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My explorations of Amazon.com brought me to:  The Amazon.com Syndicated Content page (since deceased) which I suppose was my first glimpse of "Web 2.0" It looked like I would have to be an expert Perl programmer, study Amazon Web Services, and operate a server just to get started.

Then I found Feedburner. I could dress those plain amazon XML files, make them more browser-friendly, easier to subscribe to, and to a limited extent insert my own Amazon associate ID. Before long this developed into a very popular page.

Unfortunately, the Amazon Syndicated Content link above is seriously flawed. Although it is very broad in its coverage, it lacks specificity. Shoppers aren't that interested in knowing what are the most popular items in a broad category -- they want to find what they are looking for.

I have a blog The Whole Ed Cata-blog, which really lacks any particular focus, although it has gravitated toward SEO (Search Engine Optimization) issues lately. Google (and other search engines) hate this kind of site. They prefer single-topic sites where their limited artificial intelligence can figure out what the site is "about."

Anyway, that explains why I prefer posting to Squidoo over "normal" blogspace, so now I will get back on topic and show how to resyndicate a blog. Just paste the target feed's URL into the Feedburner form -- in this case:

http://wholeed.blogspot.com/atom.xml

Before long, Feed burner returns something like:

http://feeds.feedburner.com/TheWholeEdCata-blog

Now all you need to do is plug that URL into A Squidoo RSS module to get something like the following: