How to Make Money with an Autoresponder
Email Marketing is where it's at. Once you have a large email subscriber list, make money in your sleep!
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How to Make Money with an Autoresponder
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The word Opt-In means that all of the emails that you collect have been added to your list by choice.
This differs from SPAM email because the owners of the email addresses are giving you consent to send them information on your product. SPAM email marketing is unethical while Opt-In email marketing is ethical as your subscribers have given you permission to send them email.
The steps to making money with an autoresponder are:
1. Get an Auto Responder Service.
2. Set it up for your site.
3. Create your email series.
4. Create an opt in form.
5. Market to your audience to have them join.
PS-When using email to market, make sure your emails are informational, and not too "pushy." Remember, you are an advocate, and don't want to lose your credibility and trust.
Sign up for an autoresponder service
There are many out there, but for the ease of use and service, I recommend Aweber. You can sign up here at the link.
Step 2. Once you have signed up, you will be send infomation on how to log on to the control panel. Don't worry, it may look confusing, but we'll work through all of it.
Set up Responder to Accept Email Addresses
You need to enter the List name, description, company name, and website url, however logo url and divider HTML color can be left blank. In the Auto responder Admin Emails, you need to have at least one email address that will be associated with all mail that you sent out.
Create your Follow up Emails
Step 2. Select "Messages"
Step 3. You will then see a link that says "create Message 1" Click the link.
Step 4. When you click on the "Create Message 1" button you will be taken to the Message manager - Edit screen.
This is where you are going to add your follow message text. You will see 2 main boxes, one that says "Plain Text Message" and one that says "HTML Message". It is very important that you copy you sent out your message in both Plain Text and HTML as not all email servers allow HTML.
You will also see a box at the top that allows you to select a template for your message. You can customize the way your messages look by using the pre-built templates.
There is also a drop down box that allows you to "Merge Personalization Fields". This allows you to ad user information to the e-mail that you send. For instance, you may choose to insert the code: {!name}. This will add the name of the subscriber to the e-mail wherever this code is placed.
Step 5. When you are finished writing your follow up message, make sure that you add a link to your website, or perhaps even an affiliate link to the e-mail. You need to provide reference back to your site so that your visitors know where to go if they want to make a purchase. It also helps to add text links within the text of your message. This can drastically improve the click through ratio from your follow up message to your website. It is also a very good idea to have the box that reads "Click Tracking" checked as aweber can calculate how many times your links within your website have been clicked on.
Step 6. Click the "Save" button and you will be taken to a page that looks similar to the one on the right. Notice that there is a menu title that says "Spam?". If In this case, our spam reading is very low at 0.2, however if Aweber thinks that your message will be caught by SPAM filters, it will tell you. You can click on the 0.2 for an explanation on why your message is rated this way. You may need to follow the instructions and make changes to your message in order to lower your SPAM rating. If your spam score is below the 3.0 limit, your message will most likely get through to most of your subscribers.
There is one more menu title that you should be aware of. Clicking on the "Test" button will allow you to send yourself a test email so that you can see how it looks when it arrives as an email. We highly suggest testing your message immediately after saving it.
Create a Sign up Form
Step 2. With your list selected in the top "Select List" box, you need to click on the "Leads" tab, and then click "Web Form Generator".
Step 3. Upon clicking on the "Web Form Generator " tab, you will be taken to a screen that looks similar to the page on the right. In the middle of the screen you will see a link that says "Create new web form ". Click on this link.
Step 4. You will be taken to the "Web Form Generator - Edit" screen. This is where you are going to set up your form for people to enter their names and e-mail addresses.
At the top of the "Edit Web Form" section, you need to enter a name for your form. This name will only be seen by you, so use a name that makes sense to you. The second section is very important. You need to choose the TYPE of form you want to use. Use the form that best fits for your site.
In the "Headline" section you need to write something to entice your visitors to sign up to your list. Your headline needs to be relevant to what you are promoting on your site. If you were promoting a product that focuses on making money line, your headline may be: "Sign Up And We'll Tell You How To Make $500 / Day Working From Home".
A headline like this also needs to be similar to your follow up message. If you are going to tell people how to make $500 / day working form home, you may want to provide an explanation of Affiliate Marketing in your follow up message, then list a number of products that can help people get started.
Step 5. Once you have the heading sorted out, you need to specify what Input Fields you want to use. Place a check in the box next to the field you want to include. We recommend collecting your visitors names, and email addresses, and making both of those fields required to sign up to the mailing list.
Step 6. Save your web form and you will be taken to a screen similar to the one on the right. Click on the Highlighted button "Get HTML". Clicking on this button will bring up a window with the necessary code for your website. We want to focus on the "Javascript" version of the code that will look something like this:
You're only one step away from adding this form to your website!
Step 7. Open your landing page HTML code and paste the javascript from step 5 on your page.
You'll want to make sure that you add the code between the Tags on your page. Wherever you put the Javascript code is where the inline form will show up on your webpage.
Step 8. Now all you need to do is save your webpage file, and upload it to your server. You will now be able to start building your mailing list. To fully optimize your webpage to achieve the best results, you will need to test the web form in different locations on your page. You can also change this web form so that is a pop-up.
Now that you have learned the basics of how to create a mailing list, and add it to your page, you have the necessary info to play around with the setup of the page. Test inline forms, vs pop-ups to see which works better for your landing page.
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