First you need to know what Article Marketing is. Simply put, Article marketing is a form of advertising where people write short articles related to their particular subject or niche. These articles are then spotted for distribution and publication in the marketplace via article sites such as ezinearticles.com. These articles contains a bio box or about you box that include references and contact information for the author. These articles provide content that shows up in search engines and people read them and then are referred to the authors' site. These articles massively increase the credibility of the product and they have the power to turn a "penny site" into a "Benjamin site". they can also build an extremely targeted list that can be marketed to with relevant products later.
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1. Keyword and Keyword phrase (s)

Articles must have keywords and keyword phrases. Why do they need this and how do you center your articles around a set keyword or keyword phrase?

2. Keyword Density

This is a crucial part to article marketing. This is how you catch the search engines Attention. Hey look at me. Articles are well known for getting high rank for a wesite.

Keyword density is the number of times a keyword or keyword phrase is used on an article compared to the rest of the words in the article. How many words are in the article(total)? Now how many times is the keyword or keyword phrase used. If there are 100 words total, and the keyword word or keyword phrase is used 15 times you have an effective 15% density (which is the rate that some say is good I think it is a bit high) This is the Keyword Density.

Effectively articles must use keyword density that is not too high or too low. Over use of the word or phrase and you tend to lose the reader and engine along the way. It comes off as overeager. A low use of the word or phrase may be ignored completely by the search engines, but flow very well with the reader. This is Good but not great. Pay attention to Keyword Density.

3. Good Article Content

You can not just write some crazy sounding article with your keyword or keyword phrase inserted in random places. IT DOES NOT WORK LIKE THAT. How do you write good articles with good article content?

4. Linking

This is possibly the most important thing. When you write and article make sure you include a link to your site where you are able to. This is most commanly in the footer, about me, author bio, or resource box. Search Engines rely heavily on backlinks as a factor in your Search Engine posistion. By having this link in this section people will click there to see about information relevant to your article. This is given that your article has good article content.

1. You never know when an idea is gonna smack you right in the face. What can you do about this?

Keep a journal of sorts with you at all times.

2. Relax

Your mind will not perform the way it needs to in order for your creative indulgences to work. Learn to relax yourself.

3. Create a work space that is inspiring. You need to learn how to do this, as it is a fundamental need.

4. Let it flow when it's flowing do not try and stop this from happening. Pay attention to the settings and thoughts leading up to this thought. Learn your mood.

Set the Mood

5. Similar to #2, but you must learn to just let loose and trust yourself.

Be Free and Spontaneous go with the flow be YOU

There are 3 things that need to be done before you submit an article to directories.

What are these you ask?

1. Do not mistake the reason for writing an article.

2. Learn all the opportunities of Article Marketing.

3. Know what your readers are looking for? (Common Major Mistake)

1. Short paragraphs

2. Make sure you highlight things with bullet and number points.

3. How do you figure out where to break your article up?

4. Why do the readers want to read your article what grabs their attention?

5. Keeping your readers interested has everlasting effects. YES! from just 1 Article you can have a lifelong client.

6. Why do facts and figures work so well? Which facts and figures should be used?

Only real facts and figures. These should also flow with what your saying, do not shove it into their face. Like you can do this, more like you can do this too!

Providing a link to the rest of your information is the intent of a resource box, PERIOD! Resource boxes may contain all sorts of information, but the primary item to be included will be About the Author, Links to other informative page(s), descriptions of the informative page(s) (what they will contain)

If you hate writing Article there are other alternative, but you must learn all of the methods involved in Article Marketing.

Here is 1 Example:

Use free articles that can obtained in very much the same manner as you just learned about.

There are resources out there that are obvious, and there are ones that are not obvious, and there are some methods that have yet to be found!