The Internet Marketing Resources Portal @ Cumbrowski.com

Cumbrowski.com Resources Portal Links 

The main sections/online marketing subjects of the web site

Internet Marketing

Section home page to the broad subject of Internet Marketing. Use the 1-click access keyword links to jump directly to the pages about a specific sub-topic that interests you.

Affiliate Marketing

Splash page or home page of the section designaded to the broad topic of affiliate marketing (performance marketing where commission is only paid to affiliate partners who produce actual results that are wanted, such as a sale or the acquisition of a lead)

Search Engine Optimization

Short SEO, the section home page about the topics that cover the hows and whys of getting your professional web site ranking high; and first of course indexed by crawler based search engines and their organic search results pages (SERPS)

Search Engine Marketing (PPC)

The splash or intro and home page to the topics related to paid search or PPC advertising on bidding based services such as Google AdWords or Yahoo! Search Marketing.

Internet Marketing Industry Events Calendar

Dates and details about the trade shows, expositions or other important events that are relevant to professional Internet Marketers. Access it via the web, subscribe via Google Calendar, RSS, iCAL or Email.

Keyword Research Tools and Learning Resources

Keyword research is the bread and butter for both Paid Search Advertising (PPC) and also Search Engine Optimization (SEO). Know what tools are out there, ranging from basic tools that are free to expensive and powerful commercial tools for big budget advertisers.

Competitive Intelligence Resources

Know your enemy or in business your competitor, his weaknesses and also his strengths. Find out what he is doing right and emulate or replicate what works and avoid makeing the same mistakes as he did or is currently doing and wastes your available advertising budget.

Web Analytics

You don't know what did happen, if you do not measure and track key events that occur on your web site. You cannot make educated and facts based guesses or predictions about possible effects (positive nor negative) of changes to your site on your business' bottom-line. If you don't track, then making changes is pointless to begin with. Asking a fortune teller who "reads" the life-lines of your hand would probably have a higher chance of success, even though you don't know for sure, because you don't measure it. ... etc. etc.

Email Marketing

Having a list of email addresses of people who gave you the explicit permission to alert them about products or services that you or a partner of yours has to ovver is worth multiple anonymous visitors to your site that came across it by accident. You might or might not have to offer anything that they could want and seek. They might even completely ignore your offers Users that gove their email address to you with the permission to alert them about stuff related to your site are more likely to pay attention to what you have to offer.. and the best thing is that you can repeat this over and over again, making one-time customers to loyal customers with multiple orders created over time. Find tools and services that help you with the hosting, management, maintenance, cleanig, verification, and creation of such lists or the creation, testing and trecking of such mailers

Domaining

Domain name research, registration, management, parking, monetization, trading and much more. Resources for serious Domainers or marketers who want to become serious about this. Domain names are the real-estate of the Internet. You need tools and services to make your research and keep on top of the real-estate that you already own.