Guide to LinkedIn Company Profiles

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Welcome to the Guide to LinkedIn Company Profiles

Company Profiles is a research tool that helps users explore and find the right companies to work for and do business with. Company Profiles leverage LinkedIn's unique network data and surfaces the people you need to get business done. They can be used to view job opportunities in your field and better understand the types of roles companies hire for and the latest news on people that have recently joined the company. There are currently over 160,000 profiles of companies ranging from Fortune 500's to philanthropic organizations. Company profile information is separated into several modules including people in your network, new hires, recent promotions and changes in employment and most popular profiles. The new Company pages also includes key information modules such as related companies and key statistics.

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LinkedIn Company Profile Help & Marketing Solutions

LinkedIn Company Profiles
Add your company listing to the LinkedIn Company Profiles. Connect current and former employees with your company.

LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.
Getting started with your new Overview Tab | LinkedIn.com (PDF)
The Overview Tab of your Company Page is where you can introduce your company to members on LinkedIn.
Getting started with your new Products and Services Tab | LinkedIn.com (PDF)
As an authorized administrator of your Company Page, you can use this how to guide to build out your Products and Services Tab off of your Company Page on LinkedIn, add or edit content at any time.
LinkedIn Company Profiles | FAQ - Frequently Asked Questions
LinkedIn Learning Center
YouTube - LinkedIn Marketing's Channel
This is the official LinkedIn Channel, featuring videos of users, product demos, feature releases and interviews with key team members from LinkedIn's product, design and engineering teams.
The LinkedIn Blog
The corporate blog of LinkedIn, the world's largest professional networking site.
10 Ways to Use LinkedIn
Most people use LinkedIn to 'get to someone' in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 40 million experienced professionals from around the world representing 170 industries. However, it is a tool that is under-utilized, so I've compiled a top-ten list of ways to increase the value of LinkedIn.
HOW TO: Optimize Your Company's LinkedIn Profile | Mashable - Social Media
Here's a primer to help you plan and make the most of some of the powerful new features of LinkedIn company pages.
Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn | Hubspot.com
Free Ebook Written by Five LinkedIn Experts

In HubSpot's newest ebook, Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

With this ebook, you will learn how to:

Build Your LinkedIn Foundation, by Stephanie Sammons
Grow Your LinkedIn Network, by Jan Vermeiren
Use LinkedIn to Market Business, by Neal Schaffer
Use LinkedIn to Market Yourself, by Lewis Howes
Measure the Return-on-Investment (ROI) of Your Efforts, by Rebecca Corliss

LinkedIn Plugins

LinkedIn Developer Network: Community: Plugins
Easily bring professional identity and insights to your site or business application.
Share on LinkedIn
Enable users to share your website with LinkedIn's professional audience, and drive traffic back to your site.
Member Profile
Bring LinkedIn member profiles to your site to help users discover common professional connections.
Company Insider
Enhance your content and show rich personalized insights about companies featured on your site.
Company Profile
Bring LinkedIn company profiles to your site to display key company information at-a-glance.

Make your site content richer by showing the summary, location, logo, and number of employees for companies featured on your site. Also, help users discover who they know at a company and enable them to track news and insights by using the follow button.
Full Member Profile
Bring full LinkedIn profiles to your site to display a person's professional background at-a-glance.

Make your site content richer by showing the summary, work experience and educational background for people featured on your site. Also, enable users to easily discover who they know in common, send a message, or establish a connection.
Recommend with LinkedIn
Enable users to recommend your products and services to LinkedIn's professional audience, and drive traffic back to your site.
Sign In with LinkedIn
Make it easier for people to sign in or register with your site by using their LinkedIn identity.

With LinkedIn's new APIs, it's easy to let your users bring their LinkedIn professional identity and network to interactions on your site. Customize functionality based on a user's geography, work experience and network.With minimal work, you can grow your site registrations and build a rich, personalized experience.

Employees not showing on LinkedIn Company Page?

Help me! I created our Company page but I'm not showing up as an employee.

In order for your LinkedIn profiles to be LinkedIn with the Company Listing you must go an edit your profile. Follow these steps to update your profile.



  • Login into your LinkedIn account. 

  • Click on 'Edit My Profile' link in the left hand column of the page. 

  • Find the 'Edit' link next to your 'Current' employment you wish to edit. 

  • Click 'Edit' and then click on 'Change Company' erase the name completely from this field. 

  • Then slowly start typing in your company into the same field. As you do this a drop down type-ahead list of companies on LinkedIn should appear. 

  • Choose your company from the drop down be selecting it with your mouse. 

  • Then click 'Update'. 


Once this is done you will appear on the LinkedIn Company Listing


When adding or editing a position on their LinkedIn Profile, members specify the company where they worked. If they select a company from the type-ahead list of companies, then the position they add or edit is automatically associated with the Company Page of the company they select.


While selecting a company from the type-ahead list is enough for them to appear on the Company Page, LinkedIn still require the member to have a confirmed company email address before they can edit the Company Page information.

Removing People From Company Page

How do I remove people who don't belong on my Company Page?

There is no need to contact LinkedIn about members who appear on the 'See More' search results. In the search results of this query, some people completely unrelated to your company will appear, not because they have the company listed as an employer, but because they may also have some keywords from your company name listed somewhere on their Profile.

If someone appears on your Company Profile landing page that does not or has not worked at your company, submit to LinkedIn customer service at http://help.linkedin.com/app/ask/subject/Remove+from+Company+Profile

Send LinkedIn the following information:

1. A screenshot of your Company Page landing page displaying the person's name.
2. The full name of the person to be removed.
3. The reason for removal (e.g. "never worked at this company" or "no longer works at this company").

LinkedIn will review your information and then take appropriate actions based on their findings.

Resources for Lawyers on LinkedIn

Law Week: What Lawyers Should Know About LinkedIn
LinkedIn is a professional online social networking site with more than 48 million members in 200 countries around the world. As of today, nearly 1 million of these members are lawyers. The rest are your clients and potential clients, referral sources and influencers.

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LinkedIn Companies Guide Feedback

  • mihgasper Mar 24, 2012 @ 3:30 pm | delete
    LinkedIn is still underrated in my opinion. Most of companies have no idea how useful can be a profile on LinkedIn and network of connections...
  • Fran Mar 14, 2012 @ 9:39 am | delete
    Why don't my company's telephone numbers appear on its profile? They are there when I edit the page and then LinkedIn reduces the amount of info I have included when publishing the page. Is this normal?
  • Groundswell Mar 19, 2012 @ 6:52 pm | delete
    Hi Fran. Company phone numbers are not published on the LinkedIn company pages. Suggest adding it to your business description if you want that information accessible to visitors. The most important piece to the company page is the link back to your website where visitors will find this information.
  • Mark @widget Nov 22, 2011 @ 5:15 am | delete
    Does anyone know how to modify a product or service on a company page once it has been created? As far as I can work out, you can define new ones, but if you make a typo and save one, there is no way back to edit or delete.
  • Groundswell Nov 29, 2011 @ 8:20 pm | delete
    Hi Mark. Click on the product or service you want to edit. On the right hand side of the screen should be a drop down tab called 'Admin tools' click on this and choose edit. This will take you to the area to edit this specific product or service.
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I am a freelance Web Designer, Social Media and Search Engine Marketing Strategist with a background in Media Arts. I'm an audiophile, a husband, a father... more »

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