Testing Squidoo lens ranking strategies - An Overview

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This is an overview of some simple tests that I did into ways to improve your lens rankings. I had heard a lot of suggestions and wanted to see if any really worked.

Project Overview - Testing Ways To Improve Squidoo Lens Ranking 

Recently I have noticed a lot of pages talking about various suspected ways to raise your lens rating on Squidoo. All of these pages tend to say that they suspect that the ranking is affected by this or that, but they rarely seem quite sure, and I have yet to see any real evidence that an approach works, or how much it works. So, I was curious about what worked and how much. After all, it would be nice to know will a method raise my rank by 1% or 90%. There is a big difference and you want to know what to focus on!

So, my semi-scientific solution was simple. I have created several Squidoo lenses and will check daily to see how they rank. In theory, they should raise differently depending on what promotion tactics I use. Now before you lecture me on the many, many other variables that I don't have much control over, I must admit that I realize that there is a lot left to chance and at the end of this little test, I may end up with no useful data, but I figured that I might as well at least give it a try. Each day, I will collect information about the lens rank for each page and present that information later. It seems that Squidoo only updates this information once per day, so that saves me from trying to decide how often to update it.

So, I have created the following pages (unless specified, these are all variations of the same basic page) (you can vote below on what order you think that the pages will finish in):

  1. Control1. I added a bit of content and left it.

  2. I tried to link to high ranking content. For example, the CafePress shop is a high volume shop, the books are top selling books.

  3. I will add this page to every group that I can. (i.e. the million links page, the everyone please add here page, etc). "Does the quality of the group matter?" you ask,. I don't know.  This just goes for the more groups is better mentality.

  4. Lots and lots of links, but to a single module. In this case, CafePress.

  5. Lots and lots of links to fairly random modules. Is variety really the spice of life?

  6. I will visit it regularly. Does this help at all?

  7. I will visit it regularly and randomly select a link to follow

  8. I will try to add to this page regularly. Likely just more text on how the experiment is going.

  9. I will add guest comments to this page regularly, but no new content.

  10. I didn't even set it up properly.  Heck, I'm not even going to bother publishing it. After the first night, I noticed that all the pages went up in ranking quite a bit even though I only set up the introduction. This is just another test control page.

  11. I will donate none of the profits from this page to charity. The rest of the pages all donate a percentage (but not all).

  12. I will donate all the profits to charity.

  13. I will try to add this page's address in comments on other pages on a regular basis (where appropriate).

  14. I will send emails to test accounts telling them about this wonderful page on a regular basis.

  15. I will add more tags appropriate to the content and really try to attract attention that way.

  16. I will set the page to 5 star rating.

  17. Control2. This is just a basic page

  18. There is a single module (CafePress), and that is it.


I have tried to create them and publish them all as close as possible. They also all contain the same content as much as possible (OK, so it is boring to read them all, but that is not the purpose).

Have a suspected winner or any guesses as to the outcome (other than me getting bored and stopping this silliness)? Feel free to add comments and/or suggestions!

The basic page contains:

  • Text - basic explination

  • Google blog - 5 SEO entries selected by Google

  • Amazon - 5 SEO books selected by Amazon

  • Del.icio.us bookmarks 5 - SEO

  • CaféPress - 5 random products (yes I admit, from
    my site justfunwear)

  • Flickr - 10 funny pictures

  • YouTube - funny video

  • Guest book

A quick note on clicking your "Adds by Google" for fun and profit. 

By the way, a quick note on the idea of pounding on your adsense links to improve your cash flow

  • It is against the AdSense contract
  • It is against the Squidoo contract
  • Squidoo has a cute little gotcha to try to discourage this.  All Adsense money is used to pay overhead then split among lenskeepers based on lense rank. 
    So, every time that you click an adsense ad, you only get a small percentage of the money from that click (so do I, and so do all the other lensmasters).  The idea of Squidoo is more that if they put forth enough great content, some of the links will get clicked and everyone will benefit.
  • Adsense cash seems to take a long time to go through channels (i.e. months).
  • So, while I am not sure how it affects your lens rank (and am not testing it so that I don't upset people), clicking your own links should have a negligible affect on your lens pay.

    For these tests, AdSense is off limits and no AdSense adds will be clicked by me.  Of course since these pages are published, I am not entirely sure what other people will do and I am just hoping that they do not screw up the results to badly.

    Just my little public service bit...

    An Overview of the results 

    Well, the short answer seems a lot like a small child. It seems to be heavily influenced by what it thinks others think and occassionally a little flaky..

    While I have to admit that I got some results that I can never explain (for example one lens that I ignored did as well as the ones that I promoted, but only one...), the short answer is that what you really want is lots of traffic so that Squidoo thinks that people like you. Given the choice between a great looking site with no traffic and a junk site with traffic, Squidoo will pick the one with traffic. Now of course having a great lens will encourage people to keep coming back to your lens and tell others, but initially, I would have to say that tools like stumble will really help to get you noticed. Once you get noticed, hopefully your site is good enough to build momentum.

    Day 1 

    Created the first 10 pages. Squidoo only lets you create 10 pages per day, so I was unable to create them all at once. Oh well, I will just have to add the rest tomorrow and have at least one control lens per day. Initially, the lenses rank from 394,284 to 294,296 (OK, so someone else got 2 lenses made while I made 10, not bad). One issue that I am already seeing is that I made the lens names so long that I can not see the numbers in the dashboard! Opps.

    Day 2 

    Wow, the pages went up quite a bit overnight! I think that when I create the next bunch, I will promptly orphan one just to see what happens%u2026 I tried to create the rest of the pages that I require, but it still says that I have created 10 lenses today. I guess that they really mean "in the last 24 hours". I will try again later.

    I set up test pages 1-10. I am starting to realize just how much time it is going to take just to set up all the pages!

    24 hours after I created the first 10, they let me make more. I created the remaining pages and got everything basically set up.

    I am going to leave them for a few days now and see what happens. I am curious about the fact that they are gaining status before they were even published.

    Days 3 and 4 

    I noticed that the rankings of the lenses seem to be slowly wandering closer and closer, and decided to just leave them for a couple of days to let them settle a bit.

    Day 5 

    I published all the sites (except for #10 which was left behind as a control).

    Currently, all lenses are bunched closely. I had to create the lenses in 2 batches (you are only allowed to make 10 lenses per day), and each batch of 10 is still pretty much sequential with only 2 pages between the highest and lowest.

    I did most of the regular tasks that some pages require, but was delayed in adding page 3 to groups since it seems to take a while after the page is published until you can start adding it.

    Day 6 - and they're off! 

    For some reason, it seemed to take a very long time for the pages to publish, and last night, hours after I published them, they still were not showing up. I was starting to wonder if I was getting caught in the infamous Squidoo spam filters! Thankfully, this morning when I logged in, all of them except #18 had published.

    Page number 18 is the page with only an intro and one module. I know that I published it yesterday because I remember getting the "are you seriously just publishing this little? Try adding some more stuff" message that Squidoo gives you if you are publishing a page with not a lot of content. Oh well, I published it again and we shall see.

    The page spread is already pretty impressive with the published pages ranking anywhere from 107825 to 69985 (unpublished ranks at 327096).

    By the way, a quick comment on the Squidoo spam filters. It seems a while back someone got the idea that if one Squidoo page is good, then a thousand is great! So, they went to town, and there are reports of people generating hundreds of copies of the exact same page. Needless to say, the Squidoo powers that be were less than impressed and have vowed to put a stop to the practice using a variety of methods including having real people verifying pages. It seems to be working. Well, you can see how my little test could get caught in a filter like that since for many of the pages I am trying to get them as close as possible so that content is actually not a factor... I know content is king, I want to know who the other players are.

    Day 9 - the pack is seperating into groups 

    The top performers are:
    Test Rating
    9 - 60835 (regular guest comments, which of course means visits too)
    14 - 60876 (emails telling friends about it, also requiring regular visits)
    7 - 60882 (regular visits and following a non-AdSense link)
    6 - 60833 (regular visits)
    3 - 60890 (added to lots of groups)

    Poor performers
    Pages 10 (unpublished), and 18 are ranking below 324000. The interesting thing is that page 18 was published, but since it only has one module, it does not seem to be included in Squidoo results (no green check).

    The rest of the pages are all in the range 99917 to 99930.

    An interesting thing happend... Some pages were temporarily de-listed. 

    After about 12 days, I noticed that most of the pages that I set up and ignored no longer had that little green circle on my dashboard saying that they were "being featured in Squidoo search results". Basically, this means that if you know the URL you should still be able to see them, but if you ask about lens ranking, Squidoo will not suggest them. I guess this is fair since to my knowledge, no one (not even me) has ever viewed these pages. I was even more surprised when several days later, they had the green dot again. It kind of seemed like they were put on probation for review.
    Anyways, the end result is that pages that no body loves can get have their listing status changed. I had always figured that once you published a lens that it would be in the listings and stay there. Apparently this is not the case.
    Lens 18, which I published, but only had one crummy section has still never gotten the green dot for search results and ranks only slightly better than the page that I never published.

    Day 23 results 

    Well so far, it has been interesting. The short answer at this point is that what you really need is people interested in going to your site. Squidoo is really impressed if other people think that your site is worth visiting.

    Basically, there are several categories of pages:
    - Regular traffic (caused by worth while content) is king. The more people visit your pages, the more Squidoo is impressed. No big surprise.

    - pages that you are actively promoting by sending emails or keeping the content up to date seem to get points for you trying.

    - most pages did poorly without some promotion and it was interesting just how close together they stayed.

    - As for the question of do you get better rankings is you donate more to charity, while it is not supported by these tests, it is probably just good karma, and keep in mind that Squidoo has always been keen on this. They could change the algorithms if they feel the need. Also, keep in mind that this result may have been affected by the fact that no one ever viewed them in the first place.

    Here is the current rankings:
    Page rank
    19 14236 - This page. I did everything that I could think of.

    7 49598 - followed links
    3 50071 - added to every group that I could
    6 75975 - viewed regularly
    9 90156 - lots of user comments
    14 90156 - sent emails to people
    1 90189 - I can not explain this one...
    8 93346 - updated the content regularly
    16 145746
    17 146745
    15 146747
    13 146749
    12 146750
    11 146753
    5 146756
    4 146757
    2 146763
    18 345472
    10 349057

    Please keep in mind that this is a pretty simple set of tests...

    New Text List Voting (Plexo) 

    Page 3

    I will add this page to every group that I can. (i more...1 point

    Page 7

    I will visit it regularly and randomly select a li more...1 point

    Page 8

    I will try to add to this page regularly. Likely j more...1 point

    Page 9

    I will add guest comments to this page regularly, more...1 point

    The page explaining the tests

    This is the page that you are currently reading.1 point

    Page 1

    Control1. I added a bit of content and left it.0 points

    Page 2

    I tried to link to high ranking content. For examp more...0 points

    Page 4

    lots and lots of links, but to a single module. In more...0 points

    Page 5

    lots and lots of links to fairly random modules. I more...0 points

    Page 6

    I will visit it regularly. Does this help at all?0 points

    Page 10

    I didn't even set it up properly. Heck, I'm not ev more...0 points

    Page 11

    I will donate none of the profits from this page t more...0 points

    Page 12

    I will donate all the profits to charity. Squidoo more...0 points

    Page 13

    I will try to add this page's address in comments more...0 points

    Page 14

    I will send emails to test accounts telling them a more...0 points

    Page 15

    I will add more tags appropriate to the content an more...0 points

    Page 16

    I will set the page to 5 star rating.0 points

    Page 17

    Control2. This is just a basic page created with t more...0 points

    Page 18

    There is a single module (CafePress), and that is more...0 points

    Comments or suggestions regarding the tests? 

    Feel free to comment!

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    by MarkBentley

    I am a Dad with 2 kids and a wonderful wife.

    By day I am a computer programmer at a small company.

    I also occasionally write at:
    My wife Paula's Bl... (more)

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