How To Go Public
The ability to trade in the public marketplace is something highly sought after by many business owners because it furnishes their companies with economically favorable privileges offered exclusively to public companies, but not to private business.
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Advantages Of Trading In The Public Marketplace
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- Ability to generate a considerable amount of funding in the form of capital through the exchange of securities.
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- Company shares can be distributed as payment to employees, also known as stock options.
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- Gained prestige and respect in the business world, which is viewed as a safer play by investors.
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- Advertising in mass media becomes readily available and companies can issue monthly press releases for both shareholders and potential investors.
There are a number of available methods when choosing to take a company public, each with its pros and cons.
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Direct Registration
A majority of small business owners elect to go public with an approach called a "Direct Registration also known as a "Self Registration," where they go through the SEC's review process without the need of a third party, such as a corporate shell structure that may have negative baggage. They also do not need to subscribe to a pricey underwriting firm which costs upwards of a million dollars.
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What Is A Reverse Merger
A reverse merger is when a private company buys up most of the outstanding shares in a public company that has quit actively engaging in business. The private company can then gain control by seating a new board of directors that can decide to rename the company and give it a new direction. This option can be considered the lesser alternative because the shell company can come with a negative history and affect standing with the SEC and act as an impediment to successful funding.
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Raising Capital - A Time Consuming Process
An Initial Public Offering is when a business wishes to go public and simultaneously raise capital. This process can be very time consuming for the upper management and the required services of an underwriting firm can be a costly proposition precluding many small businesses to even consider this option.
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