Madison Who's Who

It isn't what you know, or where you learned it. It's who you know, and who they know. You can be the most intelligent, academically accomplished individual in the world %u2026 but this is a different world. The gears of industry aren't powered by brain power anymore%u2026it's people power that drives them ever forward.

Now that we have that settled, let me tell you about where you need to go in order to increase your networking potential. It's a vibrant company, not so old that it's set in its ways%u2026worn out, but not so new that it doesn't have a broad, established member base of over 275,000 members. It is a growing company, with its eyes on the prize. And their prize is your prize too: rapid growth of your company through the business contacts you find while using their services. The company? Madison Who's Who.

Let me tell you the story of Elaine Porter, a housewife who recently received her Real Estate certification in Texas, just north of Austin. Realizing that she is in need of cost-effective advertising, she plants the seeds of her budding Real Estate practice in varied local newspapers, magazines%u2026and signs up for a membership with Madison Who's Who, as well as signing on for their prestigious Press Release program.

Weeks later, Juan Martinez, an attorney in Mexico City, is in a bind. He is considering a move to the U.S., but is having trouble finding a reasonably priced abode that would fit himself and the growing needs of his family. Due to the distance involved, he simply does not have access to the local Austin media, and as such he cannot correctly gauge the market. Luckily, he's a member of Madison Who's Who. One evening in July he lounges in front of his laptop, and logs on to Madison Who's Who as he tends to do on a nightly basis. He quickly and efficiently searches the Madison Who's Who database for realtor's in the greater Austin metro area. Noting Mrs. Porter, he briefly skims over her profile, and is drawn by her knowledge of Spanish, and the geographic area she operates in. Contacting her by e-mail, they are quickly discussing the potential home purchases by phone and begin hashing out the details of the transaction.

A new Realtor, Mrs. Porter realizes that she will need some legal services for the property closing from a barred Texas lawyer. Again using Madison Who's Who, she contacts the office of Rick Martindale & Associates, P.C., a real estate boutique in Austin. Promptly, she receives a response, and puts her attorney in contact with Mr. Martinez. Impressed by Mr. Martinez knowledge of Mexican real estate law and petrol-chemical land transactions, the conversation about the closing takes second place to a professional discussion concerning regional property law. Realizing that Mr. Martinez is a valuable commodity and wealth of knowledge, Mr. Martindale extends a lucrative job offer to Mr. Martinez days after he moves into his beautiful new house.

So really, I guess it's pretty obvious Madison Who's Who has shown the incredible power of international and domestic networking, and the worth of promoting oneself on Madison Who's Who seems self evident. Really, I think you should go on their website and sign up, if only for a basic membership. In this economy, it just seems like the smart thing to do.