"For people who love sports enough to pay attention to them on a weekly or nightly basis. "
Generally fantasy games are online games where you can build your own team. You can compete against other fantasy game members. These games are based on the statistics of a professional sports leagues.
There is the ability to trade, cut and sign players, like a real club owner. There´s also possibility to create your own league and play against your friends
Fantasy Sports exist because:
- These games bring sports fans together
- It´s a new online marketing technology
- Web sites can be easily linked with official sites of real professional spot leagues
Generally fantasy games are online games where you can build your own team. You can compete against other fantasy game members. These games are based on the statistics of a professional sports leagues.
There is the ability to trade, cut and sign players, like a real club owner. There´s also possibility to create your own league and play against your friends
Fantasy Sports exist because:
- These games bring sports fans together
- It´s a new online marketing technology
- Web sites can be easily linked with official sites of real professional spot leagues
Fantasy Sports
Examples of Fantasy Sports
Football: Different leagues: Fifa World Cup, UCL, Premier league
Ice Hockey: NHL, SM-liiga
Baseball
Basketball: NBA
Football (American): NFL
F1 & many more
Ice Hockey: NHL, SM-liiga
Baseball
Basketball: NBA
Football (American): NFL
F1 & many more
Fantasy Sport games
What would you like to play?
- Yahoo fantasy sport games
- Choose whichever game you like: Baseball, Golf, Basketball, Football
- UEFA Champions League fantasy football
- Make your dream Champions League line up!
- FIFA & McDonald's fantasy football
- Win a tickets to Africa 2010 FIFA World Cup!
- Liigapörssi
- Interested in SM-liiga? Want your own dream team? Join now!
- NHL Fantasy
- Test your fantasy player skills on the highest level in ice hockey! NHL fantasy game!
Have you played it?
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Fantasy Player Profile
Target group for marketers
- Fantasy audience is primarily male 18-49- Highly engaged and they spend approximately 5 hours per week online participating in fantasy sports
- Above average income
- Above average education
- Over-indexes in numerous consumer categories: Consumer Electronics, Videogames, Online Travel, Online Ticket Purchases, Online Sporting Goods Purchases, Online Auto Shopping, Fast Food, Beer, Liquor and Wine consumption
Reasons for playing fantasy sports.
- For fun
- For the competition
- Because of friends or co-workers play
- Makes watching games even more exciting
- To win prizes or cash
- Makes mundane games and events interesting
- For the competition
- Because of friends or co-workers play
- Makes watching games even more exciting
- To win prizes or cash
- Makes mundane games and events interesting
Statistics
- In 2007 nearly 30 million players in US and Canada
65% of all fantasy sport players are male.
- Estimated to have annual $ 3-4 billion impact on sports industry.
- Google search engine finds 25 million hits for words "fantasy sports".
- Yahoo! Is the biggest operator offering fantasy sports services.
- Users spend average of $ 145 annually on fantasy sports services.
65% of all fantasy sport players are male.
- Estimated to have annual $ 3-4 billion impact on sports industry.
- Google search engine finds 25 million hits for words "fantasy sports".
- Yahoo! Is the biggest operator offering fantasy sports services.
- Users spend average of $ 145 annually on fantasy sports services.
Pros. / Cons. from marketing point of view:
- Pros.
- + Identified segment
- + Efficient Coverage
- + Marketers linked
- + Committed users / consumers
- + Amount of users is growing (growth rate 20% per year in US)
- Cons.
- - Expensive online marketing
- - Narrow target group
EA Sports Fantasy Football
Google Blog Search
The fantasy sport games are a lot of fun. We want you to try it as well.
- Is Drew Smyly the Next Jeremy Hellickson?
- By Jesse Pantuosco, Fantasy Sports Writer Philadelphia, PA (Sports Network) - Drew Smyly doesn't have the same "awe" factor that his teammate Justin Verlander has when he takes the mound. And as far as I know, Smyly doesn't share Verlander's affinity ...
- Stanton enjoying May surge again
- By Thomas J. Harrigan, Fantasy Sports Writer Unlike Dave Winfield, who was given the derisive moniker by New York Yankees owner George Steinbrenner for his lack of success in October, Stanton should relish the name. On Friday night, Stanton belted a ...
- Targeting Free Agent Pitchers: Waiver Wire Pickups for May 26th - a Fantasy ...
- Contributor Network ? 1 hour 56 minutes ago Fantasy owners not satisfied with their production on the pitching side of their lineups may benefit by scouring the waiver wires to find free agents that will help with wins, strikeouts, and ERA.
- Exposing the Stupidity of Fantasy Sports
- I don't play fantasy football. I don't play fantasy baseball. I don't play fantasy golf. Between work, sleep and some semblance of a social life, I just don't have the time.Every so often, a friend will ask me to join his fantasy league for either this ...
More information on Fantasy Sports Industry
- The Fantasy Sports Association (FSA) research
- The Fantasy Sports Association research report on fantasy Sport industry done 2007 in USA and Canada.
- Fantasy Sports Association
- Want to develop your own fantasy sport? See the easiest way to your dream. FSA provides also may more tips on fantasy sport industry.
- Fantasy Sports Trade Association
- See the legitimate and business side of Fantasy Sports industry.
by Tatu
Hello world. This is my bio. I can edit it later!
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