How To Start A Local Business Portal

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What is a Local Business Portal?

Portal sites (also known as online directories) are among the most popular websites on the internet. Practically anyone who has ever surfed the net has used a portal.

So what exactly is a portal? Basically, it is a website that contains a lot of features and useful content, and also has links to many other sites that are related by location, topic or industry. Examples of portals with wide appeal are Wikipedia, Google, YouTube, eBay and AOL.

A business portal usually focuses on businesses that are located within a specific town or district. There are also business portals that serve a particular niche market, and some of these cater to a defined geographic area as well.

In a big city or larger urban area, you might find online business directories dedicated to restaurants, to pet stores and related businesses, to companies that cater to young children and their parents, or to the local Spanish-speaking community, for instance.

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Why Should I Start A Local Business Portal? 

With the right business model, starting a local business portal can be a great way for you to make an impressive recurring income while helping local businesses to become more successful.

Communities all around the world are served by countless small companies and independent operators that need to market their products and services to the local population. The owners are, however, usually too focused on running their businesses to figure out how to promote them as well.

Meanwhile, consumers are relying more and more these days on the internet for information about local retailers, restaurants and other businesses. They also frequently search online for reviews of products they are thinking of buying, whether they intend to purchase online or in neighborhood stores.

This means that any business that wants to be found by their potential customers must be easy to locate online. By listing their websites on local portals, business owners gain instant visibility to a closely targeted audience - local consumers. Once visitors have found their way to a local business portal, they are likely to come back again whenever they want to know where to find products or services in their town or city.

Local search (for example "electrician in Peoria" or "dog training in Santa Barbara") is growing faster than general search activity, according to the major search engine operators. This trend is set to increase as more businesses get online and consumers become more used to being able to find them there.

Marketing experts say that local online directories (portals) will increase dramatically in number over the next few years, and will figure prominently in the development of the web. This presents a tremendous opportunity for entrepreneurs to get onboard and set up profitable local portals while the industry is still in its infancy.

Local Business Riches 

A low-cost blueprint for setting up a local business portal

There are a number of different ways to set up and structure your local business portal. Most of these involve purchasing complex portal software that will typically set you back $500-1000, and with some of these programs there are monthly maintenance fees to pay as well.

If you are looking for an easy, low-cost alternative, take a look at Local Business Riches. The Local Business Riches package consists of 10 step-by-step videos, plus a Video Guide and a Resource and Ideas Guide in pdf format. This downloadable package provides a detailed blueprint for a refreshingly simple way to set up a portal consisting of 3-7 page websites for each of the businessses listed.

This method is based on completely free software that you may well have used already. You don't have to be a technical genius to build a portal the Local Business Riches way, as long as you follow the directions in the videos and reports. Neither do you need to be a good writer to put together simple but professional-looking websites for your clients.

You will learn exactly how to approach business operators and offer them a cost-effective website and ongoing promotion package that they will have a hard time refusing. Local Business Riches also shows what you need to do to drive precision-targeted traffic (i.e. local consumers) to your portal and then on to the business sites. In addition, there are a multitude of practical pointers for things to consider when building and running a highly profitable local business portal.

Whether you are an online marketer or an offline business person, you should take a closer look at Local Business Riches if you are interested in owning a successful local business portal with very modest startup and running costs. Using this business model, you will be able to earn a great recurring income from all your satisfied clients, while also supporting your local economy.

Now Is A Good Time To Help Local Small Businesses Succeed 

Rising prices for gasoline, food and many other everyday purchases are leaving many consumers with less money to spend on non-esssential items and services. Besides, people are feeling uncertain about the future, and are simply being more careful with their money right now.

As a result, times are tough for many small businesses as well. They are competing for a shrinking pool of customer spending, and need to make smarter decisions about advertising and promotion. Local Business Riches shows how you can help businesses with this by setting up websites for them and then promoting them to the local community through your local business directory.

Every single business needs a website these days - in fact, they just cannot afford to be without one. The internet is rapidly becoming the go-to place for consumers who need to find information about local retailers and other businesses. At the same time, companies are shifting more of their advertising and promotion activity to the net. Any business that does not have a web presence that is easy for people to find is therefore going to be left behind.

Small business owners typically don't have the time or the skills they need to set up their own websites. Even if they pay someone thousands of dollars to design and build a website, many of them don't know how to promote it to their existing and potential customers. By providing a cost-effective online promotion method for small firms in your area, you will be creating value for your local business community as well as a handsome recurring income for yourself.

by eagle-eye

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