The next time you're driving down Main Street in your town, or any town, take note of the street signage. For the most part you will experience lots of individual retail business signage. Neons, window graphics and permanent signs grab your attention to a particular store or restaurant. Each sign competes for a brief drive-by glimpse that might bring a fresh customer through the door.

You may also notice a different type of signage. Signs that are intended to be more an integral part of the city's streetscape. These signs are fitted to the public street light poles. In most cases they require city or township approval before they are fitted onto the permanent hardware that remains fixed to the street light poles. These are the ever-present pole banners.

In difference to their retail counterpart, the street pole banner is produced in quantity. Whether it's one message or a group of messages related to a single theme, pole banners often repeat on street lamps for blocks and blocks in a variety of directions. This repetition is where pole banners can really drive home their big message again and again.

No other form of outdoor advertising provides a more cost effective repetitive presence as street pole banners. Savvy event planners often use pole banners to promote high-profile events at their city's most prestigious venues. Successful promoters realize that their livelihood depends on providing their client with outstanding return on their investment. Pole banner affordably roll into event planners budget as they provide a high level of awareness throughout the local area.

As with most outdoor signage programs, buyers should aware of the adverse effects of inclement weather on their signage. When choosing a printer for your pole banner program, ask about the printing and finishing process. What is the weight of the vinyl banner material? What sort of wind slits will work best for my application? Is the banner material sewn or heat-welded. How long will the vibrant color last? Quiz your provider so you know what to expect.

Most towns with pole banner programs running year round allow you to mount your banners onto the existing pole banner brackets. You may be interested in running a pole banner series where there is no existing hardware. When shopping for hardware look for sturdy weather-resistant hardware that will last. Ask about how the brackets behave in high wind conditions.