John Held Jr.

John Held Jr. was born in Salt Lake City and
was a son of Annie (Evans) and John Held.

His father was born in Geneva, Switzerland
and was adopted by Mormon educator John R.
Park who brought him to Salt Lake City.

His maternal grandfather, James Evans, was an
English convert to Mormonism.

He always claimed that his only art training came
from his father and sculptor Mahonri M. Young, a
grandson of Brigham Young.

Held illustrated many covers for Life prior to its 1936 purchase by Henry Luce. In addition to his archetypical flapper illustrations, during the same time Held also did cartoons in a 19th century woodcut style, in a bit of satirical nostalgia. His woodcut cartoons and faux maps were frequently in The New Yorker, founded by his high school classmate Harold Ross, from 1925 to 1932. Held created the iconic "Wise Men Fish Here" motto sign for the Gotham Book Mart, which hung above its door for the life of the store.

His post-1930 works are not as well-known, but he was versatile enough to earn a living through the Great Depression and beyond. By 1952, the nostalgia market was dominated by 1920s designs, and Held's earlier works enjoyed a revival.
He died at 69 of throat cancer.

Don't ever set
yourself a stopping place,
because maybe that is
just the beginning.

~John Held, Jr.