How to Rake In Clients and Cash as a Personal Trainer

Believe You're Worth It
No one is going to pay you if you're not worthy to be paid. Furthermore, no one will believe that you're worth the money if you don't believe it. Confidence is strength. Believe in yourself and your abilities.


Don't Be Afraid To Charge
Caring about people is part of being a fitness instructor. Sometimes personal trainers care too much. There's no need to be scared to charge for your services. It's fine to say to a client that you can't come down on your price. If money is very tight for your clients you may want to suggest that they take some group fitness classes, which tend to cost less, until their financial situations are better. Don't think it's your job to lower your prices beyond what is reasonable and fair. Remember, you are worth what you charge.


Brand Yourself
Why is one brand better and worth way more than no-name generic products? People think that brand names are worth more because of the image that they portray. In many cases the generic products are just as good as the brand name products, but people don't believe that because generic products have no branding or image. Create a brand or name for yourself and market it like it's the best thing since sliced bread.


Find Your Niche
In order to properly brand yourself you will need to discover your area of specialty. Think about what arena of personal training that you enjoy the most. Is it losing weight? Is it weight lifting? Is it marathon training? Become the best at whatever you're doing.
People will pay more to see a neurologist for a consultation than they will pay a general practitioner for a consultation if they are dealing with neurological problems. They're simply going to pay more for highly specialized skills. If you're the one who knows how to give your clients what they need they're going to be happy to pay you well for it.


Be High Class
Celebrity personal trainers are able to charge a lot of money for their time because they don't train just anybody. They are selective with their clients. If you're focusing on body building, don't go and market to people who aren't into it. The reverse also applies. Work within your niche to gain the most notoriety. You want to be a master at something, not the jack of all trades.


Play The Part
Be skillful and confident. Look, dress, and act the part of an expert trainer.
No one wants to hire a slob that can barely put together a proper sentence. Act well educated and look like you are a professional. Your certificates hanging on your wall mean nothing, if your clients don't have confidence in you. You need to exude confidence and let your clients believe that you're the best trainer around.

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