Work at Home Truths - 1st in a Series from the IM Crash Course
Update! I started out in IM wondering which comprehensive course I could invest in that would further my education and help increase my earnings.
Then I discovered that it's much better to have bite-sized chunks of information I can act on FAST and then move on to the next step.
So now that I've earned my stripes as a bona fide successful Internet marketer, I'm paying it forward by creating what I wished I'd had in the beginning - a full course on Internet Marketing, but in small, bite-sized affordable chunks!
The first of the series will be Work at Home Truths - and trust me, it isn't all glitter and fairytales.
It's a true accounting of entrepreneurial pursuits because there's nothing worse than a person quitting a secure job for this industry and then hating it.
Stay tuned - it's coming soon!
How Tiffany Dow Got Her Start in IM
When I first made the strategic move to morph into a full time information entrepreneur, I joined the Warrior Form and began absorbing lessons from others. My first WSO (Warrior Special Offer) - a 14 page Guide to Squidoo - sold hundreds of copies at $10 a pop.Now that I'm launching my own eBook Empire, my income from being an information entrepreneur is growing exponentially.
This is in part due to the fact that affiliates have begun selling my eBooks and enjoying the low refund rate my products command.
In this lens, we're going to look at the steps it takes to become an information entrepreneur in your own right. Whether you're a complete newbie or a seasoned veteran, this free crash course will help you stay on the right path to success!
When you've finished reading this lens:
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Creating Your Own Information Product
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UPDATE: After realizing we were both being hounded by people wanting us to create lenses for them based on our own success, Lewis and I decided to team up and launch http://www.buildmylens.com. That's right! A lens built for you while you sleep i...
The Rumors Are TRUE!
Lewis Smile and Tiffany Dow Unite to Build Your Squidoo Lens
"After realizing we were both being hounded by people wanting us to create lenses for them based on our own success, Lewis and I decided to team up and launch www.BuildMyLens.com.That's right! A lens built for you while you sleep in. Let us do all the hard work.
We're having a blast building lenses for people (you?), and we have built over 300 for customers so far!
Our creations can be seen at Every-Expert.com, so go check them out, see how well we work together, and if you want your own lens - get us to make you one!"
Message from Tiffany
Hi everyone!Thanks for visiting my Information Entrepreneur lens. I invite you to use the Contact Me button if you have questions, want to say hi, or need more insight about something.
I always like to hear from fellow Squidoo users - it what puts the "social" in "social networking!"
Tiff :)
Here's What I Built When I First Started in IM
As a former ghostwriter to gurus such as John Reese, Jimmy Brown, Janet Wilson, Rich Schefren, and more, I launched my career as an Information Entrepreneur by learning from the best.
What started off as a five-year ghostwriting gig launched on Elance evolved into a transition as competitor in the marketplace. My first eBook was a product for writers, which I later turned into a broad eBook for everyone.
My second eBook, the highly popular guide called Social Networking on Squidoo is personally endorsed by John Reese both on the site as a testimonial and in his November 2006 Reese Report. It shows you exactly how I managed to use Squidoo to drive traffic to my sites and brand my name on the 'net as an up-and-coming information entrepreneur, not a behind-the-scenes writer-for-hire. Here is what one affiliate to this Squidoo book earned over a 4-day period:
Along the way there were so many little things I learned. Stuff not found in eBooks teaching you to become an information entrepreneur, because it's the tiny details here and there - but it's also the secret ingredients to what makes the money machine work.
Want to Know How I Make Money on Squidoo?
Watch My Video from YouTube!
Make Money on Squidoo
Tiffany Dow of http://www.socialmarketing101.com shows you how to monetize your Squidoo lens using affiliate marketing strategies.
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The Art of Becoming an Information Entrepreneur
How to Sell Information for a Living
For every information product you launch, you'll need mini-products that complement your main eBook. Clients generally ask for at least three special bonus reports they give away with the information product. So if you hired me to write a Mail Order Bride Secrets eBooks, you might want bonus reports on Translation Tips and Gift Giving Strategies, for example.Information products aren't limited to eBooks. You can create a membership site where people pay for access to information. I've built entire libraries for clients with hundreds of articles. This is great for those of you who want to sell affiliate products because you can hyperlink each article and drive traffic to your affiliate link.
Other clients have created information products using DVDs or audio. I highly suggest that if you go this route, you hire professionals to help you create the product. These kinds of products generally sell for far more than an eBook, so people expect professional quality - not a homemade camcorder DVD with your two-year old screaming in the background.
Your First Step as an Internet Marketer...
Your first step in becoming an information entrepreneur is to find a subject you want to become an expert in. Of course, if you hire someone like me to create the products for you, then you don't really have to become an expert at it - I'll make you one. And the wonderful thing about Internet marketing is that you can always go by a pseudonym if you don't want your real name associated with the content.Go to Clickbank.com and see what's selling there. Go to Google and Overture and test keywords to see the expected traffic for each one. Write down your general subject matter - such as eBay, and then make a list of all of the niche ideas you can think of to create info products under that main topic - such as "How to Make a Fortune on eBay Using Dropshippers and Wholesale Distributors" or "Quick eBay Cash for Full-Time Moms." Anything targeted to a specific group or idea.
In part 2, which you'll find hyperlinked below, I cover the steps you need to take to create your information product from scratch. I also go into ways you can become an information entrepreneur using other people's products.
If you have any questions or comments, please don't hesitate to contact me directly.
Information Entrepreneur Product Creation Poll
How Do You Do It?
Using PLR as an Information Entrepreneur
The Power of Private Label Rights
Private Label Rights articles give you quick access to content that you can tweak a tad and use as your own.Tiffany Dow has a website selling 5 for $5 PLR Niche Article Packs at the PLR Mini Mart
PLR usually comes in the form of a batch of articles, but can also be an eBook or special report, which is sold to multiple buyers who can then alter them and release them with their own names on it.
If you buy PLR items, make sure you alter it slightly to make the search engines satisfied that you haven't duplicated any content.
Here's How to Alter PLR...
You can add an intro or conclusion, change up the keywords, or switch out a sentence or two - even rearrange the order of the article. Then slap your name on it, submit it to article directories, put it in your blog, or use it as web content and you'll see traffic being driven back to your site.PLR articles are a great deal for both you and the writer - and assuming you find someone capable of writing valuable content, you'll benefit greatly from their talent at a price you can afford.
On the PLR Mini Mart, you can request your topics and they'll be added to a list of ideas to work on for future batches.
Have You Added Social Networking to Your Marketing Agenda?
How MySpace and Other Free Social Sites Can Catapult Your Business Success
So I recently was hired to write a MySpace Marketing eBook and since I knew nada about the topic, assuming MySpace was for pimply-faced teens, I had to go undercover and immerse myself in the trenches.What I found out was that MySpace means big business. Since my two-week foray into the setting of a social network, I've been contacted by prospective customers of my soon-to-be-launched info product at A Writer's Guide to Internet Marketing and I've also been contacted by several prospective clients for writing purposes.
In addition, I found a long lost friend I hadn't seen since we were 18 years old! The benefits are enormous but so many people are sadly going about it the wrong way. MySpace is a SOCIAL network, so you have to set up a personal page and make friends there to network with.
If you're using the site to spam people, then you're missing out on a ton of sales. I recommend you buy some sort of MySpace marketing book and learn the ropes. I'm not finished with the one I'm writing or else I'd refer you to it, but when I'm finished, I'll update this lens with the link.
Wait! It's not over. Look below and click on Part 2 of this free course in the link list. Then follow along through part 3, etc. Oh, and be sure to rate the lenses as you go if you learn anything useful!
Think Web 2.0 Doesn't Affect You?
Google Slap Is Coming To Town
Fun, Christmas song about recent Google Adwords advertising challenges.
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Information Entrepreneur Links
Useful for Internet Marketing
- Tiffany Dow
- This is my home page - find out what I'm working on now and grab a free copy of The Multi-Layered Mindset of Web 2.0 Marketing
- Social Networking on Squidoo
- The unofficial guide to LensMaster success on Squidoo - a step-by-step system to rising in the Google SERPs using Squidoo.
- PLR Mini Mart
- Tiffany Dow's 5 for $5 PLR Mini Mart has various niche article packs and custom requests!
- Twitter Traffic
- A $10 report about how to use microblogging platform Twitter to funnel targeted traffic to your domain!
This lens is part 1 of a series. Here are parts 2, 3 and 4!
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Creating Your Own Information Product
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UPDATE: After realizing we were both being hounded by people wanting us to create lenses for them based on our own success, Lewis and I decided to team up and launch http://www.buildmylens.com. That's right! A lens built for you while you sleep i...
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Building a Minisite for Your Information Product
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Welcome to Part 3 of The Art of Becoming an Information Entrepreneur. When it comes to selling your eBooks online, you only need a 1-page minisite to do the job. Normally, I hate to give out my contacts for who I use to build my own sites, but I...
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Backend Product Strategies
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Part 4 of The Art of Becoming an Information Entrepreneur is about expanding your information empire. Once you have your first product created and you've launched your site to drive traffic to it, you'll want to focus your efforts on adding mor...
Want to see some of my other pages?
Here are my other lenses!

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Sign My Guestbook
Thanks for coming to see the mini-course. Feel free to sign a quick hello and take advantage of the traffic I get here every day - send some your way! Thanks, Tiff :)

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linhuck
Another brilliant lens Tiffany! Posted July 08, 2008 |
| FilipinaKisses
I gave you 5 stars! Posted June 29, 2008 |
| FilipinaKisses
Thanks for all the helpful infos. Im going to check out your PLR Minimart site... I will buy some :) Posted June 29, 2008 |
| anilg
Great lens with valuable tips. Know about best online money making programs here Posted June 09, 2008 |
| Tommynolla
Nice work Tiff. Great info. Posted June 02, 2008 |
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dkland
I am so enjoying your lenses. I can't devour it all quickly enough!! Thank you for sharing your wisdom with aspiring Squidooers! Posted May 25, 2008 |
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rms
Thanks for sharing what you know with the rest of us Squidsters. Posted May 25, 2008 |
Hi Tiff,
Thanks for the great free information. Keep feeding my thought process with new ideas.
www.tracfonetips.googlepages.com
Rick
Posted May 20, 2008
| kchiles
Tiffany, you are my inspiration and I am reading everything I can my hands on you that you have written to improve my lens! Thanks! Kristie Posted May 14, 2008 |
| ourgaylives
Hi Tiffany! Posted April 17, 2008 |
| scotty6
Hi Tiffany!! you have gave the fabulous informations of ebook from which we can gather vast knowledge. It will vey much helpful for marketing as well as bussiness. Like this i also get very good resource from software testing techniques which help me lot in softwares. Posted April 15, 2008 |
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Coluden
Fantastic lens you have here Tiffany. I had no choice but to give you a high five above. I am sure I can learn from you. Hoping you'll visit me soon. Posted April 10, 2008 |
| budsy
Very comprehensive lens. Thanks so much for the information on internet business. Posted April 01, 2008 |
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MissMoneyPenny
Very informative lens. I have read other marketing on the internet sites but this one is the best! Because of this lens I started my own at: www.squidoo.com/hawaiian-tribal-tattoos Posted March 31, 2008 |
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VicBils
Great stuff Tiffany. I've been stumbling upon things you've done all over the net and am very impressed with the quality of information you provide. Drop on over to my Home Business Tax Savings lens I've been working on and let me know what you think. Posted March 28, 2008 |
| lydiastath
Wow thanks for the info it really helps out alot! Posted March 25, 2008 |
| Pouliac
I bought your eBook "Social Networking on Squidoo" and I must say it help me "a lot" moving ahead with my Squidoo Writings. Posted March 21, 2008 |
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Storyteller
I didn't know you did work for Jimmy Brown. He has good material. I am enjoying your Social Networking on Squidoo ebook and will probably be back to your lenses again and again to learn from the best. Posted March 13, 2008 |
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RedMarketeer
Great lens. No wonder you have a lot of fans and that including me. I'm still learning how to improve my Top Paying Affiliate Program lens. Too many things to learn too little time. Posted March 05, 2008 |
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WebkinzMaster
I have just started out building a Virtual Realestate Empire with my new blog San Diego Teeth Whitening. Your Lens is a lot of help to me. Thank you. Posted February 17, 2008 |
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Mrs_C
Thanks Tiffany for all the easy to understand information about using Squidoo. I especially like the videos. Posted February 13, 2008 |
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LaurenC
Great lens Tiffany. I've read some of your ebooks and I'm now starting to go from freelancing into writing some ebooks of my own. I'm inspired! Natural Treatment For Cellulite Posted February 12, 2008 |
| jackieulmer
Hey Tiffany, Posted February 09, 2008 |
| DEMEmember
Great lens Tiffany. Thanks for all the useful information. Online Typing Jobs Posted February 09, 2008 |
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Kate_Online
I really enjoy your writing style. I bought your ebook "Social Networking on Squidoo" a few month back and just started reading it today. I also created my first lense today. Check it out http://www.squidoo.com/buildingpermit Posted February 02, 2008 |
| andreas1
Very interesting lens. I´m really eager to learn anything new about Affiliate Marketing and Marketing in general. So your lens comes in very handy. Thank you for that. Here is something I just discovered on Squidoo: www.squidoo.com/qassia Posted January 10, 2008 |
| GaryM1
Great lens, Tiff. It's terrific to get most of the information I'll ever need about Squidoo all in one place. Besides an exhaustive presentation your writing style makes it easier to understand. Thanks. Posted December 26, 2007 |
| ebenpaganaltitude
Great job on your lense. Quality info. Posted December 06, 2007 |
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Trudih
Great lense Tiffany! You offer up some excellent tips. Thanks for sharing such valuable information. Posted December 05, 2007 |
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tinnitus
A GREAT lens - now I know how I am going to change my lenses - Posted December 03, 2007 |
| Home-healthcare
Thanks, Tiff, for helping people the way social networking is supposed to work! Excellent resource list, loads of valuable yet free content, and really something for everyone aspiring to be an information entrepreneur. 5 stars! Caregiver Posted December 01, 2007 |
| BruceBair
Hey Tiff, Posted November 25, 2007 |
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Joe_B
Hi Tiff - I'm reading your ebook for the second time, in case I missed anything. Thank you for getting us newcomers started. You're an inspiration to us all! Posted November 15, 2007 |
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AttractionMarketingFormula
Very nice, to the point, just like your eBook! Thanks! Posted November 12, 2007 |
| SecurityEvangelist
Thanks for turning me on to Squidoooooo! Posted November 09, 2007 |
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Home-Business-Marketer
Thanks for the great lens, I bought your eBook and it's excellent. Posted November 06, 2007 |
| AndrewMilburn
Hi Tiffany, a great lens and full of great info you have tought me a lot on what I am doing wrong. Posted November 06, 2007 |
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SunnyDays
Tiff, you always provide quality content. I always learn something new that I can use in my own marketing business. Looking forward to your next great product. Posted November 02, 2007 |
| widgetsblog
Hey Tiff, great job on the lens you created at http://www.squidoo.com/unclaimed_money/ Posted October 30, 2007 |
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Aika
nice lens and informative resource. Thanks Tiff. Posted October 16, 2007 |
| sds357
Lots of great info. I hope to make use of it on my future projects. discount laptops Posted October 14, 2007 |
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onpurpose
I love your squidoo! I found out about it from someone from the 30DC! Thanks for this great resource! Pat Posted October 12, 2007 |
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MCStylin
Great lens, well put together and very helpful information here! 5 stars! Posted October 11, 2007 |
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Pierce_This_2
Great lens. 5 star. Thanks for sharing. How to measure a belly button ring size Posted October 07, 2007 |
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Lots of good information here. Thanks Posted October 02, 2007 |
| davidfeinstein
Tiff, I love this site and appreciate all that you are doing exposing great information for the average person who is looking to learn more about Squidoo and about marketing! You Rock! Posted September 29, 2007 |
| sonia_simone
Cool lens! Hope you'll come say howdy on one of mine. :) (You might dig http://www.squidoo.com/fast_cheap). Posted August 31, 2007 |
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Jacxon
Thanks for the great work you do with helping us newcomers get up to speed. Posted August 30, 2007 |
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fivetexans
I appreciate your ebook! I just set up my first lens and feel ready to launch into the whole social networking world... at least beyond blogging. Posted August 29, 2007 |
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oraclenet
Hi Tiff Posted August 28, 2007 |
(by 150 people)



