Eco-Warrior - Ecopreneur's leading the way in Green Business

Eco-focused business is becoming profitable business and some of the biggest are operating in the renewable energy business. These companies largely ignore the "save the planet" and "feel good factors" associated with green projects and concentrate on presenting to businesses and people the actual capital return on investment that their products offer.

Leaders in these businesses must have the ability to lead, influence and be persistent. They need to be business savvy, identifying their key product selling points and ensuring that they meet the needs of the customers that they serve.

*Glenn Croston, author of "75 Green Businesses You Can Start to Make Money and Make a Difference" believes that it's a combination of business savvy and a commitment to the future that defines the successful green entrepreneur. "EcoPreneurs have got to believe in the importance of working for a greener future and a sustainable economy," he says. It's also important to "be a solid business person, someone who knows a good product and can deliver it."

Green business leaders need to also be convinced that there is no need for a choice between their business success and making a difference now and in the future.

*Taken from an article by Dawn E Dzurilla titled Spotlight on EcoPreneurs: Leaders Making a World of Difference

In the book Chicken Soup for the Soul at work. Jack Canfield and Mark Victor Hansen tell the story of John Imes of Quad/Graphics who's job it was to manage the companies waste. In the story John decides that since he and his colleagues lived in the town near the factory any pollution affected them all therefore he would do his job to the best of his ability. In a relatively short space of time that factory was not only recycling more but making money from their ecology efforts. To find out how get the book below.