Laneve

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Sustainable Carpet Label - Laneve

Laneve is a mark of wool integrity based on ethical values and sustainability.

Laneve wool is independently verified as sustainably produced and traceable to source.

In addition to complying to Wools of New Zealand's stringent quality speficications, Laneve branded carpets and rugs are made by liscensed partners from 100% Laneve wool supplied through Wools of New Zealand's integrated supply chain.

 

To learn more go to Laneve site

Wools of New Zealand

Wools of New ZealandWools of New Zealand is a premium brand identifying products manufactured by licensed partners which meet stringent quality and New Zealand wool content criteria.

The Wools of New Zealand quality requirements include having a minimum 80% wool, at least 60% of which is from New Zealand and meeting key performance tests. Wools of New Zealand branded products undergo a series of tests to ensure they will perform in-situ. Key performance attributes tested include durability, apprearance retention and colour fastness.

New Zealand Wool

The world's premium carpet wool

New Zealand Wool FactoryNew Zealand's sheep have been carefully selected and bred to be perfect for New Zealand conditions and to maximise the wool qualities for your carpet.

New Zealand is the worlds largest exporter of carpet wool and is globally recognised for the excellent, consitent quality of wool that it produces.

The world's leading carpet manufactures choose to craft their product with New Zealand wool.

Wool on Flickr

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Why You Need Traceable New Zealand Wool!

http://www.woolsnz.co.uk/laneveWhy Consumers Need Traceable Wool

The Environment

Only by using products with transparent supply lines can we calculate the environmental impact of a carpet.
Laneve carpets are made using 100% renewable wool fibre that is biodegrade and processed via the world's most efficient manufacturers.

New Zealand is the ideal climate for growing wool, where the grass grows fast even in the winter allowing far more productive sheep than anywhere else in the world.
The scouring of wool in New Zealand is world class with all aspects of farm management and wool processing covered by an act of Parliament to ensure the natural environment is protected.

The large farms in New Zealand means Laneve wool makes its way to the scour in one truck.
Wool is shipped in compressed bales direct to manufacturers in highly efficient supply chains. Only three percent of a Laneve carpets carbon footprint is attributable to transport.

Laneve wool takes 1/8th of the energy to produce than Nylon fibre.

Social Responsibility

Laneve wools are grown by communities of farmers who sign up to strict rules regarding environmental, social and animal welfare practices.
All manufacturing partners are selected to ensure the best possible practice.
Laneve wool is all shorn from live happy sheep.

Quality

All Laneve products are manufactured under the Wools of New Zealand Quality Assurance programme.
Laneve wool is carefully specified to ensure it is the right wool for your carpet. Emphasis is placed on ensuring that wool is grown to be fit for purpose for the type of carpet in which it spends its long life.
Laneve wools are optimised to deliver efficient manufacturing and therefore highest possible value to the consumer and the environment.

Health
Laneve carpets are created from the highest quality 100% New Zealand and British wools. Wool has remarkable benefits for the health and safely of your family.
Wool is flame retardant, is great for Asthma sufferers as it traps dust particles from the breathing zone. Wool carpets are a soft cushion for falls and absorb noise.
A full list of benefits can be found at www.woolsnz.com

Colour and Style
Laneve partners are selected for their commitment to the total customer experience. An emphasis is placed on working with suppliers that are committed to delivering not only high quality but also excellence in design. Wools of New Zealand works in partnership with manufacturers to build products of remarkable beauty that are in tune with the very latest style directions.
Kiwi Farmer

 

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The Laneve Story

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purplesheep

I am the innovation manager at Wools of New Zealand.

You can follow my blog here.

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