Magnetic Sponsoring

Mike Dillard has worked in the network marketing industry for over 7 years.

In that time he has built a highly successful organization. A large part of his success is due to his ability to attract others to himself.

According to Magnetic Sponsoring, attraction is getting the other guy to call you first. In Dillard's own words "If you can get the guy to call you first - instead of hunting him down - suddenly you're in charge". It's about attraction.

If you're like me, you'd prefer to have people call you with an interest rather than you chasing them down and pounding interest into their head.

Dillard prefers to be the Hunted, not the Hunter.

Magnetic Sponsoring and attraction marketing are one and the same. Whichever term you use, it means providing value to other people so they are attracted to you, or magnetically drawn to follow you.

You are recruiting from an Alpha position.

The Alpha Leader dominates in business and personality. Dillard's point is that operating from this mindset positions You favorably with prospects.

Becoming an Alpha is the cornerstone of Dillard's magnetic marketing philosophy. Alpha leaders combine control, confidence, education and training into an effective marketing package.

Magnetic Sponsoring asserts that this positioning is critical to effective sponsoring. The best position for a sponsor to be in is one of expertise and leadership, which is a key component to attraction marketing.

Most network marketers position themselves poorly. They come across as needy, almost as if they were begging for business. They are not positioning themselves as leaders, nor as experts.

It's when prospects perceive you as an expert with great leadership skills that they are most attracted to you.

For a prospect to be attracted to You, they must first see you as a solutions provider.

Magnetic Sponsoring addresses the needs and solves the problems of network marketers. Consider it your blueprint for becoming an attractive network marketer.

Being Alpha is an important tool. But if you're not Alpha quite yet don't give up hope.

Alpha skills and lifestyles can be developed. A great place to start, according to Magnetic Sponsoring, is developing your business skill set. That means training. You should be investing in training regularly.

Being successful with attraction marketing takes training. Training is one of the biggest builders of expertise out there. When you know your stuff, it'll come across. Invest in courses like Magnetic Sponsoring and you will generate the skills which will generate attraction.

Mike Dillard's Magnetic Sponsoring has a very definite view on what you should really sell in network marketing. It's You.

His tip to become successful in network marketing is to develop and promote your personal brand. You are your own best product.

If you don't realize that it is far more advantageous to brand yourself and be the star of your network marketing business, you are misunderstanding one major concept in Magnetic Sponsoring.

Most people in network marketing think they should sell their product or opportunity first. That results in some lame attempts at recruiting.

Getting away from the lame and into the game is the purpose of Magnetic Sponsoring.

We've seen poor recruiting techniques. In my own experience I have been emailed links to corporate websites, given DVD's to watch and handed glossy brochures packaged in grocery store plastic bags. Not effective.

The recruiting methods most network marketers use are not effective. They are ineffective and some cast a bad light on the network marketing industry.

What could be worse than sending prospects information that hypes up the opportunity beyond reality? We all know that recruiting this way gets flash in the pan prospects who are out of the business in three months. That's no good for anyone.

Magnetic Sponsoring proposes more effective recruiting techniques. Magnetic Sponsoring teaches you to promote You and Your Business System.

This success tip teaches you to get the prospects pumped up about what you can bring to the table, not what your company can. This is what you are doing when you build your personal brand.

Mike Dillard puts it this way, "People will join you in business for two reasons:

1. They believe you are an Alpha leader who can help them...or

2. You have a system in place that they feel will benefit them".

The "system" we're talking about is the marketing system you have in place, like Magnetic Sponsoring and Black Belt Recruiting.

The Alpha leadership refers to your brand as being able to drive business solutions. When people see these two things, they'll naturally come to your side of the table.

The fact is that "Selling people 'How' will always be more effective than selling them 'who, what, when and where.'"

If you just send folks to look at your corporate replicated site, you're not selling them "How" and you're not selling them "You."

You need to funnel your prospects through your own custom marketing machine; a machine like the one you can build using Magnetic Sponsoring.

When you send your prospects through your marketing machine, you have control. You control what they see, hear, think and do. It's the opportunity you need to brand yourself as an expert.

When you brand yourself as an expert, you're practicing Magnetic Sponsoring. You're building the kind of relationships with prospects you need to be successful, by selling yourself first and your business opportunity and product second.

Aligning your marketing strategy in this attractive way, rather than shoving corporate website links in everybody's email box will position you to become successful. It's selling You the Magnetic Sponsoring way.

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