by 4 people |
Around 75% of all buying decisions today are made by women - yet most books and courses on selling and marketing still assume that the market is predominately men. This lens explores how to adjust your sales and marketing practices to better reach women buyers.
Don't forget, if you found the information here useful, to give this lens a 5 Star Rating
Marketing to Women Links
- Speaking and Marketing Tips
- Looking for Small Business Marketing Strategies. We explore the latest idea in marketing, sales, networking, public speaking and internet marketing that will bring customers lining up to buy.
- Marketing to Women - The TrendSight Group - Marti Barletta
- Marti Barletta president of the TrendSight Group specializes in Marketing to Women, Selling to Women and Gender Marketing.
- Just Ask a Woman
- Since 1999, the world's most demanding marketers and retailers have counted on Just Ask a Woman to discover the triggers that make women buy, decide and believe in their brands. Our unique ability to uncover women's hidden emotional agendas makes us the country's experts in women's marketing.
- Marketing to Women Portal
- Latest News, Trends and Comment from the world of marketing to women -
updated daily - HighTech Women: Marketing in HighTech
- HighTech Women is geared towards bringing together women in a congenial community to meet people involved in the technology industry. It is also an environment where experienced women reach out to those just coming up in high-tech and related fields and give them a helping hand. The object of HighTech Women is to mentor, encourage, teach, and share, facilitating the advancement of women in technology and technology related fields. In all, it is an opportunity for women to help one another foster their ambitions and support their dreams.
- Articles Biz - Free Business Articles for your Ezine, Newsletter, Website or Blog!
- Get free content for your website, newsletter or offline products! Wide range of topics available, as well as RSS feeds, preformatted articles, JavaScript feeds and loads more, free!
Boomer Women Marketing
Marketing to the Ultimate Power Consumer
Among Baby Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions. These women are not a niche market - they are the market for companies savvy enough to understand their needs and perceptions, their life transitions and their deep-seated hopes and fears.
Fetching RSS feed... please stand byThe Power of The Purse
How smart companies are adapting to the worlds most important consumers - Women.
Fara Warner has written about marketing, advertising, and consumer trends for more than fifteen years for The Wall Street Journal, The New York Times, Fast Company, Brandweek, and other national publications. The Blog is an extention of her book of the same name.
Fetching RSS feed... please stand bySelling and Marketing to Women News
from Google News
The topic of marketing to women is increasingly in the news today - This section provides the 10 most recent items picked up on Google News on the topic.
Fetching RSS feed... please stand bySmall Business Marketing Strategies
Tips for women (and men) needing to promote their business
My diary of challenges and opportunities in running my own business. There is a strong slant towards issues facing women in business and in selling to women.
Fetching RSS feed... please stand byPublish articles written by Rikki
The feed shows Rikki's most recent articles published on ArticlesBiz.com - You may republish any articles here provided you include the resource box.
Fetching RSS feed... please stand byBooks on marketing and speaking especially for and to women
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Amazon Price: $20.00 (as of 07/10/2009) 
Used Price: $11.97
Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Amazon Price: (as of 07/10/2009)
Used Price: $2.30
Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!
Amazon Price: $13.57 (as of 07/10/2009)
Used Price: $12.87
Dickless Marketing: Smart Marketing to Women Online
Amazon Price: $24.95 (as of 07/10/2009)
Used Price: $51.24
Eveolution: The Eight Truths of Marketing to Women
Amazon Price: $16.47 (as of 07/10/2009)
Used Price: $0.01
Reader Feedback
Do you know any good resources on Marketing to Women - Please post a comment here and help make this the first place to look.
stemcells wrote...
Excellent Information, Thank You so much for sharing this.
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Posted April 08, 2008
best-sites wrote...
nice lens rikki. marketing is today so important in business. i have a site on
marketing
too. pelase drop a visit.
Posted March 28, 2008
DazzlingDesigns wrote...
Nice lens. My primary market is women. Thanks. 5-Stars! Please feel free to stop by my Unique Handmade Jewelry Lens.
Thanks,
Donia
Handmade Beaded Jewelry Gallery
Posted March 26, 2008
RedMarketeer wrote...
Thanks for the excellent resources. Marketing is one very critical aspect of biz. We need to understand it quickly otherwise we will waste money on advertising.
Posted February 11, 2008
by Rikki
Do men and women do business differently? Absolutely and I should know, I've been both!
Being proudly and openly transgender has given me a gift...
(more)
