Project Overview - Testing Ways To Improve Squidoo Lens Ranking
So, my semi-scientific solution was simple. I have created several Squidoo lenses and will check daily to see how they rank. In theory, they should raise differently depending on what promotion tactics I use. Now before you lecture me on the many, many other variables that I don't have much control over, I must admit that I realize that there is a lot left to chance and at the end of this little test, I may end up with no useful data, but I figured that I might as well at least give it a try. Each day, I will collect information about the lens rank for each page and present that information later. It seems that Squidoo only updates this information once per day, so that saves me from trying to decide how often to update it.
So, I have created the following pages (unless specified, these are all variations of the same basic page) (you can vote below on what order you think that the pages will finish in):
- Control1. I added a bit of content and left it.
- I tried to link to high ranking content. For example, the CafePress shop is a high volume shop, the books are top selling books.
- I will add this page to every group that I can. (i.e. the million links page, the everyone please add here page, etc). "Does the quality of the group matter?" you ask,. I don't know. This just goes for the more groups is better mentality.
- Lots and lots of links, but to a single module. In this case, CafePress.
- Lots and lots of links to fairly random modules. Is variety really the spice of life?
- I will visit it regularly. Does this help at all?
- I will visit it regularly and randomly select a link to follow
- I will try to add to this page regularly. Likely just more text on how the experiment is going.
- I will add guest comments to this page regularly, but no new content.
- I didn't even set it up properly. Heck, I'm not even going to bother publishing it. After the first night, I noticed that all the pages went up in ranking quite a bit even though I only set up the introduction. This is just another test control page.
- I will donate none of the profits from this page to charity. The rest of the pages all donate a percentage (but not all).
- I will donate all the profits to charity.
- I will try to add this page's address in comments on other pages on a regular basis (where appropriate).
- I will send emails to test accounts telling them about this wonderful page on a regular basis.
- I will add more tags appropriate to the content and really try to attract attention that way.
- I will set the page to 5 star rating.
- Control2. This is just a basic page
- There is a single module (CafePress), and that is it.
I have tried to create them and publish them all as close as possible. They also all contain the same content as much as possible (OK, so it is boring to read them all, but that is not the purpose).
Have a suspected winner or any guesses as to the outcome (other than me getting bored and stopping this silliness)? Feel free to add comments and/or suggestions!
The basic page contains:
- Text - basic explination
- Google blog - 5 SEO entries selected by Google
- Amazon - 5 SEO books selected by Amazon
- Del.icio.us bookmarks 5 - SEO
- CaféPress - 5 random products (yes I admit, from
my site justfunwear) - Flickr - 10 funny pictures
- YouTube - funny video
- Guest book
A quick note on clicking your "Adds by Google" for fun and profit.
By the way, a quick note on the idea of pounding on your adsense links to improve your cash flow
So, every time that you click an adsense ad, you only get a small percentage of the money from that click (so do I, and so do all the other lensmasters). The idea of Squidoo is more that if they put forth enough great content, some of the links will get clicked and everyone will benefit.
So, while I am not sure how it affects your lens rank (and am not testing it so that I don't upset people), clicking your own links should have a negligible affect on your lens pay.
For these tests, AdSense is off limits and no AdSense adds will be clicked by me. Of course since these pages are published, I am not entirely sure what other people will do and I am just hoping that they do not screw up the results to badly.
Just my little public service bit...Great Stuff on Amazon
An Overview of the results
While I have to admit that I got some results that I can never explain (for example one lens that I ignored did as well as the ones that I promoted, but only one...), the short answer is that what you really want is lots of traffic so that Squidoo thinks that people like you. Given the choice between a great looking site with no traffic and a junk site with traffic, Squidoo will pick the one with traffic. Now of course having a great lens will encourage people to keep coming back to your lens and tell others, but initially, I would have to say that tools like stumble will really help to get you noticed. Once you get noticed, hopefully your site is good enough to build momentum.
Day 1
Day 2
I set up test pages 1-10. I am starting to realize just how much time it is going to take just to set up all the pages!
24 hours after I created the first 10, they let me make more. I created the remaining pages and got everything basically set up.
I am going to leave them for a few days now and see what happens. I am curious about the fact that they are gaining status before they were even published.
Great Stuff on Amazon
Days 3 and 4
Day 5
Currently, all lenses are bunched closely. I had to create the lenses in 2 batches (you are only allowed to make 10 lenses per day), and each batch of 10 is still pretty much sequential with only 2 pages between the highest and lowest.
I did most of the regular tasks that some pages require, but was delayed in adding page 3 to groups since it seems to take a while after the page is published until you can start adding it.
Day 6 - and they're off!
Page number 18 is the page with only an intro and one module. I know that I published it yesterday because I remember getting the "are you seriously just publishing this little? Try adding some more stuff" message that Squidoo gives you if you are publishing a page with not a lot of content. Oh well, I published it again and we shall see.
The page spread is already pretty impressive with the published pages ranking anywhere from 107825 to 69985 (unpublished ranks at 327096).
By the way, a quick comment on the Squidoo spam filters. It seems a while back someone got the idea that if one Squidoo page is good, then a thousand is great! So, they went to town, and there are reports of people generating hundreds of copies of the exact same page. Needless to say, the Squidoo powers that be were less than impressed and have vowed to put a stop to the practice using a variety of methods including having real people verifying pages. It seems to be working. Well, you can see how my little test could get caught in a filter like that since for many of the pages I am trying to get them as close as possible so that content is actually not a factor... I know content is king, I want to know who the other players are.
Day 9 - the pack is seperating into groups
Test Rating
9 - 60835 (regular guest comments, which of course means visits too)
14 - 60876 (emails telling friends about it, also requiring regular visits)
7 - 60882 (regular visits and following a non-AdSense link)
6 - 60833 (regular visits)
3 - 60890 (added to lots of groups)
Poor performers
Pages 10 (unpublished), and 18 are ranking below 324000. The interesting thing is that page 18 was published, but since it only has one module, it does not seem to be included in Squidoo results (no green check).
The rest of the pages are all in the range 99917 to 99930.
Squidoo Blogs from Google
An interesting thing happend... Some pages were temporarily de-listed.
Anyways, the end result is that pages that no body loves can get have their listing status changed. I had always figured that once you published a lens that it would be in the listings and stay there. Apparently this is not the case.
Lens 18, which I published, but only had one crummy section has still never gotten the green dot for search results and ranks only slightly better than the page that I never published.
New squidoo bookmarks from Del.icio.us
Day 23 results
Well so far, it has been interesting. The short answer at this point is that what you really need is people interested in going to your site. Squidoo is really impressed if other people think that your site is worth visiting.Basically, there are several categories of pages:
- Regular traffic (caused by worth while content) is king. The more people visit your pages, the more Squidoo is impressed. No big surprise.
- pages that you are actively promoting by sending emails or keeping the content up to date seem to get points for you trying.
- most pages did poorly without some promotion and it was interesting just how close together they stayed.
- As for the question of do you get better rankings is you donate more to charity, while it is not supported by these tests, it is probably just good karma, and keep in mind that Squidoo has always been keen on this. They could change the algorithms if they feel the need. Also, keep in mind that this result may have been affected by the fact that no one ever viewed them in the first place.
Here is the current rankings:
Page rank
19 14236 - This page. I did everything that I could think of.
7 49598 - followed links
3 50071 - added to every group that I could
6 75975 - viewed regularly
9 90156 - lots of user comments
14 90156 - sent emails to people
1 90189 - I can not explain this one...
8 93346 - updated the content regularly
16 145746
17 146745
15 146747
13 146749
12 146750
11 146753
5 146756
4 146757
2 146763
18 345472
10 349057
Please keep in mind that this is a pretty simple set of tests...
New Text List Voting (Plexo)
The page explaining the tests
This is the page that you are currently reading.1 point
Add your own lens rating related links and vote for your favorites
Got links of interest about Squidoo lens ranking? Feel free to add them.
Free Microsoft Points
Want free Microsoft points or play xbox live to sp more...1 point
Lens Rank and Traffic on Squidoo
Now that I have learned how to improve on the aest more...1 point
Baby & Kids' Freebies ~ Free Baby Stuff
As of July 16, 2008 my lens is ranked #89. It too more...0 points
Tips on How to Get Your Lens Noticed with More Traffic
Here are some tips on what I did:* Be sure to have more...0 points
Premium Wordpress Themes
premiumthemes.net provides Premium Wordpress Theme more...0 points
Feel free to leave feedback!
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- sandyspider sandyspider Nov 22, 2009 @ 10:25 am
- Very interesting experiment. I'm planning on writing an experiment lens. Now that Squidoo has taken out the groups, it could mean a drop in rankings for many of us.
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- jgelien jgelien Nov 1, 2009 @ 4:15 pm
- What a great idea for a lens. Very interesting to see the results of your experiment. 5 stars.
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- AndyPo AndyPo Oct 18, 2009 @ 4:08 am
- Very interesting experiment
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- SeBrantigan SeBrantigan Aug 30, 2009 @ 10:44 am
- Interesting experiment, must have taken an age to do all of that. Hope you got good results! :)
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- BlueRivers BlueRivers Jun 20, 2009 @ 8:57 am
- nice lens!!!!!! I like it!
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by MarkBentley
By day I am a computer programmer at a small company.
I also occasionally write at:
My wife Paula's Bl... (more)
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