Juicy Ideas For Starting And Growing A Fitness Business

Set Up a Website

You need to show to your customers that your business has a web presence, it's simply expected in today's world. If you know how to create one yourself that's GREAT, but if not, here are some alternative ideas to save you money.

Do you know any kids or college students? Most kids nowadays know how to easily set up a basic website and would probably be willing to help you for 0 or less. Just make sure you proof their work before you give them the okay to go live with the site.

There are simple programs that help you construct a website such as homestead.com or buildyoursite.com. These programs basically hold your hand and help you get a website going. Personally I think Wordpress is the easiest and most profitable way to build a website.

Make sure your website has information on what services you offer, and is geared towards your target audience. It should contain your contact information, pricing options, and hours of availability.

Once your website is up and you're happy with it, submit it to the major search engines such as Yahoo! and Google. Include any cities or areas that you would like to cover, and use key words that correspond to how your target audience would search. For example, NYC weight loss, NYC personal training, NYC personal trainers, weight loss programs, exercise program Queens, boot camp Brooklyn, and so on.

Low Cost Marketing Tips

One way to get free advertising is to post your fitness business services on Craigslist. You should post at least weekly to keep your ads fresh. Make sure you include searchable keywords (as in examples above) so your ad can be more easily found by search engines.

There are places that will print business cards for you for very low costs, such as VistaPrint.com. You can upload a design that matches your new website, or you can choose from the many templates they have available. Post these everywhere - from grocery stores to the post office, and public park rest rooms to restaurants.

If there are large corporations in your area, talk to their HR department about offering a free demo class after work to their employees. Emphasize that the benefits of healthier employees will improve their employees' health, reducing use of personal time and health benefits due to illness (i.e. saving their company money!!). If you get a good response from the employees when you do the free demo, offer an ongoing class or private sessions, whatever the company is interested in.

Check your local newspapers regularly to find out if there are any health-related events or expos going on in your area. Even if you don't have money to rent a booth for the entire event, make sure you go and have your business cards ready - your target audience will be there, and you didn't even have to pay for the advertising!

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