Since these keychains are sealed, there is very little air, and no way to feed the goldfish trapped inside them. One of 5 olympic mascots are on each keychain, and while they are not official merchandise, you would think that someone at some point in the idea would have realized this would not go over well with the general public.

If this wasn't bad enough, not all of the goldfish even survive being put into the things and shipped off to be sold! Just hours after buying them, the goldfish are dead, if they live even that long. Between the lack of air, no way to feed them, the trauma they endure from being shaken up and swung around, and the fact that these keychains are easily punctured, I'm surprised any survived past the first idea.

Many animal rights groups are calling for a boycott of the summer Olympics in protest.