Pursuing SEO
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Basic SEO
Basic SEO
Ask ten different people what Search Engine Optimization (SEO) is and you may receive ten different answers. For the purposes of this guide, SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the people that arrive at your site from the search engines.
Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration, and making adjustments to better present your page, you can improve your rank for a search term.
Search engines use programs called "spiders" or "crawlers" that visit the pages of your Web site and index the information on those pages. This includes the content that your visitors see when viewing your page and some of code used to build your page.
Taking search engine optimization into consideration before you build your site is the best approach. Fortunately, search engine optimization can also be performed after a site is built, but it will require making changes to your site.
Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration, and making adjustments to better present your page, you can improve your rank for a search term.
Search engines use programs called "spiders" or "crawlers" that visit the pages of your Web site and index the information on those pages. This includes the content that your visitors see when viewing your page and some of code used to build your page.
Taking search engine optimization into consideration before you build your site is the best approach. Fortunately, search engine optimization can also be performed after a site is built, but it will require making changes to your site.
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SEO Tips for Google®
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site.
Let's start from the top:
META Tags- Sorry, but Google doesn't read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.
URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.
TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.
Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site's description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.
Header Tags- Header tag <>should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.
ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.
Links- Any links you have on your site should have key terms in them. Never use "Click Here" or other unrelated words when creating links.
Bonus tip: When exchanging text links, use key phrases as the actual links. This will certainly help you out.
Let's start from the top:
META Tags- Sorry, but Google doesn't read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.
URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.
TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.
Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site's description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.
Header Tags- Header tag <>should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.
ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.
Links- Any links you have on your site should have key terms in them. Never use "Click Here" or other unrelated words when creating links.
Bonus tip: When exchanging text links, use key phrases as the actual links. This will certainly help you out.
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