Male spa-goers are on the rise. According to the International Spa Association, men now make up 29 percent of all spa goers. Day spas report that their male clientele has grown and this doesn't just include corporate-climbing, white-collar executives. And they're not just booking a basic sports massage or manicure. Men are reserving their spot in the line of indulgement for seaweed body wraps and cocoa body rubdowns.

But with so many services and spas to choose from, it's important to find a spa that caters to the male client. Surroundings are important, as many U.S. spas have taken the initiative to market themselves to the male population as "health retreats" in an effort to downplay the female-only stereotype of visiting a spa. Programs have been expanded to include activities especially geared to men, such as golf, hiking, and other outdoor sports.

Another factor that has enticed the male population to the spa is the realization that if their female counterparts use the spa for girl time, why not use the spa to enjoy some time with the boys as well. This, combined with the health benefits of the spa, have awakened men to the need for these types of services, which can help to improve male-specific skin conditions, as well as improve physical performance and reduce aches and pain.

When it comes to spas for men, look for treatments that have been designed specifically for a man. For instance, the Mountain Man Facial at the Equinox's spa in Manchester, Vermont, is specially designed for men, using products that will help calm irritation and soothe skin that has been exposed to harsh weather conditions. At the Equilibrium in Boston, male members at this fitness spa take part in the Men's Energy Facial which includes an mineral-essential deep cleansing, hydration masque, and relaxing upper chest massage. These two examples are just part of the movement for men who are realizing that caring for their skin help to keep their complexions looking younger. Healthy skin also assists in a smoother, more effective shave.

Massages for men are most often used at the spa for the purpose of recuperating from a variety of sports and activities or preparing for them. Massages help to heal sore muscles and stimulate circulation throughout the body. A variety of massages also help men to counter the stress within their body and improve the look and health of the skin.

Many men are also taking advantage of the manicure services at their local spa. And while many men realize that well-manicured hands are a sign of professionalism, they may be reticent to line up with the girls for a manicure. In an effort to show some sensitivity to men, some spas are providing their own space for this type of service. Designed with masculine overtones, many come equipped with television screens set to sports channels for their male clients' enjoyment and ease.

For most men, the demands of family, work, home, and more create challenging levels of stress. While women are more often likely to make appointments for themselves at the spa, it's most often the man of the house is doesn't take time for his own personal upkeep. A massage or facial is an ideal way to treat a special man to some rest and relaxation. If he looks better, he's going to feel better. And while a game of hoops with the guys or the weekly bowling league can be an effective stress-reliever, there's nothing like a deep-muscle massage or facial to assist men in taking care of their bodies at a cellular level. To help your man realize the benefits of the spa, consider a gift certificate at his birthday, Christmas, or just because.

In response to the growing numbers in male spa clients, a few male-only spas are popping up. For instance, at the Grooming Lounge in Washington, D.C., combines great product offerings with classic services such as haircuts, hot lather shaves, business manicures, and more - all provided in an undeniably masculine setting. In New York City, the Nickel Spa for Men is a 4,500-square-foot space dedicated to men's grooming and relaxation. The two-story spa has eight treatment rooms, manicure and pedicure stations, and a lounge area with plenty of reading materials.

Geologix Inc. manufactures spa, massage, skincare, and therapeutic pain relief products using a proprietary formula featuring 34 natural minerals contained in the ancient sea water from the famous Michigan Basin, 1400 feet beneath Mount Clemens, Michigan -- a concentration of minerals higher than that found in any known body of water in the world. The company's Mineral Essentials line focuses on spa, skin care, and massage products to moisturize and provide anti-aging protection for great skin, while their AcheAway Therapeutic Health Products provide an alternative pain relief solution for aches and pains associated with arthritis, muscle fatigue and a variety of other conditions. For more information, please visit www.acheaway.com or www.mineralessentials.com.