A better resume' approach
This Squidoo lens is better than a standard resume'. The keywords and action words are mine. The site is designed to be comprehensive regarding my skills. I prefer to have people assess my skills - not software. So, here you go - letters of endorsement from REAL PEOPLE intersperced with modules demonstrating REAL VALUE to people and for people. Marketing is all about infrastructure building - strengthening people, places and things.
I have long believed the best way to create "buzz" is via third-party endorsement. There is a certain degree of credibility built into the third-party referral - whether you happen to be a doctor, dentist, attorney or someone who is engaged in promotion for a living. In fact, I believe what makes the Social Media Space on the Internet so rewarding are the third-party endorsements.
As the three circle image demonstrate, businesses are not connecting directly with their customers in the traditional way - using newspapers ads, radio and TV commercials - as much as they once did. Today, the speed of information transfer has been greatly enhanced by the Internet. In the social media space, this information has become somewhat personalized. Consequently, the preference today is to connect from your business to your target market by way of the social media space. And, that is why I have become a social media marketing guy.
Table of Contents
- Synergistic Business Marketing
- FLIP and sparkle
- Who is Lamar Morgan?
- Lamar Morgan's Infographic
- 1990's - uplifting special athletes
- 2006 - Marketing effort entices Fox News
- Gov. Schwarzenegger responds
- Gov. Schwarzenegger's commendation
- Stephen R. Elias
- Susanne LaFaver
- Jack Lair
- Eileen Brown
- To-do list board unites Ryze networkers
- 2010 - Social media comes to rural California
- 2010 - Foursquare super mayor status
- 9-13-2010 - Special induction
- Personalized job bank
- Jonathan Zhang
- Personalized referral system
- Newspaper columns
- Resource library
- Mike Fesler
- My social media infrastructure
- Learn "to sparkle"
- Mentoring job seekers
- Special revenue generator system
- Schedule a call
Synergistic Business Marketing
(What difference can a crowd mechanic make in the life of a small business?)
FLIP and sparkle
Who is Lamar Morgan?
(A Prezi presentation)
Lamar Morgan's Infographic
1990's - uplifting special athletes
Drawing attention to computer gaming
Back in the 1990's while working as an institutional fixed income administrator for Bear Stearns in Atlanta, I used my free time to become head of Amiga Atlanta, Inc. This was the only computer user group in Georgia to be honored with a proclamation by a sitting governor upon its 10th anniversary. I had the privilege of not only orchestrating the event with Gov. Zell Miller's office, bringing PBS's Stewart Chiefet and CNN's Susan Rook on board as as co-hosts, but writing the proclamation regarding the envent for inclusion in the state archives.
During my tenure as president I was asked by the Special Olympics-Georgia organization if the computer user group could possibly replace IBM at Emory University for the Georgia Special Olympics Summer Games. The Special Olympics needed an entertainment pavillion in its entertainment showcase area known as "Olympic Town." Incredibly my little computer user group rose to meet the challenge. The Special Olympics provided the tent, electrical power, tables and chairs. The computer user group provided the computers and people to play computer games with the special athletes.
It was initially thought this was to be a one-time request and that IBM would return the following year. However, as fate would have it, the crowd which showed up from across Georgia was so enthusiastic regarding the club's effort that it's annual participation was continually sought-after for four straight years. The club actually closed out each year's Olympic Town event with a huge raffle event at McDonough Field on the Emory University campus. Contributors to the raffle included Bank of America, Clear Channel Communications, Atlanta Braves, Horizon Computer Centers and Saturn Car Company, among others.
2006 - Marketing effort entices Fox News
Correspondent Adam Housley address "Middletown Days Festival"
I am most proud of my volunteer effort to assist high school students get community service credit town graduation by coordinating a successful marketing campaign for a high school that lacks a school newspaper. It took a letter-writing campaign by 30 high school students, a press kit from the Lake County Marketing Association, email and phone calls from Ryze Business Network members around the world. But, the effort worked. Fox News Correspondent Adam Housley came to Middletown, CA and address the parade crowd for the town's only annual western festival, Middletown Days. But, that is not all. He put the entire town on the news by getting the weather man to mention the town all day long on June 17, 2006. You can read more about the event by going to Middletown Days 2011.
Gov. Schwarzenegger responds
Wi-Fi as a helpful marketing tool
I wrote Governor Arnold Schwarzenegger that Wi-Fi in cooperation with Wi-Fi digital frames could be of tremendous benefit the the State of California in terms of publicity as they are remotely programmable. It is not a tool that in and of itself can solve California's budget crisis. However, it is a cost-effective resource many small businesses in California can use to cost-effectively spread their business message.
Gov. Schwarzenegger's commendation
Spring Fling Festival makes history in May of 2009
In October of 2008, I coordinated a marketing effort for the Hardesters Shopping Center's Grand Opening. The event was so successful that the following May in 2009, a spring fling festival was planned.
One day before the first-ever Spring Fling Festival, I received the PDF above from Marty Keller, Small Business Advocate for the State of California. Word had apparently reached Gov. Schwarzenegger about what was taking place in Hidden Valley Lake and he thought this idea of mutual collaboration and support for local area businesses was a good idea. Apparently, he too is an advocate of the "better together" mentality. He believes in a "mutual uplift."
I was looking forward to assistsing Govenor Schwarzenegger with the promotion of his Second Annual Small Business and Entreprenuership Conference. Unfortunately, a situation arose wherein I had to suddenly relocate to be with family in South Florida.
Stephen R. Elias
Backruptcy attorney, author, KPFZ radio talk show host
It's not every day that you meet an attorney who is prolific at writing books about filing for bankruptcy and also has an interest in community radio. But, Steve Elias is just such a person. He is actually interested in doing some I think is quite extraordinary for Lake County. He is interested in putting to FREE technologies to work to strengthen enhance the reach of community radio station KPFZ - not just to all of Lake County - but around the world. I am excited for him. I hope I can be of service to him in helping this effort become successful.
Public relations professor for Golden State University
It was both an honor and a privilege to have the opportunity in October of 2009 to spend time as a teaching assistant with Professor LaFaver's Cybercampus of students around the world. Anyone who thinks that the Internet has not had an impact on the world's educational system, need only spend some time on a cybercampus. While I text-chatted on the subject of Social Media, I could not help but be fascinated by the way in which students today use technological innovation. It really is amazing!
Owner, Hidden Valley Food Mart
Jack Lair is the convenience store owner who decided to do something extraordinary. He decided to become a FREE Wi-Fi hot spot. But, he did not stop there. He expanded his convenience store to include a dining area. He hired a chef to create extraordinary meals. He put a 42-inch HDTV in the dining area and allowed me to attach a 16-foot VGA cable to it. Now, wht the dining area set for Wi-Fi use and the HDTV connected to a laptop computer, what we have is a small dining area that doubles as a small conference facility. I actually held Lake County, CA's first "hands-on" Social Media Workshop Meetup in that dining area. Folks brought their laptops and learned how Social Media tools work in real-time.
Brown Enterprises of Kansas
One of the most amazing designers and SEO experts I have had the pleasure working with is Eileen Brown of Derby, Kansas. This woman can transform the effectiveness of a display ad simply by drawing a line. She not only has the mechanical know-how, but a unique understanding of the impact of colors and words. When this woman paints on the canvas of a website, the message is not only beautiful, but understood and appreciated. I am truly honored to be associated with such a remarkable talent.
To-do list board unites Ryze networkers
From Canada to California and beyond
Operating as CDMM-Synergistic Business Marketing in collaboration with Creative Concepts & Design Marketing Group, a special to-do-list board was created showcasing Ryze network members across the United States and Canada as well as local merchants in Lake County, CA. The purpose was to demonstrate the power and economy of mutually collaborative efforts to Chamber of Commerce members in Northern California. Why? Because even in a recessionary financial landscape, the "better together" idea still works.
2010 - Social media comes to rural California
With Meetup in Hidden Valley Lake, CA
This is an article I wrote following Lake County, CA's first "hands-on" Social Media Workshop Meetup at the personal request of the Lake County Record-Bee. I actually set up the FREE Wi-Fi hot spot at the Hidden Valley Food Mart, where this event took place. Owners of the Food Mart, Jack and Karen Lair, were so impressed with the increase in foot traffic offering FREE Wi-Fi has brought them, they are in the process of opening up a restaurant inside the Kelseyville Lumber store in Kelseyville and have it be a Wi-Fi hot spot similar to what has already been accomplished with the Hidden Valley Food Mart in Hidden Valley Lake.
2010 - Foursquare super mayor status
With marketing manager responsibilities
I have achieved Foursquare Super Mayor status. That means I have been able to hold down as many as 10 Mayorships at one time. As of January 2011, I have become the Foursquare Mayor of more than 80 different storefront/business venues. Those venues reside on opposite sides of the North American continent - in Northern California and Southern Florida. I have also officially become a Foursquare marketing manager for numerous venues. By being the marketing manager I am greatly empowered by Foursquare's crowd mechanics tools to deliver more customer traffic to a storefront venue.
Ting's Thai Kitchen in Hidden Valley Lake, CA is one of several venues I manage. Though my management, the restaurant has achieved considerable exposure through the local news media and social media - including Twitter, Facebook, Ryze, Merchantcircle, TeamCircle, San Francisco Examiner, Middletown News - in addition to the online and offline buzz created by Foursquare and Squidoo.
9-13-2010 - Special induction
On September 13, 2010, I was inducted into the World Positive Thinkers Club by Ken Bossone, president of the organization. This is the fastest-growing positive movement of movers-and-shakers in the world.
Personalized job bank
5C Group (Mainland China)
What a surprise it is to get an unexpected call from an old acquaintance who resides in Mainland China and works as a business attorney requesting PR assistance in the United States. This is a first for me.
Personalized referral system
For business success
- A - D
- A social media club in Coconut Creek
- Adding buzz
- Ad co-op
- B2B holiday gifting
- Creating buzz for business
- Clustering - business netweaving
- E - H
- Employment's catch-22
- Feedback survey for grant-writing seminar
- Foursquare clings
- Foursquare marketing
- Foursquare mayorships
- FREE Wi-Fi
- Gateway portal to Salem, Oregon
- Fundraising with t-shirts
- I - L
- Lake County, CA excitement
- Learn to tweet
- Life enhancing outreach
- M - P
- Marketing a small business
- Pokenize your business
- Q - T
- Resume' keywordese
- Small business steps (online)
- Sparkler answers
- Sparkler marketing toolbox
- Sparklers - creative marketing ideas>
- Squidoo assets
- Synergistic Business Marketing
- Techy tools and community outreach
- Thai food in Northern California
- The job campaign
- The power of mutual collaboration
- The social media revolution
- Tools to move Midddletown, CA forward
- U - W
- Wi-Fi your world
- Wi-Fi hot spots and digital photo frames
- Wi-Fi meals
- X - Z
C4 Worldwide venture capitalist
C4 WorldWide provides services Beyond Venture Management (BVM) and is at work in more than 55 countries providing banking solutions, secure investments and consulting solutions. It is indeed an honor and a privilege to be associated with Mike Fesler, an internationally-known venture capitalist for C4 Worldwide. I look forward to being able to do some work with him.
My social media infrastructure
Spreading the synergistic marketing message online
Learn "to sparkle"
Need more visibility? Click here.
Mentoring job seekers
Helping professionals in career transition have a better future
Even in a recessionary economy, there is a lot that can be done to help people in career transition have a better future. The biggest mistake most people make is NOT to have a networking plan and other people to help carry it out. Thinking outside-the-box helps.
While seeking employment myself, I registered with my state's employment website as an employer. I was amazed at how complex the posting a simple job offering had become. Posting to Craigslist is a snap compared to what my state requires. From my vantage point, the all this complexity serves the needs of my state's infrastructure moreso than it does employers or job seekers. I decided right then and there to bring "crowd mechanics" into my plan for a better future. Rather than hire people to work for me, I would offer to barter with them - my time in exchange for theirs. This would be a win/win arrangement for a better future through collaboration online and with help from the local library. Here are some of my mentorship principles:
Top 3 priorities for a better future:
1) Be organized.
2) Be accountable (to someone).
3) Be uplifting.
Top 10 "things" for a better future (This leaves "people" and "places" to be discovered.):
1) Email program
(Professional network for employers and people in career transition)
3) Jibber Jobber.com
(Career management database and infrastructure builder)
(NAISIC Code employer database)
(Multimedia online "prove it" showcase)
(Referral network database)
(Virtual business card tool with database)
(Social capital resource)
(Social capital resource)
(Social capital resource)
When people invest their time in other people with a mindset that demonstrates a "better together" attitude, amazing things can happen - even in a recessionary economy.
Special revenue generator system
Come Shop our Falling Price Auctions! Come See the Prices Drop, Drop, Drop! All Name Brands - Save BIG! Click here.
Schedule a call
With Lamar Morgan, click here