finished your first draft. It's a great feeling. In this supportive atmosphere, everyone
understands that when someone produces good work the entire group benefits from being part of the
process.
Writing.
Writing well.
Finishing.
There's no greater feeling. That's what we believe at Gotham, and we're dedicated to getting you there.
Creative Writing Courses at WritingClasses.com
Creative Writing 101 Courses at WritingClasses.com
Professional writers present workshops in more than a dozen forms of writing. The school's interactive
online classes, selected as "Best of the Web" by Forbes, have attracted thousands of aspiring writers from across the United States and more than sixty countries.
Gotham also offers private instruction, script and book doctoring services, and workshops for teens. In addition, the school's expert faculty has created and presented custom workshops for such organizations as Barnes & Noble, Draft FCB, Crispin+Porter, Time Warner, and Planned Parenthood.
Gotham's first book, Writing Fiction was published by Bloomsbury USA in 2003. The book's critical
accolades and success paved the way for the publication of Fiction Gallery, an anthology of exceptional short stories by masters of the craft, in 2004, and Writing Movies, in 2006.
History
Gotham Writers' Workshop was founded in New York City in 1993 by two writers, Jeff Fligelman and
David Grae. Prior to starting the school, both Fligelman and Grae had received graduate degrees in creative writing and had taught writing at a variety of schools and universities. Fligelman and Grae founded Gotham so that they could provide students comprehensive classes on the craft of writing, which they had been unable to find anywhere else at the time.
The result was the development of highly structured classes, which employ three main teaching tools:
Lectures on the elements of the writing craft (e.g. plot, characterization, dialogue, etc.) Writing exercises, which work in tandem with the lectures
The Booth, the school's unique and signature critiquing method which provides writers with helpful, constructive feedback on their projects and sharpens their skills.
WritingClasses.com
Gotham Writers' Workshop launched its online division, WritingClasses.com, in June of 1997. The online campus offers interactive, craft-oriented classes and resources for writers. As virtual replicates of the NYC classes, the online courses are accessible 24 hours a day and are taught by the school's expert faculty.
Currently one-half of all of the school's students enroll in online workshops. Many students live abroad, making these classes a truly global experience. In 2002, Forbes selected Gotham Writers' Workshop as "Best of the Web." To date, more than 15,000 students from 100+ countries havestudied creative writing online with Gotham.
Our Mission
Our aim is to demystify the writing process through expert instruction and proven methods in a safe,
creative learning environment.
Our Proven Method
In teaching creative writing to tens of thousands of students, we've developed a method that works, which may explain why we've grown to become the leading creative writing school in New York City and online.
We believe anyone can write. Writing is a craft, like carpentry, that can be taught, learned, and mastered.
At Gotham, we teach you how to use the elements of writing, such as structure, character, description, and voice. We foster your creativity in a positive atmosphere and show you how to free up your imagination.
We respect your writing, we treat you like a professional, and we get you writing.
We get you started
We show you how to generate ideas. We teach you how to create compelling characters. We explain how
structure really works. We help you beat writer's block.
So now you're writing. Your classmates and teacher read your work. That's just the beginning.
The goal is to improve your writing, develop your style, and make sure your material is as good as it can be.
To that end, we have developed a process that accentuates the positive and provides thorough feedback.
The Gotham Booth
We call this process "The Booth." The writer listens to comments before responding. Each classmate begins with a positive comment about your writing. The idea is to identify what works and help you build upon your strengths. Then we move on to specific suggestions regarding what can be improved. Next, the teacher gives an extensive analysis of your writing. Finally, you exit the metaphoric "Booth" with the opportunity
to ask questions. The process leads to a structured dialogue, concrete suggestions, and a better
understanding of your work.
As we help each other write better, we become better writers ourselves.
You become a writer
Now you've finished your first draft. It's a great feeling. In this supportive atmosphere, everyone
understands that when someone produces good work the entire group benefits from being part of the
process.
Writing.
Writing well.
Finishing.
There's no greater feeling. That's what we believe at Gotham, and we're dedicated to getting you there.
Creative Writing Courses at WritingClasses.com
Creative Writing 101 Courses at WritingClasses.com
How to Build and Sell your eBook at the Same Time
Why write an eBook?
You want ongoing, lifelong, multiple streams of income.You want to raise your credibility and trust ratings with clients or customers.
You want to get your message out so the world can be a better place.
Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?)?
You want to market Online at a low-cost investment... And for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!
In order to finish your eBook fast you need to first, look at where you are now; second, where you want to be; and then you'll know how to get to your finish line.
Where are you now?
You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now, and will be for the next year.
Focus on one great idea, then add others you know will work.
You have your eBook well on its way, but aren't finished. You need advice on how to get it done, what's needed to publish (not much!), and how to distribute it.
Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community
- If you have a unique message you want to share with the world
- If are willing to write, publish yourself, and sell 2 years ahead of traditional publishing
- If you want to create active, lifelong streams of income
- If you want to promote yourself, service or products
How to get there.
Build and Sell your eBook at the same time
Every part of your book can be a sales tool.
When you include the essential "Seven Hot-Selling Points" before you write chapter one, you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book?
What problems does your book solve for them?
Create an audience profile and keep your audience's picture in front of you as you write.
Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer.
While an eBook cover doesn't need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read.
Your title and cover should compel your audience to buy.
3. Write a thirty-sixty second "tell and sell." You only have a few seconds to impress your potential buyer.
Include your title, a few benefits, and the audience.
This billboard needs a sound bite to grab attention.
"Write, Finish, and Publish your eBook Fast to Pull Online Sales" shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.
Add a sound bite to the above "tell and sell" something like this: Compare your book to someone who is famous.
One client's title "Passion at Any Age" used the sound bite "this book is the 'Artist's Way' for seniors.
4. Write your sales letter before you write your book. Think about your potential buyer. What are his resistances? His problems or challenges?
Be sure you address these.
Your sales letter, used to promote your book, either by email or on your Web site needs to give the benefits your potential buyers want and need.
Include compelling ad copy, features, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.
5. Write your eBook's introduction. Include the problem your audience has, why you wrote the book, and its purpose.
In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.
Your introduction will help you write your sales letter.
6. Create a table of contents. Each chapter should have a title, preferably a catchy one.
If your reader can't understand the chapter title, then annotate it.
Add some benefits or a sub title.
From the first chapter of the book "Why Write an eBook?" I added this partial list of benefits:
Ongoing lifelong multiple streams of income,
credibility as the expert,
products sell easily online,
buyers are more targeted and hence you create more profit.
7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then.
These influential contacts' testimonials will help promote your eBook Online.
Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing--compelling, easy to read, organized, and enjoyable.
Your book can sell to thousands, even hundreds of thousands when you design it correctly.
3 Powerful Types of eBooks That You Can Sell Online
A big part of knowing how to write and sell ebooks is understanding exactly what will turn a prospect into a hungry buyer.
Earning months and years of leveraged income from a few weeks writing has virtually NOTHING to do with your writing ability, but EVERYTHING to do with understanding how to identify and satisfy a raging hunger within markets.
When you think about how to write or sell ebooks, think about 1 of these 3 proven "types" of infoproducts that will turn your prospects into buyers...
Earning months and years of leveraged income from a few weeks writing has virtually NOTHING to do with your writing ability, but EVERYTHING to do with understanding how to identify and satisfy a raging hunger within markets.
When you think about how to write or sell ebooks, think about 1 of these 3 proven "types" of infoproducts that will turn your prospects into buyers...
- 1. Innovator. You have identified a tip, technique or strategy that will go one-step further (incremental innovation) or take a giant LEAP forward (radical innovation) than is currently available.
To understand how to write and sell ebooks as the "innovator", you have a very good grasp of both what the prospector is really looking for and what currently exists in your marketplace. - 2. Collector. The value in this type of information product is to collect sources of information from a wide variety of sources and distill it down to the "best of" or a compilation of strategies aimed at satisfying a given market demand.
- 3. Investigator. Yet another method of how to write and sell ebooks, the investigator seeks to discover and prove the value of a given approach.
Discovery allows you to bring value by bringing to light little-known or "underground" secrets to solving specific problems.
Proving the value of a given approach is also of high value in this age of skepticism and doubt. If you can provide case studies to support a given approach, you'll be bringing extra value to the market. - Now, each of these approaches has its advantages and disadvantages.
When most people think of how to write and sell ebooks, they think of being collectors, however adding an aspect of innovation is how you can really differentiate yourself in your market.
Innovation allows you to claim ownership to solving an urgent and pressing problem for your market. Out of owership will come branding, and out of branding can come tremendous financial advantages.
In your market, you can likely come up with a combination of innovative solutions, compilations of tips and ideas, and journalistic ideas such as key interview subjects or candidates.
Your e-Book - 7 Best Reasons to Create Your First e-Book
Article by: Jeff Herring
- 1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book).
This process from conception of idea to sale of your book can take years. With an e-Book the process from conception to sale can be done in days. - 2) Ratio of cost to profit - You can spend hundreds and even thousands of dollars getting your book published. Then you may get
$1 - $2 profit a book. Once you have the necessary software, the only thing that creating an e-book will cost you is time and effort. Because you are selling information in the form of electrons over the internet, you get all the profit. - 3) An e-book increases your "expert-ability" - The written word creates credibilty and expert status. Once you have written just one small e-book, you can include "Author of...................." for the rest of your career and life.
- 4) An e-book is a "gem" of a prospect generator - At BuildingYourIdealPractice.com they teach, in the Get Clients - Full Practice Training tele-classes, the importance of having a gem to offer prospects. A free e-book can become your signature call to action
(your main gem) that encourages prospects will give you their contact information in order to receive your information. - 5) It's simple when you know how - and easy to learn. Once you know the simple steps, you can do it as many times as you want. You may have heard me say before that "if you can write a 7 - 10 item grocery list, you can write an article." It's true.
Here is what an e-book is, boiled down to the basics - write 7 tips in your area of expertise - take a tip and add some meat to it with explanation, example, story and application - do this for all 7 tips and you have a 7 chapter e-book, just add an introduction and conclusion. - 6) An e-book never sleeps - Because an e-book is sold and delivered on the internet, you have a 24 hours a day, 7 days a week,
worldwide product. And as if that is not enough, when you include other ways to contact you, engage you, and spend money
with you, you then have a 24/7 international salesperson that never sleeps. - 7) Massive leverage - Here are just a few of the products you can turn an e-book into - a CD package, an audio on your website, small articles on your website and newsletter, and other peoples websites and newsletters, an e-program, a workbook in a home study course, etc. And that's just the beginning.
*Practice building mentor coach Jeff Herring, MS, LMFT is the President of BuildingYourIdealPractice.com, empowering private practice professionals to build, market and live the practice of their dreams. You are invited to subscribe to the free Getting Clients Newsletter and our free monthly Practice Building Tele-Seminar.
Which one has you wondering "What Can I Write About?"
Which one will get you going?
Loading poll. Please Wait...
The Advantages Of Being An E-Book Writer Or Publisher
Article by: Younes Boutriq
All well known experts have agreed that informational products especially eBooks are without any doubt the number one home
based business opportunity. They are much easier to create than one may think.
Everyone can create an ebook and make big profit from selling it online.
Here are some of the benefits of being an ebook writer and publisher:
based business opportunity. They are much easier to create than one may think.
Everyone can create an ebook and make big profit from selling it online.
Here are some of the benefits of being an ebook writer and publisher:
- * The complete work control is established. You are your own boss and there is no one to report to. You decide what to write and when to write it.
- * You profit 100% from every sale you made. You do not have an intermediate publisher as in the traditional world to share your profits with.
- * There is no limit on the number of e-Books you can create. Once you know how nothing can stop you.
- * An e-book sells all the time - 24 x 7, even when you're sleeping or on a vacation. People can visit your web site to buy and download your e-Book almost instantly.
- * You've no hassles like inventory, packaging and shipping.
- * There are absolutely no start-up risks. Unlike any other products, an eBook can be produced inexpensively. It doesn't require expensive materials or equipment.
- * People will buy from you because they can have the information they are searching for within a minutes.
- * You can earn a living from your hobbies and interests.
- *You can start immediately, even in your spare time.
- * Your credibility online increases. Once you put your ideas and advices in an eBook for people to buy and read you're selling yourself as an expert they can trust and respect. When people trust you and respect you they are more likely to buy from you.
- * High profit potential. Customers perceive your ebook as being highly valuable so you can charge more for it than you might expect.
- * flexibility. You can use ebook for multiple purposes. For example you can offer it as free gift to entice customers to purchase from you.
- * Create long term profits. Fill your ebook with affiliates links, this encourages users of them to revisit and purchase others products that you sell. ebooks are great long term profit generators.
*Younes Boutriq - the author of "The Insider Secrets Of eBook self Publishing": Discover how you can create hot selling ebook from scratch about any topic, without writing a word, in a record time, and watch your bank account explode - 100% GUARANTEED -eBook self Publishing
Convert Productive Articles to Profitable eBooks
© 2005 Paul Jackson
How many articles, reports and discussion papers have you written in your life? If you are like most people, these articles have probably been used very little maybe only once. Why not use the work you've already done and create a new product that canimprove both your productivity and your profits.
The eBook is the electronic version of a book. eBooks are easy to produce, require little in terms of investment and generate profit margins of 50-95%. The combination of writing skills and eBook technology allow anyone to become a published author with relative ease. This is even more so since you already have a content source - your articles. Even if you have to write some new articles the amount of work involved will be manageable and rewarding.
E-Books are electronically downloaded via a web site or as an attachment to emails. Costs for distribution are minimal. The recipients have the option of reading your eBook on their computer monitors or printing them in hard copy. Either way, the reader can have the eBook almost instantly allowing them to satisfy their need for "immediate" solutions to their problems.
Consider your area of expertise and passion. Gather together all the materials you have created regarding the chosen topic. This is the theme of your material that you are going to incorporate into your eBook.
Consider your target market. These are the people to whom you are going to market your newly created eBook. You will offer them a collection of articles around a common theme designed to help them solve a problem. You will further organize your articles to address various aspects of the topic you have chosen.
Consider the individual members of your target market. What are their problems that you can help them with? Are these people beginners, experienced or masters of the chosen topic? Where do these people "hang out"? What organizations do they belong to? Are they the same organizations you belong to? What magazines, newsletters, newspapers, and periodicals do they read?
What conferences do they attend? What professional organizations do they belong to? Get inside their heads. Consider how useful your articles will be to these individuals. Consider the fact that some articles will be more useful than others.
You can "tweak" your existing articles to suit the target market audience. To do this effectively you must write a profile of the individuals within your target market. Begin by re-reading your articles from the perspective of the reader. Make changes to
reflect the needs of your target market and your Unique Selling Proposition (USP) that you will bring to the reader. This USP is what will intrigue your potential customer enough to want to purchase your eBook. What makes your collection of articles so unique compared to other sources of information that will interest the reader?
While considering what articles to put in your eBook, think about what it is you want to convey to your target market. There are three basic things you can share with your audience and only three things. What are they? Just A.S.K. They are Attitudes, Skills and Knowledge. If all three areas are addressed within each article or distributed among the various articles you will have all the teaching basics covered. All teaching and learning should involve these three areas. The one most forgotten is the attitude. Skills and knowledge come much easier both to learners and teachers. Spend some time on attitudes. In fact, an entire
article on this one topic may be an easy way to address the reflective side of the topic.
Your eBook need not be sold but rather given away. Many professionals use their eBooks as a free bonus along with the purchase of other goods and services. Authors also gain additional business by providing complimentary eBooks that demonstrate their expertise to potential customers laying the foundation for a long-term working relationship. The eBook serves as a promotional product much like advertising. The low cost of production and distribution makes it an attractive alternative to other forms of advertising.
The Table of Contents (TOC) is the most important part of your eBook. It may very well be a list of the articles as eBook content. It is what will guide you in the writing of the eBook. It will show you where you need additional material as well as
indicate topics that are covered well. The TOC can also give you an indication that a second eBook could easily be written to address other topics or a slightly different target market. TOC's act as a checklist of what has been completed and what has yet to be done. Potential customers will want to see this TOC as part of your sales pitch and ad copy.
What can eBooks do for you as the author? Have you ever noticed your reaction to someone introduced to you as the author of a book? Do you have a heightened interest in that person? Do you begin questioning her? Are you envious of what this person has accomplished? Do you automatically assume they must be an expert?
Defining a person as an "expert" can be attributed to a variety of things. Ownership of something commands respect. Awards and recognition for achievements is another. Being associated with 'famous' people also works. But expertise for the average person readily comes from authoring a book. And converting your collection of articles to a published eBook will give you that same respect for your knowledge - your expertise. Remember, if nothing else, you are definitely the expert on your eBook and all of the content within it.
Publishing an eBook is called compiling or ePublishing. There are many software programs that can convert your word processing document into an eBook. Each of these different software conversion programs requires a unique "Reader" so that the person who purchases your eBook can read it on their monitor. Fortunately, eBook Readers are distributed at no cost to anyone who wishes to download the Reader. This is another great advantage of eBooks for the consumer as well as for the author wishing to distribute their eBook.
Adobe Acrobat software converts word processing documents into eBooks using Portable Document Format (PDF).
In addition, Adobe provides Acrobat Reader as a free download. Although there are many formats for eBook production, Adobe Acrobat - PDF has many advantages. The primary advantage is that PDF documents can be used by virtually any computer -
MAC, PC or any other platform. Adobe is also recognized as a world leader in document production. There is hardly anyone who hasn't used an Adobe form or document. Most computer users already have Adobe Acrobat Reader on their computers for other reasons besides eBooks.
Paul Jackson and Glenn Dietzel have developed what they refer to as "The 10 Steps to eBook Authoring".
Step I IDEA YOU start with an Idea!
Step II REFLECTION YOU reflect on your idea.
Step III COMMITMENT YOU make a commitment.
Step IV BIG PICTURE YOU have to visualize the Big Picture.
Step V CHUNKING YOU need to organize your information.
Step VI WRITING YOU are ready to write.
Step VII EDITING YOU must perfect your eBook.
Step VIII PUBLISHING YOU are ready to compile your eBook.
Step IX MARKETING YOU must take your eBook to market.
Step X CELEBRATING YOU have earned the"write"to celebrate.
You can see for yourself how these steps could be applied to your collection of articles converted into an eBook. The great part is that the writing portion of the Steps is either completely or partially finished already.
Whether you are considering your eBook as an additional source of income, a description of products and services you offer, an introduction and branding of yourself as an "expert" or as a bonus offer to go along with goods and services you already provide, using a collection of articles you have already written is a cost-effective and profitable way to maximize work you've already done.
© 2005 Paul Jackson
Paul Jackson is a retired elementary school administrator and an eBook author. By helping people with a plan and a process for writing an eBook and providing them with ePublishing services, Paul offers products and services for any eBook author at his web site ebookwritingandpublishing
Ebook Promotion:
10 Secrets Smart Ways To Increase The Downloading Of Your Ebook/Article by:I-key Benney, CEO
If you promote an ebook, then you must learn these Ebook promotion secrets that will increase the downloading of your ebook.1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants.
2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.
3. Tell your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they'll acomplish, positive feelings, etc.
4. Publish a list of respected or famous people that have downloaded your free ebook. Just remember to get their legal permission first.
5. Tell people what they're thinking and feeling as they read your ebook ad. Most people will start to actually do it, statements should back up the ebook.
6. Make your free ebook offer very rare. People perceive things that are rare as being more valuable. You could use a limited time offer or free bonuses.
7. Create rapport with your visitors by telling them something they already know is true. They'll know for sure you're not lying and download your ebook.
8. Show your visitors how much enthusiasm you have for your free ebook. Most people will start to feel the same and download your ebook.
9. Make your visitors curious about your free ebook by telling them they need to sign-up to get access to a password protected site in order to download it.
10. Motivate people to download your free ebook. Tell them a lot of positive things like: "You can now reach your goals and change your life forever!"
May these ebook promotion secrets help you to make a lot of money.
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", (work from home)
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Online Promotion
Article by: I-key Benney/ 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks
There are many authors who have made a killing with their ebooks on the internet.How about you?
What is your story?
Have you published any ebook?
How are you doing?
Come close and listen up buddy, because I will now reveal to you the little known industry's amazing online promotion secrets that can help you sky-rocket your traffic and sales with your ebooks.
(1) People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.
(2) Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.
(3) When you write and give away a free eBook you will become known as an expert. This will gain people's trust and they will buy your main product or service quicker.
(4) Publish your web site in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages.
This can increase the number of people that buy your product or service.
(5) Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.
(6) Allow people to download your eBook for free, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.
(7) Create a directory of web sites in eBook form. List peoples web sites in the directory that will agree to advertise the eBook on their web site or e-zine. This will give them an incentive to give away or advertise your eBook.
(8) Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook.
You could also include a mini catalog of all your product or services that you offer in the eBook.
(9) Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.
(10) Make money selling advertising space in your eBook. You could charge for full page color ads, classified ads or banners ads.
You could also trade advertising space in your eBook for other forms of advertising.
(11) Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business.
Place an ad in the eBook for a new back end product you're offering
(12) Get free advertising by submitting your eBook to freebie and freeware/shareware web sites. This will increase the number of people that will down- load your eBook and see your ad.
(13) Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.
(14) Hold a contest on your web site so people can win your eBook. You'll get free advertising by submitting your contest ad to free contest or sweepstakes directories.
(15) You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.
(16) Make money cross promoting your eBook with other people's products or services. This technique will double your marketing effort with- out spending more time and money on your part.
(17) Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.
(18) Give away the eBook to people that join your affiliate program. This will increase the number of people that sign-up. You could also create an eBook for them to use that will help them promote your product or service.
(19) Give away the eBook in exchange for people leaving their contact information. This will help yo