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Marketing and Advertising: the good the bad, the ugly

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It seems these days consumers are not only getting smarter, but marketing and advertising people are getting more desperate. A guide to my favourite links that highlight the good and the bad in marketing and advertising.

The big bad world of advertising

A list of some of my favorite advertising related sites on the web.
Adrants ? Marketing and Advertising News With Attitude
A daily summary of the best and worst advertising has to offer
Best Ads on TV
some of the latest and greatest TVC's from around the world
About.com (Advertising)
A decent site with up to date news in advertising, as well as some reasonable theory
Bad Ads
An interesting insight into 'bad ads'.
mistakes to avoid can be found here
I have an idea.org
Interesting little advertising industry hotspot...'suits' beware!

My top 10 Brands (in no particular order)

We all have our personal favorites, brands we draw emotional connections to whether rationally or irrationally, maybe we see something of ourselves in them..or maybe we wish we did
Crumpler
The Australian success story, of how a small company can make such brilliant bags
Madman
The portal to the finest anime and foreign films, Australia is currently distributed to.
Tiger Beer
Reasonable beer, great brand.
Google
from homework to hippopotamuses to hardcore porn...where would we be without it?
Absolut Vodka
Brilliant Brand, ok vodka
FireFox
Brilliant browser, clever marketing and a great brand
Samsung
from cheap and nasty consumer electronics, to giving Sony a run for their money...in less then 10 years...and im really enjoying my phone.
Nintendo
despite their multiple strategic blunders...Nintendo will always be the original
Apple
I can't use a mac to save my life, but what Apple has accomplished in the last 10 years is amazing
Palm
there are many PDA's, but there is only 1 palm...and it organises my life

Top 10 Marketing Books (no particular order)

A guide to my top 10 marketing books, the most influential, and the most entertaining
Positioning: battle for your mind
Ries & Trout present positioning, the concept of how to be first in the mind of the consumer.
Marketing Warfare
Ries & Trout present the 4 strategies of marketing warfare: Offensive, Defensive, Flankling and Hit n Run. All designed for companies in different positions.
Free Gift Inside
Brown talk about how by not giving the customers what they want, people will in turn seek out the product more.
Brand Child
A facinating insight into the global research project of Milward Brown on the tween market.
Brand Spirit
How cause related marketing can leverage brands and improve society, watch out for cynical consumers.
Permission Marketing
A facinating innsight into how building permission with consumers will allow you to not only build strangers into friends, but in the long term beat out interuption marketers.
Absolut: Biography of a bottle
A crazy look at the world of advertising and how absolut vodka began. So far out, its almost hard to believe its real
Building Strong Brands
A deep analytical insight into managing and developing brands, a heavy read not for the faint of heart.
Cutting Edge commercials
an interesting perspective on advertising, lots of Australian examples, worth a read.
How Asia Advertises
A sharp punchy book, with lots of pictures and easy to digest examples.

Links to some quality Virals

A guide to some of the current viral ads doing the rounds. most of these are clearly aimed at young men, and whether these will have the desired effect of enhancing recall fo the brand is questionable.
Car Jakd
The lastest viral for the sequel to the Jaks games for play station. a take off of the Citro's C4 dancing robot viral.
John West: Salmon
One of the most highly recognised virals on the net, the John West Salmon ad is extremely popular. Whether it has any impact when someone is standing at the supermarket choosing a can of Salmon is anybody's guess.
Mortal Combat
one designed purely for the fan boys, if you haven't played the old games doesn't make much sense.
Stolen glasses
A cute interactive site dedicated to beer

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online marketing

I've recently become interested in marketing to online communties, here are some great articles on the topic, more to follow.
Marketing to avatars
Facinating article by the harvard business review on the topic of marketing to onlnie communities.
Advertisers Can Find Second Life in Metaverses
Interesting article on marketing to second life users.

by

Gidz

Marketing Co-ordinator at a small FMCG in Melbourne, Australia, currently finishing my degree (1 more year to go). Enjoy electronic music, street art,... more »

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