The opening paragraphs to his promo material begin like this:

"If you're naturally skeptical like me, your gut instict is already telling you that this is where my big, flashy (obnoxious) red headline is supposed to be.

"You know, the one that's supposed to magically turn your brain into mush and allow my hypnotic ad-copy to take control of your motor skills and force you to order whatever it is I'm selling...

"Well -- sorry to disappoint -- I'm trying something different today. It's called 'not insulting your intelligence'."

He goes on to answer the question the question above, why most people will never succeed in online marketing:

"It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to 'start in a niche they know a lot about', or base their business around 'something they're passionate about'...

"As horrible as it may sound -- they've unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually -- failure. In fact, the myth of 'do what you love and the money will follow' has been responsible for more failure than likely any other influence -- perhaps even more so than laziness or a lack of perseverance.

"Because the simple truth of the matter is that the only way you're going to make real money on the net is if your business is based around two crucial things:

1) Large Demand 2) Buyers

"In other words -- you aren't going to get rich selling a $15 ebook about growing square watermelons -- even though that might be a great passion of yours. The demand just isn't there."

It's a simple and yet stark truth that we all can appreciate. So, how do you go about finding a niche where there is large demand and buyers? As an affiliate marketer, Chris answers this from an affiliate's standpoint very simply in his ebook.

Yet actually, if you really think about it, you already know the answer to this yourself: it's broadcast to you everyday in the television commercials that you watch, in the magazine ads that you read, and in the internet ads you see online every day. If those ads, which appear month after month, weren't selling products, you wouldn't be seeing them, now would you?

From the original review of Confessions of a Lazy Super-Affiliate I first read:

"It's one of the only true 'step by step, only a baboon could screw this up' kind of guides out there."

"It's one of the only things I've ever seen that actually lays out what's in the book on the sales page, vs. pages of retard sales pitching. If you don't like what you see on the sales page, don't bother buying Confessions ... because WYSIWYG for a change."

"It is absolutely, positively not something you've seen in 40 other books. As mentioned I pick up virtually everything that comes out in this market and this book is truly unique. It uses a common sense, 'workhorse' approach to dominating a given niche at whatever level suits you."

"The strategies are congruent. There are lots of guides out there that contain multiple strategies to make money - in fact the 'shotgun' approach to stuffing an ebook is pretty much standard these days. The difference here is that in Chris' book, each stage builds on the previous one. It's not a list of strategies for you to work down as you fail; rather, it's a list for taking the things that work to the next level so that your irreplaceable, invaluable time is not wasted pushing too hard down the wrong avenue."

"There is little if any hype of any kind; quite the opposite actually. Chris is very realistic about the time, effort and money that will be required of each level, and is very realistic about the potential for each."

1) Viral Marketing -- but in a way that you've probably never even thought of.

2) Basic, Easy SEO Linking Methods That Are Supposedly Dead -- There's a lot of people saying that reciprocal linking and even linking in general is "dead." They're lying, or they're parroting something inaccurate that they've heard.

3) Build Useful Resources Worth Linking To and "Talking" About -- In continuation, if those mini-sites really pull and if the market holds my interest and I can stand writing about it, then I proceed to roll out the "mother site".

4) Build a Better Product (Or An Accessory Product) and Attract Affiliates -- If you've done all the prior steps, you're now a major force in your market. It's time to step it up even further and make some serious cash by rolling out your own product, or series of related products that all cross-promote each other in some way.

5) Do It All Over Again -- Whether you do this in the same general niche or in a different one, just repeat these steps over and over again until you reach your ideal income target.

Although the author states at the beginning of his book that his course "is designed for intermediate-level marketers and webmasters" -- that is, people with a basic knowledge of market research, keyword research, copywriting, web design, and marketing terminology -- in truth almost any level of marketer can benefit from the information laid out in this ebook.

For those new to affiliate marketing and internet marketing in general, the author recommends reading the following free ebook to help get them up to speed. Of course, your reading shouldn't just stop there, but this is at least a first step at gaining an education and some insight into the realities of internet marketing.

Even though an inexperienced newbie may not be able to immediately utilize some of the strategies in the book, this does not preclude being aware of their importance and their later use once they have taught themselves how to get around in the internet marketing arena.

In addition to the wealth of information in the book, the book is peppered with additional links to resources (both free and "paid for" resources which the author has used himself). The additional free resources are worth reading for their insight into internet marketing. This is the real deal, folks!

And the "paid for" resources help bring home to the beginner the age-old business truth that in order to make money you have to be willing to spend some and outsource various elements of your project in order to keep it moving steadily forward to completion and monetization -- your payday!

Chris explains that the marketer should focus on accomplishing the things he can easily accomplish himself and to delegate the slow tedious tasks to paid outsourcers. That's the best way for the marketer to utilize his time and to bring the project to a timely completion. Not to mention a faster payday!

In all, reading the book is almost like getting to look over the shoulder of a successful marketer and watch him as he plies his craft. He shows you everything he does and lets you in on his special techniques and inside resource suppliers. It gives the reader a realistic picture of what it takes to become a successful Lazy Super-Affiliate who can build an easy, hands-off affiliate income that can pay you everyday!

Having and understanding these techniques and this knowledge will stand you in a good position for years to come in your internet marketing career. You'll be glad you made the investment!