Be a Happy, Healthy, Purpose-Driven Marketer

Rick Warren's best-selling book "The Purpose-Drive Life" has always been one of my favorites of all times. The reading inspired me to believe in purpose-driven work, a.k.a. marketing for a marcom professional like myself.

Marketers are in transformation in the last few years, and the transformation is taking place more dramatically than I ever thought it would. To be successful in marketing today, one needs to be on top of technology, social media, data management, measurement and writing. I put writing on this list because all of the above disciplines require constant communication, idea sharing and content presentations.

Deciding what your purpose is first and foremost - what do you want to accomplish today, tomorrow and the day after tomorrow? Think long-term, plan ahead, watch and analyze trends, and discover something new every day.

I've said enough, let's jump right into purpose-driven marketing.