What creates marketing that works hard for you?
It's a blend of the best of online and traditional marketing, focused on grassroots, guerilla techniques. Most importantly, it's marketing that springs directly from your business goals to help you save time, save money and get results.
Small businesses face several challenges in almost all stages of their development. During their start up stage marketing is one of the greatest huddles that they have to overcome to remain relevant in the market. In most cases very few small businesses last beyond five years because they use weak marketing resource that fail to yield results. Some of the basic marketing material required for small businesses to achieve operation profitability also fails to work. This is because not many entrepreneurs know what is required for their marketing resource to sustain their business operations.
On most occasions may owners of small business forget that communication is the key to developing marketing that get results. Besides they also need to balance on both their technical and social skills to enable them achieve their operational goals. To get a marketing plan the gets results for startups social media can help small business get some public exposure that will enable them to increase business traffic. But they need to select media commonly used by their target audience. For, instance regular televisions and radio advertisements may work for the general population. However, to get the attention of technology savvy young adults they can reach out to clubs or even put up attention getting web presence.
Small businesses face several challenges in almost all stages of their development. During their start up stage marketing is one of the greatest huddles that they have to overcome to remain relevant in the market. In most cases very few small businesses last beyond five years because they use weak marketing resource that fail to yield results. Some of the basic marketing material required for small businesses to achieve operation profitability also fails to work. This is because not many entrepreneurs know what is required for their marketing resource to sustain their business operations.
On most occasions may owners of small business forget that communication is the key to developing marketing that get results. Besides they also need to balance on both their technical and social skills to enable them achieve their operational goals. To get a marketing plan the gets results for startups social media can help small business get some public exposure that will enable them to increase business traffic. But they need to select media commonly used by their target audience. For, instance regular televisions and radio advertisements may work for the general population. However, to get the attention of technology savvy young adults they can reach out to clubs or even put up attention getting web presence.
Table of Contents
- Gail Z Martin Shares her Marketing Strategies
- DreamSpinner Communications Offers:
- Marketing That Works: The 30 Day Guide to Results
- Dream Spinner Communications
- 30 Day Marketing Restart Videoblog
- Who Is Gail Martin?
- More Free Tips on Marketing from Gail Martin:
- You deserve marketing that works as hard as you do
- Follow Gail on Twitter
- Reader Feedback
- The Marketing Turnaround Blog
- Shared Dreams Marketing Podcast
- Marketing Strategies on the Web
All successful small business marketing efforts for small business should be linked to their business goals. To make marketing that gets results business need to make their plans recession proof. This has been the secret use by major corporations to cope during hard times. Small business marketing strategies also need to be measurable. This is important because it will enable them verify whether they are headed in the right direction. Their advertising schedule should also have good timing if they want to have marketing that gets results.
DreamSpinner Communications provides exceptional writing, marketing/public relations and customized teleseminar services to companies and nonprofits of all sizes throughout the U.S. and Canada. We offer senior executive-level experience at an affordable price. DreamSpinner Communications helps companies tell the story of their business in a way that boosts their bottom line, creating unique, authentic and powerful marketing materials and positioning.
DreamSpinner Communications Offers:
- Consulting
- DreamSpinner Communications offers exceptional writing, marketing and public relations to help small business create marketing that saves money, saves time and gets results.
- Gail Martin Marketing
- Small Business Marketing and Start-Up Marketing Resource
- Speaker for Marketing Programs | Gail Martin Marketing | Marketing Your New Business
- Marketing Keynote Speaker for Workshops, Business Meetings, Luncheons and Teleseminars. Gail Martin Marketing is the Small Business Marketing and Start-Up Marketing Resource.
Marketing That Works: The 30 Day Guide to Results
Here's my favorite link:
30 Day Marketing Restart Videoblog
Get more for your marketing dollar
Who Is Gail Martin?
Learn more about Gail Martin
Ms. Martin spent nearly 20 years in corporate and consulting roles before launching DreamSpinner Communications. She has worked with nonprofit and for-profit organizations in many industries, including: healthcare, trade associations, professional services, food and beverage, real estate, utilities, banking, software/information services and more. Her professional background includes positions with Duke Energy, CarolinaHome.com and Signet Bank.In addition to her consulting work, Ms. Martin is an adjunct professor for UNC Charlotte, teaching public speaking, public relations writing and corporate communications strategies. She also is an in-demand speaker and teleseminar provider on marketing topics. Her corporate communications writing has been part of winning packages that include IABC Silver Anvil, BMA Pro-Ad, APEX and PICA awards.
Gail Martin's articles have appeared in over 35 publications. Recent articles have appeared in Sojourners Magazine, Ventures Charlotte, Charlotte Parent, BusinessToday, SouthPark Magazine, Saathee, University City Magazine, Cabarrus Business and Lifestyles, WomensCommunity.com and eZineArticles.com. Martin is a Faculty Member for the Partnership University of WomensCommunity.com, an online instructor for MarketingProfs.com and an Advisory Board Member for Smart Women's Coaching Café.
Ms. Martin's first novel, The Summoner: Book One in The Chronicles of The Necromancer, was released internationally by Solaris Books/Simon & Schuster in February, 2007. The second novel in the series, The Blood King, was released on February, 2008. Her books are represented by The Ethan Ellenberg Literary Agency in Manhattan.
More Free Tips on Marketing from Gail Martin:
- DreamSpinner Communications Launches New Line of Products for Solopreneurs, Small Business
- DreamSpinner Communications Launches New Line of Products for Solopreneurs, Small Business. Charlotte, NC: DreamSpinner Communications announced the launch of a new line of resources and products especially for start-up businesses, single-person companies and coaching/consulting firms.
- Shared Dreams Marketing Podcast Welcomes Laura Campbell and Kim Schott
- Shared Dreams Marketing Podcast Welcomes Laura Campbell and Kim Schott. Charlotte, NC-Shared Dreams Marketing Podcast, hosted by DreamSpinner Communications' president Gail Martin, welcomes life transition expert Laura Campbell and diversity marketing guru Kim Schott.
- Shared Dreams Marketing Podcast Welcomes Lou Bertone and Nancy McCabe
- Shared Dreams Marketing Podcast Welcomes Lou Bertone and Nancy McCabe. Charlotte, NC-Shared Dreams Marketing Podcast, hosted by DreamSpinner Communications' president Gail Martin, welcomes web guru Lou Bertone (The Big Ideas Guy) and The Business Book Club founder Nancy McCabe.
- Social Media For Small Business Publicity
- Strapped for cash? That's no excuse. You can't afford to be invisible in today's economy. If you're a small or start-up business, invisibility equals "out of business".
Social media is the way to reach a global audience for free. Here are some great tools you can use to promote your company without paying a cent. - Marketing Via Membership
- How many organizations have you paid to join? It could be the Chamber of Commerce, a trade or professional organization, an alumni group, or an online networking association.
- Survive and Thrive - Marketing Tactics For the Duration
- Entrepreneurs are a determined and stubborn breed. Even so, today's headlines could discourage anyone. And while it may be true that bad news sells newspapers and boosts TV talk show ratings, the entrepreneurs who survive-and thrive-during tight economic times are the ones who refuse to follow the crowd.
- Five Basics For Marketing Success
- Great marketing doesn't require a huge media budget. Successful marketing is never unethical, underhanded or undesirable, and it doesn't involve super-slick sales pitches. If you've been putting off marketing because a fear of the items I've just mentioned, relax. There's a better way.
- Promote Your Business by Providing Content
- Today, information is power. Gaining useful information is almost a full-time job in itself. If you can use your knowledge to help your clients and prospects gain useful knowledge, it builds a bond, establishes you as a credible resource, and creates a favorable image for you and your business.
You deserve marketing that works as hard as you do
Your marketing is the lifeline of your business. Is it working as hard as it can for you?Good marketing does even more than bring in sales. Dynamic marketing turns cold leads into warm leads, nurtures relationships until the time is right for a purchase, and keeps you and your business visible and viable.
The best marketing is authentic, springing from the Real Story of your business--the passion that led you into your business in the first place. When you connect your business plan goals and your Real Story to your marketing engine, you create marketing that gets results. Marketing that you feel good about doing. Marketing that works.
You'll find a lot of good ideas to get your marketing engine re-started here on the lens. More info at Dream Spinner Communications
Try one of my marketing teleseminars, or download a transcript of one of my recent webinars or, find out how to turn your marketing around in 30 day
Passion + Planning + Authentic Marketing = Results.
That kind of marketing doesn't happen by accident, and it doesn't happen overnight.
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- Discover why "Virtual Book Tours Make a Splash That Lasts" http://EzineArticles.com/?id=3056230
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- Find out how to "Power-Shift Your Personal Networking" http://EzineArticles.com/?id=3081708
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- Read about "Websites - Your 24-7 Sales Pro" http://EzineArticles.com/?id=3081780
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- Social Media, PR are Stars of the 2010 “Marketing Results” Teleseminar Series Line-Up. Sign up now at — http://bit.ly/5hjc2U
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- New Shared Dreams Podcast Guests talk about Marketing Creative Companies and Personal Branding http://www.SharedDreamsPodcast.com
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- OhMe OhMe Nov 3, 2009 @ 11:10 am
- I enjoyed reading your advice on Marketing That Gets Results. I do a lot of volunteer marketing of my hometown of Pendleton SC and will be reading more of your work. Thank you.
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- Clientxt Clientxt Jun 18, 2009 @ 6:40 pm
- Gail, I agree with you that in a rough economy, marketing needs to focus on existing clients. It's the most cost effective way to maintain profits. That's why I feel so strongly about text message advertising. Have you ever heard of it? It's very inexpensive and creates a way to communicate with your clients directly.
Also, you're right that so many business owners don't understand that marketing is a must, NOT an option. Marketing is required to operate a successful business, unless you're on 5th Ave in NYC. Because text message advertising is so inexpensive, and highly effective when compared to other forms of advertising, it's a great place to start if you're not already marketing your business.
Great advice Gail.
Alec Story
Clientxt.com
The Marketing Turnaround Blog
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Ready to turn your marketing around? Tips, tricks and ideas from Gail Martin and friends on ways to re-energize, re-start and rev up your marketing
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