Importance of Keyword Marketing Research
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Keyword Marketing Research: How To Find The Best Keywords
Any person who has ever tried to make money online would be able to tell you that competition can be fierce. There are millions of people trying to sell something to the same individuals that everyone else is targeting.
Even a person who has a completely unique product for sale may have a hard time getting any type of worthwhile traffic. This has made keyword marketing research an absolute necessity for any website owner or Internet marketer. A website owner who takes their time to do this research will be miles ahead of their competition.
What is keyword marketing research and why is it so important? Most people know that the best way to be found online is through a high ranking in the search engines.
The only problem with this is that most people don't know how to get their site ranked or what to rank for in the first place. For example, a person that sells a dog training video would want to make sure that people searching for dog training videos will find their site. This is only common sense.
The point of keyword marketing research is to find what phrase is searched most often and still has the least amount of competition. A site named dogtrainingvideos.com may sound good but may never be found if there are a billion competing pages.
Even a person who has a completely unique product for sale may have a hard time getting any type of worthwhile traffic. This has made keyword marketing research an absolute necessity for any website owner or Internet marketer. A website owner who takes their time to do this research will be miles ahead of their competition.
What is keyword marketing research and why is it so important? Most people know that the best way to be found online is through a high ranking in the search engines.
The only problem with this is that most people don't know how to get their site ranked or what to rank for in the first place. For example, a person that sells a dog training video would want to make sure that people searching for dog training videos will find their site. This is only common sense.
The point of keyword marketing research is to find what phrase is searched most often and still has the least amount of competition. A site named dogtrainingvideos.com may sound good but may never be found if there are a billion competing pages.
Google Keyword Research Tool
Free Keyword Generators To Help You Get Started
Keyword marketing research can be done with several free tools online. The Google Keyword Tool and Word Tracker Free Tool are just two of the ones that a person can use.
These tools will help a person to see which phrase they should be targeting. Looking to our previous example, a person may find that the phrase "stop my dog from barking" is searched thousands of times per month but only has one hundred competing pages.
Using this phrase in the website domain name or as text throughout the site will help it to be ranked higher for this term. Even if a person has videos on dog potty training and other subjects, this term will help their site to be found by relevant traffic.
These tools will help a person to see which phrase they should be targeting. Looking to our previous example, a person may find that the phrase "stop my dog from barking" is searched thousands of times per month but only has one hundred competing pages.
Using this phrase in the website domain name or as text throughout the site will help it to be ranked higher for this term. Even if a person has videos on dog potty training and other subjects, this term will help their site to be found by relevant traffic.
How To Use The Google Adwords Keyword Tool
Recognizing The High Search Volume, Low Competition Keywords
Start with the keyword or phrase you're going to focus your search on and type it in the box where it says to enter your keyword phrase.When you click on the "get keyword ideas" button, your data will appear below. You can click on the Global Monthly Search Volume to sort from high to low, or vice versa.
Unless you're working with a niche that is seasonal, just pay attention to the Global Monthly Search Volume. The advertiser competition column is going to help you determine just by looking at the green bar approximately how much competition there will be for your terms, but you won't know for sure what the ratio between search volume and competing sites really is until you open a new window and use Google itself to help you.
Go ahead and choose a keyword that looks like it has low competition, but a global search volume of at least 880 per month. Type it in the Google search in quotations. This will return sites that have the exact match of your keyword phrase.
The next step is to type your keyword into Google in quotation marks to find out how many competing sites there are. This will give you a good idea of how valuable your term is.
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Keyword research is one of the most important elements of building a strong foundation for your website or blog. Spending enough time with this part will ensure that your site will receive organic traffic from the search engines.
All website owners should recognize that keyword marketing research is essential for any style website. Having a website that is never found is like not having a website at all. The time that is spent doing proper keyword research will be well worth it in the long run.
If you're ready to outsource your keyword research tasks to me, I'll help you save money by freeing up your time to focus on other aspects of your business.
All website owners should recognize that keyword marketing research is essential for any style website. Having a website that is never found is like not having a website at all. The time that is spent doing proper keyword research will be well worth it in the long run.
If you're ready to outsource your keyword research tasks to me, I'll help you save money by freeing up your time to focus on other aspects of your business.
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TheresaMayhew
Aug 31, 2009 @ 5:25 pm | in reply to ArtByLinda | delete
- Hi Linda,
I guess that's why they call them "keywords", lol. They connect the reader to the webpage via the search engine. I'm honored to have you visit and leave a comment.
Theresa
http://keywordangel.com
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ArtByLinda Aug 28, 2009 @ 4:49 pm | delete
- This lens is very informative. Keywords are very important to have on any webpage to help bring those people to your page that are looking for the information your page provides. Keywords help promote a "win, win" situation between you and your audience! :)
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by TheresaMayhew
Theresa Mayhew is an entrepreneur and internet marketer. She enjoys gardening, reading, learning about alternative energy sources,cooking, home canning,... more »
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