Judging Web Sites - 11 Strikes and You Are Out!

11 Strikes and you are out!

Make sure this does not happen to you, you want to be with the winners, not the game over and you are out crew!

So be aware of these key points when planning your web site with your chosen designer.

1. Blink of an eye - that's all the time you have to capture their attention
2. Draw them in - give them a reason to stay and read on........
3. Feature something - you have a few seconds to say what it's all about
4. Don't make the site too busy - keep it clean and simple
5. Web site hotspots - main content at the top centre, above the fold.
6. Headline - this must sell, tease, prod the reader into action
7. Message - a good message with a specific call to action is required
8. Images - these attract the attention, draw the eye towards....... remember a picture is worth 1000 words
9. Content - you must sell with words, show your customer the benefits to them, do not tell them about you, you, you.
10. Partnership - use text to supplement the images and images to supplement the text
11. Update regularly - keep it fresh, test different things out, change content, pictures, offers,

Remember
* your website is great big visibility for new start up and small businesses
*successful websites are those that meet the visitor's needs quickly and easily
* solve your customers problems, make their lives easier