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Entrepreneur or Entremanure?

by messel

Last updated: 01/27/2012
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Let me explain the wonder behind Entremanure

There's a frighteningly large portion of the global economy dedicated to profiting from your dreams (and it's growing!). They'll promise you independent wealth, to be your own boss, to work at home. I refer to the majority of this collective steaming pile as Entremanure.

I just read a great post in Seth Godin's Blog about the market that "get rich quick schemes" cater to. Here's an excerpt at the end of his post "Of course, your dreams are rarely what you hoped (how could they be?) but soon, you'll be back for more. It seems that being an opportunity seeker is about seeking, not finding."

The market consists of seekers who are paying for the excitement of a potential jackpot system. It got me thinking there has to be a better (more useful) product I can sell this group, after all I'm one of them. The seeker market is dominated by dreamers, not necessarily achievers, so it's got to be something useful to that group. Achievers don't really need to buy in to a great magical money making system, they're out building their own that really works.

What I need to do is convince the dreamers to take action. No one can figure out what system is right for them better than themselves. Trial and error may be the only way forward for a group that has paralyzed themselves due to expecting reality to present them with the perfect opportunity. There is no perfect opportunity! Or put another way, the perfect opportunity is the one you make for yourself. You have to try (and likely fail) to move forward. You've got to break through all those internal walls you've erected that stop you from taking action. Learn from your mistakes what opportunity can best be served by your passion. Expect to fail, learning (self discovery) is the key to your success and personal freedom.

Victus Spiritus (my blog)

The F word

Franchise

Most "franchise opportunities" are over glorified division manager jobs that pay by commission. If that was all they were I wouldn't be bothered by their structure, but in addition you have the privilege of paying a large upfront fee and a high royalty of gross revenue (20-30%!) for implementing their systems.

Some folks make quite a bit of money implementing a franchise, but I'd argue those same people have the skill sets necessary to form their own businesses and earn/keep a much higher margin of their profits. There are exceptions, for instance franchises which take a large percentage royalty but have no upfront costs (squidoo's a good example of something you go into with no cost but time).

Some people absolutely love franchise opportunities, Most of the systems I've come across look like a terrible way to do business.

Affiliate or Multi-Level-Marketing Scams

Franchises may be a flawed earning system for the franchisee, but some types of collaborative marketing opportunities are just plain scams.

Many of these steaming piles attempt to appeal to the most desperate business seekers amongst us. Feeding on dreams of making a healthy profit from the comfort of your home office, these soulless scam artists are profiting from hope.

Ultimately most of these pyramid schemes make profit by reselling the product you purchase. Many will ask you to pass up your first couple of sales or an ongoing percentage to the person that referred you to the product. Do yourself a favor and steer clear of anything that seems too good to be true.

Entrepreneur or Entremanure?

Let me explain the wonder behind Entremanure

Victus Spiritus (my blog)

The F word

Franchise

Affiliate or Multi-Level-Marketing Scams

The most popular web culprits (Plexo)

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Carbon copy pro

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Profit Lance

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The Rich Jerk (at least it's making fun of itself)

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Site Build It

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Web sites with information about scams (Plexo)

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