How to Guarantee Failure Using Google AdWords

Here are some quick tips I've learned from my own trials and errors that will help you avoid common mistakes...

1. Be careful when you set your cost per click and daily budget for each ad. Don't allow yourself to spend more than you can afford to spend.

2. Don't bid on the main keyword for your product. There's way too much competition and you're guaranteed to pay high costs per click.

For instance, don't bid on "widget" if you're only selling blue widgets. Instead, bid on "blue widget" or even more specific phrases, such as "buy blue widget." This way you know the people who see your ad are looking for a blue widget, not a red or green one, and you'll have a better chance of selling to them.

3. Bid on longer key phrases that people search for instead of just the main keywords or phrases. These keywords have less searches for each one than the main keywords do, but they also cost less per click.

And if you use enough of these key phrases the total number of searches could exceed the number of searches for the main keywords. So you can potentially have more click-thrus and sales this way because the visitors are usually more targeted.

Do keyword research at http://freekeywords.wordtracker.com by typing in your main keyword. It will show you what phrases people have searched that include your keyword. Use this list to determine the long key phrases you want to bid
on.

4. Check your ads several times each day for their performance. If they aren't getting good click-thrus, tweak your ad copy and/or keywords. After all, there's no sense wasting money on advertising that doesn't pull in profits.

5. Don't worry about making a profit at first. I don't mean you shouldn't expect to get sales. What I mean is, if you spend $10 per day and make $10 per day, you're breaking even, so use the $10 you make each day to test your ads more.

Once you eliminate some of the common mistakes that cause advertisers to fail using Google AdWords your profits will increase and your advertising costs will decrease. And that's the way it should be.

...is like pulling teeth. It's sad when even the people answering the phones at AdWords support are "not allowed to comment on that."

Gee I wonder why? Could it be that they want you to waste your hard earned money trying to figure out their system?

They don't really give you much information on how to set up a good Google AdWords campaign, so you can only guess at it. Every time you try something new, Google is happy because you're spending money on testing.

Whether you're completely new to using Google AdWords or you've tried your hand at it (with or without success), you can learn some handy tips from Perry Marshall's "The Definitive Guide to Google AdWords."

Perry's guide is recognized by entrepreneurs around the world for being highly readable and jam-packed with tips and tricks for mastering this challenging Google medium. It's a great solution for those who are frustrated trying to understand the AdWords system.

Perry also offers an ecourse - 5 Days To Success With Google Adwords - which I found to be excellent advice for the price - free. :)