Do Google Pay-Per-Click Ads Work?
Secret Tip - this is your chance to get the hand-holding and step-by-step advice on using Google Adwords & other pay-per-click search engine assistance you need to create your own hard-earned success with pay per click marketing!
NOTE: For most of this lens, we'll be concentrating on the "800 pound Gorilla" of Pay Per Click Marketing, Google Adwords, but most of what we talk about also applies to Yahoo Search Marketing and Microsoft Adcenter.
Adwords Clicks Can Be a Scientific and Methodical Way to Generate Limitless Traffic to Your Site.
It's ongoing, it's cheap (if you do it right!) and it converts into sales.
It's rather easy to outperform the amateurs. And trust us, there are TONS of them on Adwords.
Here's just a few tips that are *vitally* important when it comes to Adwords:
1) Constantly and consistently split-test your ads.
In many cases, We've been able to take ads from around 1% (or lower) to 3-4% clickthrough rate. Giving you 3 times the traffic -- for the same, or even less amount of money.
2) Use the "undisclosed feature" inside of Adwords used by the "big boys" like eBay and Amazon.
Increases click throughs to astronomical proportions.
3) Suck up all the 5 cent and 10 cent traffic you can, using synonyms, misspellings, state & city names. By putting in a little "elbow grease", you can often take a list of 50 keywords and turn it into 1,500 to 2,500.
4) Don't rely on "broad match", always triple your keywords count by using "phrase" and "exact" match!
The best thing about Google Adwords is that it rewards smart advertisers. Work the System in an Intelligent Way, and it's Rather Easy to Outperform the Amateurs....
And Trust Us, There are TONS of them on Adwords.
Get it wrong, and you'll join the endless throngs that throw money down the Google toilet, every single day.
To keep you from this fate, we'll reveal several critical mistakes that most advertisers make in PPC marketing, and some secrets and tips you must be doing to make your Adwords & other PPC ads as profitable as they can be...
For example, which one of these ads beat the other by 91.5%?
Ad #1
Bronchitis Home Remedy
Stop Coughing Up Phlegm Quickly
Using Easy To Follow Home Remedy
StopYourBronchitis. com
Ad #2
Bronchitis Home Remedy?
Stop Coughing Up Phlegm Quickly
Using Easy To Follow Home Remedy
StopYourBronchitis. com
You couldn't tell any difference between the two ads?
The second ad has a question mark "?", at the end of the title, and the first ad doesn't.
That's the ONLY difference.. .
In a statistically valid test, the first ad got a very respectable 1.53% Click through rate (CTR).
Would you have been satisfied? We hope not....
...Because the second ad -- with the addition of the question mark --blew that out of the water, and achieved a fantastic 2.93% click through rate --that's an improvement of 91.5%!
If you're not testing, and testing every single day, you're missing out on quick and easy "techniques" like this!
Have you ever wondered when searching on Google why some companies seem to have a targeted, relevant ad for every term you've Googled?
In Adwords, relevance is KING, so the more relevant you can make your ads, the more your Click-Thru-Rates( CTR's) skyrocket. This little "trick" increases click throughs to astronomical proportions,
If you're not using a feature called "Dynamic Keywords", you're working waaaaay to hard on your Adwords account!
It takes a little time, but oh boy, is it worth it!
Do You Only Use "Broad Match" Keywords? If You're Not Using "Phrase" or "Exact" Match, You've Virtually Given Google a License to Waste Your Money!
"If Content is King on the Internet, then Keywords are Queen." - Ken Giddens
Does your keyword list look like something like this:
network marketing
network marketing opportunity
marketing
...or does it look more like this:
network marketing
network marketing opportunity
marketing
[network marketing]
[network marketing opportunity]
[marketing]
"network marketing"
"network marketing opportunity"
"marketing"
If you're not using phrase match "quotes" or exact match [brackets], you're in for a real treat...
Just implementing this will astound you with the traffic you've been missing!
Need more ideas for building on a budget?
CLICK HERE
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