by 5 people |
It seems these days consumers are not only getting smarter, but marketing and advertising people are getting more desperate. A guide to my favourite links that highlight the good and the bad in marketing and advertising.
The big bad world of advertising
A list of some of my favorite advertising related sites on the web.
- Adrants ? Marketing and Advertising News With Attitude
- A daily summary of the best and worst advertising has to offer
- Best Ads on TV
- some of the latest and greatest TVC's from around the world
- About.com (Advertising)
- A decent site with up to date news in advertising, as well as some reasonable theory
- Bad Ads
- An interesting insight into 'bad ads'.
mistakes to avoid can be found here - I have an idea.org
- Interesting little advertising industry hotspot...'suits' beware!
My top 10 Brands (in no particular order)
We all have our personal favorites, brands we draw emotional connections to whether rationally or irrationally, maybe we see something of ourselves in them..or maybe we wish we did
- Crumpler
- The Australian success story, of how a small company can make such brilliant bags
- Madman
- The portal to the finest anime and foreign films, Australia is currently distributed to.
- Tiger Beer
- Reasonable beer, great brand.
- from homework to hippopotamuses to hardcore porn...where would we be without it?
- Absolut Vodka
- Brilliant Brand, ok vodka
- FireFox
- Brilliant browser, clever marketing and a great brand
- Samsung
- from cheap and nasty consumer electronics, to giving Sony a run for their money...in less then 10 years...and im really enjoying my phone.
- Nintendo
- despite their multiple strategic blunders...Nintendo will always be the original
- Apple
- I can't use a mac to save my life, but what Apple has accomplished in the last 10 years is amazing
- Palm
- there are many PDA's, but there is only 1 palm...and it organises my life
Top 10 Marketing Books (no particular order)
A guide to my top 10 marketing books, the most influential, and the most entertaining
- Positioning: battle for your mind
- Ries & Trout present positioning, the concept of how to be first in the mind of the consumer.
- Marketing Warfare
- Ries & Trout present the 4 strategies of marketing warfare: Offensive, Defensive, Flankling and Hit n Run. All designed for companies in different positions.
- Free Gift Inside
- Brown talk about how by not giving the customers what they want, people will in turn seek out the product more.
- Brand Child
- A facinating insight into the global research project of Milward Brown on the tween market.
- Brand Spirit
- How cause related marketing can leverage brands and improve society, watch out for cynical consumers.
- Permission Marketing
- A facinating innsight into how building permission with consumers will allow you to not only build strangers into friends, but in the long term beat out interuption marketers.
- Absolut: Biography of a bottle
- A crazy look at the world of advertising and how absolut vodka began. So far out, its almost hard to believe its real
- Building Strong Brands
- A deep analytical insight into managing and developing brands, a heavy read not for the faint of heart.
- Cutting Edge commercials
- an interesting perspective on advertising, lots of Australian examples, worth a read.
- How Asia Advertises
- A sharp punchy book, with lots of pictures and easy to digest examples.
Links to some quality Virals
A guide to some of the current viral ads doing the rounds. most of these are clearly aimed at young men, and whether these will have the desired effect of enhancing recall fo the brand is questionable.
- Car Jakd
- The lastest viral for the sequel to the Jaks games for play station. a take off of the Citro's C4 dancing robot viral.
- John West: Salmon
- One of the most highly recognised virals on the net, the John West Salmon ad is extremely popular. Whether it has any impact when someone is standing at the supermarket choosing a can of Salmon is anybody's guess.
- Mortal Combat
- one designed purely for the fan boys, if you haven't played the old games doesn't make much sense.
- Stolen glasses
- A cute interactive site dedicated to beer
New Del.icio.us!
some Del.icio.us links
online marketing
I've recently become interested in marketing to online communties, here are some great articles on the topic, more to follow.
- Marketing to avatars
- Facinating article by the harvard business review on the topic of marketing to onlnie communities.
- Advertisers Can Find Second Life in Metaverses
- Interesting article on marketing to second life users.
by Gidz
Marketing Co-ordinator at a small FMCG in Melbourne, Australia, currently finishing my degree (1 more year to go). Enjoy electronic music, street art,... (more)
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