Go Green with GPS

Benefits of GPS

1. Scenerio 1 - You are visiting a new city and are driving around new and unfamiliar roads. You want to see the sights but do not know what is the best way to get there. You check the map provided by the hotel and it is too small to make out. If you have the GPS, you just punch in the location or the point of interest and it will guide you verbally to where you want to go. It will estimate the distance and the time of arrival.
2. Scenerio 2 - A recent tragic story that could have been easily avoided if he had a GPS device in his car.
   Driver dies of frostbite
3. Scenerio 3 - You are on your way to a meeting and the traffic ahead is stopped. Either an accident or road construction is causing the temporary congestion. Since you don't know the area that well, you decide to stay and wait it out. However, if you had a GPS device in your car, you could opt to drive off the first exit and let the GPS re-calculate a different path around the congested roadway.

Recommend Brand and Model

What are the benefits?

GGG campaign - GO GREEN with GPS

Responses from Auto manufacturers...

• Ford Motor Company - (4/16/2007)
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  Thank you for contacting the Ford Motor Company Customer Relationship Center regarding your interest to share your marketing ideas.
  
  With surprising frequency, a suggestion offered by someone not connected with our company is the same as, or very similar to, an idea developed by the people we employ for that purpose.
  
  Ford's sales, advertising, marketing and business personnel are constantly working on ideas and programs to market our products effectively and to hold and increase our good will. Many of these ideas are not used immediately, but are put aside for possible use in the future.
  
  In an effort to avoid any misunderstanding concerning the source of material used by us, we have found it best to adopt the policy of only considering or reviewing suggestions related to marketing, advertising, product names, business practices, sales promotions, or vehicle designs from persons employed or retained by us.
  
  If you have any other inquiries, please feel free to contact us and we will be happy to address them for you.
  
  Sincerely,
  Leonila
  Customer Relationship Center
  Ford Motor Company
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• It's a sad commentary on our current environment when my suggestion of a GGG campaign would be construed as an attempt to take credit for something that I have no intention of profiting from.
• (Response from Chrysler 04/18/2007)
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  Dear Jack :
  
  Thank you for contacting the Chrysler Group Customer Assistance Center.
  
  As a matter of policy, the Chrysler Group does not review or forward any
  outside suggestions for evaluation including (but not exclusively) such
  items as advertising or sales promotional ideas or programs, slogans,
  jingles, vehicle name proposals, vehicle styling art or sketches,
  product features, components, accessories, propulsion technologies, or
  any other unsolicited ideas or inventions.
  
  We appreciate the time and effort you took to contact us about your
  idea, however, we must rely on our worldwide employees, affiliate
  suppliers, and creative agencies to devise and develop innovations.
  
  Thank you again for your thoughtful support of the Chrysler Group.
  
  Sincerely,
  
  Wayne
  
  Senior Staff Representative
  Chrysler Group Customer Assistance Center
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