Upside Down Iceberg Marketing - Social Media Marketing

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Social Media Marketing... Upside Down Iceberg - Who are they?

This lens is about social media marketing from Upside Down Iceberg. Upside Down Iceberg helps businesses take their social media presence and upgrade it into the world of web 2.0.

Upside Down Iceberg uses a proven formula of finding interested parties using social media sites like Facebook, Twitter, MySpace, LinkedIn and such. They then help clients deliver quality content through other social media outlets like Squidoo, Ezine articles and Youtube, just to name a few.

Upside Down Iceberg then shows clients how to capture people's information to stay in frequent contact with interested parties. After establishing a high level of knowledge and trust, clients can then share their products or services to people who are now familiar with them.

Types of Social Media 

Here is a list of different types of social media available to people.
  • Article Sharing
  • Video Sharing
  • Facebook
  • Other Social Media Sites

What is Upside Down Iceberg 

Did you know that only 10% of an iceberg is visible above the water? That means that over 90% of the iceberg remains underwater, unexposed. That is how many businesses are positioned with Social Media, if they have a presence they are usually reaching less than 10% of their market! Let's face it, even if a business is really great at what they do, if no one can see it, it will very likely sink.

Upside Down Iceberg Video 

Upside Down Iceberg Social Media

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"Marketing is too important to be left to the marketing department. - David Packard"

Social Media Books Available 

There are some great books on Social Media available.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Amazon Price: $19.77 (as of 01/06/2010) Buy Now

Social Media Marketing: An Hour a Day

Amazon Price: $19.79 (as of 01/06/2010) Buy Now

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Amazon Price: $16.47 (as of 01/06/2010) Buy Now

Social Media Photos 

Gerry O'Brian - The Ranger of Conkers - Social Media for the Masses by philcampbell

Gerry O'Brian - The...

Gerry O'Brian - The Ranger of Conkers - Social Media for the Masses by philcampbell

Gerry O'Brian - The...

Gerry O'Brian - The Ranger of Conkers - Social Media for the Masses by philcampbell

Gerry O'Brian - The...

Design by Helge V. Keitel

Design

Design by Helge V. Keitel

Design

Sotkamo by Helge V. Keitel

Sotkamo

Sotkamo by Helge V. Keitel

Sotkamo

Sotkamo by Helge V. Keitel

Sotkamo

App Store by paulswansen

App Store

Future by Helge V. Keitel

Future

automatically generated by Flickr

My favorite lenses 

Upside Down Iceberg

These guys are the best I've ever used! I love them!

What's you favorite social media site? 

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Remember to:

Always update your Twitter account before you go to bed!

Social Media Links 

Facebook
Social Media Giant
MySpace
Another Great Social Media Site
You Tube
Watch yourself on a video

Which Social Media Site Do You Like Best? 

With all of the social media sites available, which one do you like best and why?

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About Eric Kurit 

Lensmaster ekurit has been a member since April 2 2009, has rated 39 lenses, favorited 4, and has created 21 lenses from scratch. Eric Kurit donates their royalties to Squidoo Charity Fund. This member's top-ranked page is "AFI's 100 Best Movie Quotes (of all time)". See all my lenses

My Bio

My name is Eric Kurit and I am a Marketing industry leader and trainer. My background is in insurance, marketing, comedy and magic.
Follow me on Twitter twitter.com/erickurit

Find out more at: www.erickurit.com
eric@erickurit.com

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Wikipedia's Definition 

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g., the va...

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My name is Eric Kurit and I am a Marketing industry leader and trainer. My background is in insurance, marketing, comedy and magic.
Follow me on Twitt... (more)

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