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So you want to be in advertising

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 2 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #19683 in Business, #191084 overall

Rated G. (Control what you see)

A decidedly biased guide to getting into the "creative" side of advertising.

Get an Education 

Places to Refine Your Creative Skills

A by no means exhaustive list of organizations and, yes, universities offering superior study in advertising creativity
Creative Circus
Atlanta ad school
Miami Ad School
The name says it all
Artcenter
Pasadena, California design school
Brainco
Minneapolis ad school
Virginia Commonwealth Ad School
Richmond Virginia ad school
Ad House
NYC ad school
Weiden & Kennedy 12
Not really an ad school. More like a creative collective with very limited enrollment.

Essential Magazines 

The best magazines in the business

Everybody has tricks to jumpstart their thinking. Here are a few that might work
Communication Arts
The name says it all
Graphis
Graphic Design Magazine
Print
A magazine about everything print
Archive
The best work from around the world
US AdReview
The good, the bad and the ugly of advertising

A Look at the Ad World 

What's going on around the world.

Here's what's catching the attention of people who watch the advertising world. Some blogs. Some sites.
Advertising/Design Goodness
Frequently updated site of mostly interesting work from around the world
Ad Hunt
Another interesting print blog
The Place for Ads
British TV repository
Ad Parade
International print advertising archive

Interesting people to listen to 

Often lively discussions about where advertising is going

The advertising business is changing faster than a NASCAR pit stop. Here's some help staying on top of it.
Ernie Schenck
Great copywriter. Articulate observer.
VCU Ad School Blog
Written by students of advertising for students of advertising.
Mark Fenske
Interesting though infrequently updated advice into the mysteries of the creative process.
Sally Hogshead
An interesting point of view on getting in and excelling in the ad world.

Must Read Books 

What you need to know told by people who have been there before you.

Pick Me : Breaking Into Advertising and Staying There

Amazon Price: $13.57 (as of 10/11/2008)

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Amazon Price: $10.20 (as of 10/11/2008)

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

Amazon Price: $12.21 (as of 10/11/2008)

Ordinary Advertising. And How To Avoid It Like The Plague.

Amazon Price: $21.99 (as of 10/11/2008)

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beta2854

About beta2854

I've spent, some would say wasted, two decades as a student of the creative process.

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