Graphic Design Melbourne

Graphic design is about communicating your company brand and its brand identity to your clients. An effective brand identity design conveys your brand message to clients, being an important part of successful marketing, branding and customer loyalty.

What is the first thing that comes to mind when you consider your company? If you are not 'so sure', then your image is in crisis.

Why is so much importance placed on brand identity and brand awareness? This is because awareness of your brand increases its recognition.
The right brand identity should be able to describe your product's individuality and make it distinct from your competition. How often have you purchased a product without knowing about the company you are buying from?

As a consumer yourself, how much emphasis do you place on knowing the brand whose products you are buying?

The next important step is to successfully communicate that distinctive benefit to the people that have a need for it (your target market).

Communicating your brand needs to happen in a manner that is easily to remember and clearly understandable. Can you think of a brand that is unique? What makes that brand unique?

One way to establish this uniqueness is to ask yourself, what do I offer to my clients that makes me stand out? Is it my product? Is it my product's personality? The design of my corporate identity? The quality? Customer service?

The value that customers perceive is what creates recognition and loyalty and thus choosing your product or service over others. What is the perceived value of a BMW? How do you feel driving a BMW? What benefits do you get from driving a BMW?

Effective perceived value means that consumers will choose you over competition even if it is more affordable. That is the beauty of brand awareness and loyalty. Most businesses and products have 'that special something' that makes them unique. The difficult task is discovering that uniqueness and finding a way to communicate this distinction to the right audience

Does your logo allow your business and brand to be immediately recognized?

Does your logo represent the true character and personality of your business?

Does your logo encourage a feeling of trustworthiness, familiarity and dependability?

Do you even have a logo?

Many businesses instead of employing the services of a professional designer choose to design their own logo because they do not realize the value and the function of a brand logo.
At the same time they do not realize that whilst they are saving some money on logo design, they are actually damaging their business and brand.

In essence, a logo is visually captures and represents the personality, attitudes and values of your brand. For this to be done successfully, you as a business owner need to provide the graphic designer with as much information as possible. Zen Creative Marketing has developed a comprehensive Brand Audit to ensure that clients get the right image. As such, Zen Creative Marketing can design a logo that not only reflects your brand personality but also is imprinted in the consumer's mind- now this is success.

Simple graphic design tricks can make a big difference in the outcome of the design. Did you know that a text type or font that is too funky and quirky means that there is a lot to follow and the overall design can be very tiring on eyes. While obtaining an eye-catching design is every designer's objective, knowing at what point is too much is very important to know.

Also learn the little tricks of the trade that can make or break a design. Click on graphic design to learn more tricks and tips.

So, you want to design a business card ey? But, need inspiration...? How brave are you..? How crazy, awesome, funky, out of this world, amazing, astonishing, creative can business card designs be?

Below are a few examples of some absolutely awesome business card designs that I got of Flickr. I hope you enjoy these. Be warned: not for the fainthearted, traditional minded people.

If you've got some crazy business card designs to add to this list, let me know!

It's got wax, it's got seal. The user is engaged as the seal has to be removed to view the actual card. Very clever. Not for the lazy person. Oh oh I really wouldn't want to break the seal...maybe if I ask for two??,p>


Love the dog tags. Clever!

I hate the person that designed this! LOL. This is so coooool.

Genius. Clever. Funny. Functional. Did i say genius?

Who wants some yarn?

Now all we need is another very clever person to design a wallet for this card. =)

Love at first sight.

BIG- metaphorically & literally.

In my next life, I'd like to be this card. But, what is it for?

Hope you enjoyed these. There's more to come if you do.
[After all of this...I feel pretty talent-less...]

More inspirational business card designs that I hope will inspire you or at least bring a smile to your face. The designs below are definitely genious, some a crazy and weird and there are some that most of us wouldn't dare choose.

Enjoy.

[Source: Flickr]

Graphic Design Melbourne

1. Increase your customer base

 Increasing the number of customers is one step to consider when attempting to increase and grow your business. I would certainly do this before I start thinking about introducing new products.

You can either get new clients with the current product mix or offer or you can try to reach clients in the existing markets or encourage repeat purchase by slightly
modifying your offer. As you already know, it is easier to keep current clients than obtain new ones.

 I say, this depends on your business, product and situation. May well be, that it is easier for you to try and get new clients on board.

When it comes to growth strategies there are general rules and options but I think that selecting the right strategy quite often it depends on the company and situation.

So, how do you find out what you need to do?

 Ask the following questions:

1. Which clients have a need for your product?


2.  What requirements, needs and wants does your product satisfy and meet?
   


3. Does you products meets the needs that you are already aware of in a way that offers added value to the clients?
   


4. How important is satisfying that
   particular needs to them?
   


5. How much are clients prepared to spend to satisfy that need?
   


6. How many clients with this need are there that you haven't introduced yourself too?


7.  How do you reach them? Once you work out your target audience you may be able to find the right and effective way to reach those clients.
   
   

To thoroughly understand the market, the benefit associated with your product and the clients you need to do market research. But if you are not able to do so, asking yourself these questions will make decision making more effective than not asking at all.

Graphic Design Melbourne

I have created a small set of 'nature' photoshop brushes free to download and use for both commercial and private purposes. Just do not use these for any socially and morally unacceptable purposes =)

Just click on the link below to download.
If you could let me know where and how you have used these brushes would be awesome.

Enjoy. Graphic Design Melbourne

DOWNLOAD HERE: graphic design melbourne- free photobrushes set

I have listed more unusual and rather crazy business card designs that are a great source of inspiration. These designs are absolutely genius. I got these cards from [Flickr.]

Enjoy.

Greetings Graphic Design Melbourne

More [inspirational business cards, clever graphic design, inspirational business cards, best business card, best of business card design].

I can see that more and more of you are searching for unique and crazy business card designs hoping to find just the right design to inspire you. So here are a few more funky business card designs that I got from an amazing collection on [Flickr].



























Graphic Design Melbourne-Web Design Company Melbourne -Business Logo Design-Internet Marketing Company Melbourne-Branding Consulting Melbourne -

Hi,

Just a quick update that my new website is up and running. It is still in the "Oh dear why isn't this working?!?" stage, but I think it is not tooooooooo bad. So please do check it & remember...POSITIVE feedback is welcome :)

Here is a screenshot:



Graphic Design Melbourne

Also, the new website for the Rotary Club of Box Hill is uploading as I write this. The new design was actually live 2 days ago, but I had to change a thing here and there and there...so I am just uploading everything...and as per Murphy's Law it is sooooooooooo slow. Anywho, here is a bit about this design:

The Rotary Club wanted a website that is young and fresh in order to attract younger members. There is a sterotype about Rotary Clubs- old retired businessmen- which is certainly not reflecting current Rotary World. So, I thought to give them a really fresh and exciting..and..uplifting design. I was hoping that the club members would be open to this drastic change to their online image. So far so good :)

PS: I did not charge the rotary club for this design nor do I charge for any changes and updates. It is my gift to them. Yes, I am wonderful :)

So, do check it out please and any...POSITIVE...feedback is most welcome. :)

Rotary Club of Box Hill

Whether you are a business owner or a web designer there are certain parts of a website design that needs to be optimised. An impressive website design is great; but it is not the only thing that needs to be looked at.

If you are a web designer you need to know some of these points when designing a website. If you are a business owners that has a website or is about to have one designed, you too need to be aware of the followings hints on how to maximise the benefits of your website.

1. What is your business selling? Do first-time visitors immediately know what your business is selling and offering? Or will I get confused about the marketing messages you are trying to communicate across? I understand that sometimes businesses feel they might be missing out if they do not mention all the great services that offer on their home page. NO! Mention your best offer; mention something that sets you apart. Once you have obtain the interest of prospects they should be willing to further explore your website and find out about what other services your business offers.


2. Ask yourself what the goal of your website is and then work the design and content based on that goal. Make sure there is just enough information on the website: enough to entice and not too much to be an information overload. You need to present yourself as the authority in your field and industry. But do not give out all the information there is about your service on your website because you might make potential clients feel that you do not want to be contacted.
   Give potential to be contacted and asked more questions.


3. Show who you are: one of the things I recommend to most of my clients is to put a face on the website. As scary as some individual think this may be, you need to get over it. Having a picture of yourself and your staff makes you seem approachable and trustworthy.
   Think about it: if you were a client and you saw a picture of the person whose website you are visiting wouldn't you feel more inclined to trust this person.
   What bad can this person do?
   They have their picture on their website!


4. Make sure your staff know what is on your website.
   It sounds bad if I call you up and say "oh you know that picture on your such and such page can you tell me what product is" and you think "we have a gallery on our website. What picture is he talking about"?


5. Who is your target audience: are you speaking to them in a language they can understand and in a language that appeals to them and triggers an emotion or response (I know a lot of and and and and...)


6. Get your customers involved: do a quick online poll or survey, there are many free ones, and ask your customers what they think of your website and what they think should be done to improve it. Do not be afraid of negative feedback; it is good for you!


7. Professional design: does your website look cheap? Amateurish? Doesn't represent your brand image? I keep saying this to people: people are mean! They judge based on what they see! Imagine your main target are sophisticated high-end clients and the first time they come across your business is through your website that doesn't look sophisticated enough for their taste! People buy a Mercedes for a good reason they feel good in it, driving it, owning it. Need help in this department, then contact moi: Web Design Melbourne

Remember: a website is a great and inexpensive way to promote your business and grow your brand! Do not take this opportunity for granted. Do not make the mistake of seeing your website as a small part of your business.

This is it for now.

Cheers from Graphic Design Melbourne | Web Design Melbourne