How Non-Technical Staff Build & Maintain Websites With A Web Content Management System

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How Can A Non-Technical Person Use A Web Content Management System?

When businesses begin to move towards a web content management system one of the main considerations is always "Will our non-technical personnel really be able to use this thing the way the glossy brochure says they will?" Have no fear; with the right web content management product they absolutely will be able to do so.

Previously we covered the four things that define an effective enterprise content management system (note: Enterprise Content Management System (ECM) and Web Content Management System (WCM) are used interchangeably here):

1. An effective ECM is easy to use
2. An effective ECM is feature rich
3. An effective ECM is fast to deploy
4. An effective ECM is affordable

To answer the question "How Can a Non-Technical Person Use a Web Content Management System?" we will focus on "easy to use" and "fast to deploy". But first we will address a concern of many web developers who discover that their organization is looking at an enterprise content management system. That concern is:

If Non-Technical Staff Can Build & Maintain Websites....

Will web designers and developers become obsolete?

While a WCM will make the job easier for both web designers and web developers, a web content management system won't replace the web team. One of our clients has a consulting firm which creates websites for automobile dealerships. This client needed to create over one hundred custom sites with flash, images and all the things that you want to see when you shop for a car. They came to us specifically because they wanted something that would be fast to deploy, cut down on overtime for their staff and still get the websites out to their client base in a timely manner.

Within a week of purchasing the product, they were designing and building the first few of many websites. Eventually, they were able to extend the platform with customizations that were based on client requests.

This illustrates just one way that a web content management system can be used to make the lives of web designers and developers much easier and productive.
Important!

Using PointDynamics CMS, non-technical users can build and maintain their own websites. One non-technical content manager created and maintains a site with over 100 pages!

PointDynamics CMS truly is easy to use and feature rich.

Visit www.PointDynamics.com to view a demo, request a live demo, or just to see the type of site that you can build with a web content management system.

Visit Our Blog To Learn More On How Non-Technical Staff Can Build & Maintain Websites!

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So how do "non-technical" staff actually build/maintain websites using a web content management system?

With a little training & an easy to use, feature rich WCM

Web Content Management, in an effective solution, separates web formatting
from content management which means that even the non-technical employee can build and maintain a web site. An easy to use and feature rich content management system includes:

1. Page templates - the ability to create standard templates that are subsequently used to create a web site.
2. Components - the true building blocks of any portal or web site. Components are pre-built modules (like calendars, surveys, forums, etc.) which are scalable, reusable, and can be configured easily to meet the needs of the content manager.
3. WYSIWYG Editors for both HTML and XML content let the content manager enter plain text which can be formatted as simply as a word document. The content manager can also insert images, video, flash and any of the aforementioned components.
4. Ability to keep up with current and future web standards - meaning that
the product is updated often enough to stay abreast of an ever-changing
social web environment.
5. Workflow - for pages, components, and content elements; workflow allows content to be reviewed and approved before being published.
6. Document Management for content elements - including versioning and
access management (security).

So the non-technical person simply has to learn how to create page templates (or the IT department can create them in advance, promoting uniformity across the enterprise), click a button to create new pages from the templates, and use an editor that is very similar to Word.

Click here to learn more about how one US based Fortune 500 company was able to turn their intranet over to their content managers and how one content manager created a 100 page feature-rich website with no IT involvement.

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PointDynamics

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