Making money online by selling via Bonanzle

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With Bonanzle, selling online can be quick and simple.

With the state of the economy, more and more people are struggling to make ends meet. Many people who have not previously done so are looking to start making a bit of cash by using their various skills to sell online.

However, for those who are new to selling on the internet, getting started can take a lot more effort than it really should. Within this lens I will cover the basics of selling on Bonanzle and getting your items in front of the eyes of others who are looking at them.

The Face of Bonanzle 

Simple, clean, and interesting

This is the first thing that people see when they hit the Bonanzle main page, which tends to showcase a particular type of item ( in this case Egyptian related items ).

If you have never looked at Bonanzle before, I highly recommend taking a look at it to see what you think. Bonanzle is basically a large marketplace that showcases items from individual stores called booths.

New to selling online or just getting started? 

The first thing you might want to do is decide on a game plan.

When I first started selling online, I had no real idea as to what I was doing.

Like a lot of folks, I simply went through my house, gathered up everything I did not want or need anymore, and started posting it up for sale on eBay. Of course, once everything sold, I had no real idea on what to do next.

Whether you are just trying to bring in some extra cash to pay the bills, or looking to get out of the uncertainty of employment in this "brilliant" economy, it might well be worth your time to take a couple of days and think over exactly how you want to go about selling.

The flea market approach
One approach that can be taken is to simply treat selling online as having your own never-ending garage sale or flea market.

To keep items in stock ( and keep making sales ), this method generally entails either having a massive stock of extra stuff lying around or some way to go about gathering more items to sell.

Garage Sales
A simple, though time consuming, way to get more things to sell is to spend your friday, saturday, and/or sunday mornings hitting garage sales and looking for good deals, particularly on items that can easily be shipped.

If you hit garage sales, you should consider how far you want to go and what areas are the most likely to have good things for sale. Often, older and/or richer neighborhoods are the way to go. Find the classified ads section for your local paper on Thursday, go through the garage sale listings, and them plug them into google maps, mapquest, etc. to find the best route for hitting them all. When you are done, print out your list and you are ready to get up bright and early looking for things to sell online.

While this is probably the most time consuming way of going about getting items to sell, it is also one of the more fun ways...and a way that you can use to make local connections for the future if you are so inclined.

Local Auctions
Another good way to get extra items to sell is to find out what auctioneers are nearby, make a list, and check in with them from time to time to find out when they are going to be holding auctions. You might also want to check the weekend papers and any papers akin to the little nickel in your area.

This method gives less opportunities to find things, but requires a good deal less time. It also, like hitting garage sales, gives you an opportunity to meet interesting people, many of whom are also interested in trading.

Storage Auctions
In most areas, there are storage units that can be rented. These storage units tend to have auctions ( blind or otherwise ) from time to time to recoup losses and clear out units who's owners have not paid their rent.

You can find out about these generally by checking your local paper or contacting them directly and inquiring about if/when they hold auctions and what kind they hold. They may even have a list that you can put yourself on so that they will give you a call to let you know of upcoming dates/times that they will be holding auctions.

Buying cheap online
Another good way to get extra product is to keep up on places where people list things they want to get rid of. Both Craigslist and the Little Nickel are good starts...as is eBay.

You can do this manually, but it is much better to automate it by setting up search utilities to scan such sites and report back to you with anything that you might be interested in...though doing so only really works when you deal with specific types of things.

The Niche Market
Another way to sell online is to attempt to build yourself a niche market. Basically, this involves focusing on a small group of types of items to sell. This is an especially good way to go if you want to sell crafts, collectibles, hobby related items, retail items, and such.

A lot of people will focus on a single type of item or create new stores/shops for each type of item they want to sell. Others just keep an eye on selling a handful of types of items and use a single store. Most "experts" will say to do the first, but I have found that either one seems to do quite well...especially if the types of items you are selling are likely to all be things which particular buyers might like. For example, I currently tend to stick to science fiction books, fantasy books, role playing games, magic cards, and comic books. Fairly often, people interested in one of these things is interested in at least one other. I do tend to target particular groups when trying to get the word out, but figure that as long as I have my bonanzle booth setup with sections, people interested in only particular types of items can easily find them.

Hancrafted Goods
One common niche is that of handmade goods. Whether you create artwork, tools, furniture, skateboards, or anything else, you might consider setting up a booth at Bonanzle and see how it does.

Hobby Related Items
If you have particular hobbies ( sports, games, history, law, teaching, hair braiding, etc ), you might consider setting up booths selling items related to your hobby. Depending on the hobby, you might either sell things you have found cheaply, things you get wholesale, or even things you create yourself.

Collectibles
If you are a collector of particular types of items, you might setup a booth that both showcases your collection and allows people to pick up parts of your collection.

Retail Items
If you have a ready supply of retail items at well below cost, you might consider setting up a booth to help boost your sales. This, of course, is most often only the case for retail chains who are "allowed" to buy directly from distributors. The clever man or woman might figure out how to get around such artificial barriers and do this as well.

Ideas and Knowledge
If you have a great deal if knowledge on a particular topic, you might consider selling your knowledge. A lot of people do this via a lot of different methods. Typically, you would either create books and have them printed, create electronic books ( pdfs, etc ) and sell them, create videos showing how to do various things and sell them on cds or dvds, and/or create audio lectures and sell them either digitally or via cd. You could also consider selling private sessions and/or workshops.

Stories
If you are a story teller, you might consider selling your stories. You can approach selling them just as you would if you were selling particular ideas or knowledge.

Services
Yes, you can indeed sell services online, especially with Bonanzle as it has a built in method of determining how far away people are. Well...at least I have not seen anything from bonanzle stating that such is not allowed. In addition to remote services that can be done over email or telephone, you might even be able to setup physical services such as lawn mowing, sidewalk clearing, grocery delivery, or serving legal documents.

More
I am sure there are other things that can be sold, but the above should at least give someone looking for a way out of being an employee some ideas to get started.

When it comes to competition, price is not everything. 

Sure it is important, but so are a variety of other things.

Many people make the mistake of pricing their items too low and eventually coming to the conclusion that they simply cannot make enough money selling online to justify the time spent doing so.

While price is certainly important, when it comes to competition, there are quite a few other things that you should be sure to keep in mind when selling.

The Bottom Line
I like to call the bottom line the absolute minimum amount of money that I am willing to accept for a particular investment in time. For example, if you can make $150 per day selling on line ( after costs ), but it takes you fifteen hours to do so, it might not be worth your time, especially if you will always be making ten dollars per hour and you can find a job which will net you more than that.

There are ways to charge more money than your competitors ( or at least make more money, even if you charge about the same or even less ).

Quality
If you provide higher quality products, and can prove that they are of higher quality, then people may well be willing to pay more for them.

Descriptions and Images
If you take the time to get good pictures up for your items and create good descriptions, people may well prefer to buy from you even though you charge a little more than the other guy. Many people appreciate being able to get a good look at what they are buying as well as good information about it. Give them both and those who see your items will be more prone to picking them up.

Providing a good description also has the added benefit of possibly helping your item to be found more likely in searches and garner higher page ranks in search engines. If your item shows up in a search and the competitors does not, it doesn't really matter that you sell the item for a bit more...theirs is not even seen.

Service
If you make sure to provide solid service, people will be more likely to prefer you to others, even though others might charge a little less. It is for this reason that you should strongly consider doing your best to respond to questions quickly, ship items out quickly, and perhaps even get a paid cell phone so you can give a number out for those wanting to ask questions about particular items.

Extras
By providing extra things which your competition does not, you might also be able to sell your items at a higher price. Bonanzle makes this a breeze by allowing you to put things up as freebies and note that people can get a freebie for each item they purchase.

You can also simply include in a description any extra things that one buying the item will get, whether they be free related eBooks, custom flowcharts or manuals, or anything else that you figure someone wanting the item might be interested in.

More
One book I picked up some time ago that really got me thinking about ways to charge more and still make good sales is The Golden Book of Proof by Brett McFall. I thought it was well worth the price.

And More
Marketing is also very important, but I will touch on that a bit below.

Considerations for selling physical goods 

Packaging materials, pictures, and shipping costs.

When you are selling physical goods online, it is very important to keep good track of the extra costs that selling such incurs. Typically, you need take pictures or scans, pack them up, and ship them out...each of which has very real costs associated with doing so.

Packing Costs
If you sell a wide variety of items, you might want to take the time to figure out how, exactly, you are going to package your items. If you cannot constantly scrounge up packaging ( or do not want to ), then you should figure out a couple of possible packaging methods and invest the time necessary to find a reputable and low cost packaging supplier.

As I sell primarily books and comics, I tend to use Papermart.com as they have a good selection, good prices, and excellent service. In fact, like most people, once I found them to be good I stopped shopping around...perhaps I should do so again here soon.

Shipping Costs
Another factor that you need to keep in mind is how much it costs to ship items, whether or not you want to print your own shipping labels from home, and whether or not you want the post office to pick them up at your house.

When I first started, I began by simply writing everything out by hand, going to the post office, standing in line, and shipping my items out. On a bad day, doing so could take up to an hour and involve dealing with a surly/nosy/argumentative postal employee.

I got tired of that and decided it was time to figure out how to avoid standing in line and dealing with people with authority complexes. After some looking about, I found endicia.com, which allowed me to purchase and print postage from home and then simply walk into my local post office, drop it in a bin, and leave...at least when not dealing with international mail. At this time, I believe you can also use paypal, the United States Postal Service, and a variety of other places to do the same type of thing.

And if you ship at least one item via priority mail, you can just let the post office know that you have things to go out and they will pick them up at your doorstep. Be sure to check into this as they may change the requirements at any time...especially when people send fifty items via media mail and one via priority mail to avoid the trip to the post office. *laugh*

Pictures
When dealing with physical goods, you tend to either scan things in or take pictures of them. Getting yourself a good digital camera or scanner, can help quite a bit, especially if you do a lot of selling. If you have a camera, but no scanner, you might also put together a simple light box and stand for your camera so that you can quickly take good, clear images of things which might better be scanned ( books, magazines, comics, etc ).

Don't forget to keep in mind that there may come a time when your scanner and/or camera will break...and that you should do your best to have enough money tucked away to get a new one if necessary. A hundred dollars or so will generally cover each one.

A computer
And when selling online, you really should consider putting enough money away as soon as you can to get a new computer ( or replace a hard drive, monitor, etc. )...and also get a way to back up any selling related files that you keep. I tend to keep my item descriptions around in case I sell the same item again down the road...that way all I have to do is pop in the general description, add the condition in, and be on my way. If I lost all of them, I would be a little tweaked as doing that saves me a lot of time.

Expand your selling horizons and money making potential 

Related products, supplies, periodicals, and manuals

If you are targeting a niche ( or a few of them ), you might want to consider expanding the scope of what you sell over time, especially if you are quite knowledgeable on what you are selling.

Doing this can increase your sales, your exposure, and your reputation.

Related Products and Supplies
Think about the types of items you are selling and ask yourself if there are any closely related products that you might also want to sell...or more particularly that people buying what you are selling would want to buy as well.

For example, if you sell leather jackets, you might want to consider selling various oils and cleaners. If you sell text books, you might consider offering book covers. If you sell fiction, perhaps you might offer reading lights, book marks, or even audio versions of the books which you make yourself. Selling custom jewelry? How about the same kind of jewelry cleaner you use for those pieces you keep yourself?

Magazines, Periodicals, and Manuals
Depending on what you sell, you might know of some good magazines or periodicals which are relevant. You might consider selling them or even making your own basic manuals.What if in addition to offering oils to care for your leather jackets, you create a pamphlet or eBook with clear instructions on exactly how to care for your jackets with the oils you sell? Or exactly how to care for your jewelry with the cleaners you sell?

Wouldn't it be nice if, when you went into a store to buy something, the manual did not suck? Well, you can add quite a decent amount of value in the eyes of your customers by offering manuals and/or videos showing exactly how to use or care for the items you offer. You invest the time to do so once and can offer them indefinitely.

If you create crafts, you might even consider selling instructions on how to make crafts like those you make for those who are interested.

Creating manuals
Creating secured pdf files is a lot simpler than one might think. If you are not sure of how to do such, consider picking up The Professional PDF Guide, which I have on my Bonanzle booth as a freebie, available to anyone that picks up an item from me. It walks you through creating very nice looking, secured pdf files using only freely available open source tools. If you would like to get a copy from me without paying any money out of pocket, check out the coupon section of my store lens.

You can simply grab a copy of Open Office, write up your manual in Open Office Writer, then choose "File" -> Export to PDF, but the above guide has some great information on creating nice looking pdfs without a lot of experimentation.

Setting up your booth for selling, Part 1 

Booth Title, Payment Types, and Importing Items

The first part of setting up your Bonanzle booth consists of setting a title for your booth, specifying what kinds of payment types you accept, and importing items from eBay (yes!), craigslist, or an inventory file.

To do so, simply select "Sell" from the top tab ( displayed in black in the above picture ). If, at any time, you feel you could use some extra help, simply either mouse over one of the green question marks or select "see more detailed help" to get help for common questions that sellers ask.

Booth Title
Your booth title is what will appear at the top of a buyers page when they view your booth. It also appears to be displayed as part of the document title, meaning that search engines will place some importance on it when scanning your booth. You can change it at any time.

Payment Methods
Unlike eBay, Bonanzle is still trying to be competitive rather than exerting a perceived monopoly status to try and force everyone to use their own payment system under the guise of protecting users.

Because of this, you have complete flexibility in payment methods when using Bonanzle. Support for both Google Checkout and Paypal is built right in, as is the ability to specify what kinds of other payments you accept. If your customers want to use cash, and you are fine with that, you can do so.

Personally, I prefer Cash, Gold/Silver, Money Orders, Checks, Google Checkout, and Paypal, in that order as the first four cost me nothing. Of course, the real point here is that you are free to accept whatever methods of payment you want.

To specify which normal payment methods you want to use, just select "SELL" and you will see as the middle bullet in "The Basics" an option to edit payment methods. Cash, Money Order, Google Checkout, and Paypal are the basic available options.

If you want to accept other types of payment, simply specify that you select cash and/or money order and add blurbs to your items or profile to let people know of other types of payments which are acceptable to you...or to ask if they wish to use a different payment type.

Importing Items
If you have items that you are selling on eBay or Craigslist, or have them available in an inventory file, you can import them to your Bonanzle Booth by selecting the appropriate option and following the instructions provided.

Setting up your booth for selling, Part 2 

Advanced Basics, Combined Item Discounts, Coupons, and Shipping Profiles

By selecting "Sell" and then the "Advanced Options" tab, you will find the ability to set further selling options.

Allow items to be picked up
A simple yes / no toggle to tell people if you allow them to pick items up from you.
Very handy if you take the time to put together a list of local sellers.

Allow items to be purchased with "Buy it Now"
A simple yes / no toggle to display ( or not display ) a buy it now option. If no option is provided, then buyers must submit an offer and have you confirm it to buy from you.

Items ship within X business days
Just enter the number of business days you typically ship within and this will be displayed to possible buyers. Or, if you do not want to deal with it, simply leave it blank.

Combined Item Discounts
You can, if you want, give people discounts in a few different ways.

Spend X dollars, get Y percent off the price of all items
This is a toggle ( on / off ) which, when checked, will give your buyers a Y percent discount off of all items when they spend X or more dollars with you.

Combine items weights when calculating shipping from items in the same order
This is a toggle ( yes / no ) which, when checked, will combine the item weights you have entered when calculating shipping. As I do not do my shipping by weight, I do not use this, though it can be quite handy for people who do note each items weight.

Apply shipping discount (add/subtract) an amount for each additional item shipped
This is a toggle ( on / off ) which, when checked, can let you either take the highest shipping cost and add a specified amount for each extra item ordered ( mine is $0.25 per extra item ) or subtract an amount from the shipping noted by each extra item ordered ( e.g. full price for the first item, -X from shipping for each extra item ).

As you can see from the above picture, you can make use of any, all, or none of these as you see fit.

Coupons
You can create coupon codes for people to use and get discounts from your store.

Coupon Code X gives Y (dollars/percent) off total offer price
Coupon codes can either give a flat dollar amount off of a total or a percentage discount, as you see fit. As it notes in the help ( seen by hovering over the question mark ), these are cumulative with the above discounts...so be careful.

Very handy when combined with a mailing list and wanting to give people a discount when buying from you. It is also helpful when selling from other places. For example, for you, my fellow squidoo users, use the coupon code SQUIDOOYA at my store and get an extra 5% off your total offer. Nice huh?

Shipping Profiles
You can create shipping profiles, for use in listing your items, which will allow you to select one to quickly fill in all related shipping information. As you can see from the above picture, I have special profiles setup for Magic Cards ( extremely cheap to ship ), Books ( I use media mail by default with new packaging and slats for protection ), or Comic Books ( The US Postal service no longer lets us little guys use bound printed matter...so we need to lie or use a more expensive method than media mail for comics...or take the risk that a postal inspector will decide that comics are not media...and toss them ).

This system is quite flexible and makes entering shipping information a snap.

Setting up your booth for selling, part 3 

Custom Categories, Freebies, Pickup, Buyer Restrictions

Continuing from part 2 above, one also finds options to setup custom booth categories, specify if and how one wants to give out freebies, schedule pickup times, and add buyer restrictions.

Custom Booth Categories
This is a very simple mechanism. All you need to do is type, one per line, the names of the categories you want in your booth.

Once you have done so, you then need to make sure to select "batch edit" after adding items ( but before selecting update booth to make them available ) so that you can set their custom booth category. If done after you have a ton of items up, it is a real pain, but if done as you add them, it just takes a few extra moments...and you can add new categories on the fly.

This is probably the most sub-optimal selling interface in bonanzle and it still isn't bad, just sub-optimal. Adding a drop down to the sell interface for each item containing these values would make this feature a lot slicker.

If you want to have an item of yours in multiple custom categories, you will need to go to "Sell" - "Advanced Options" and locate the "Custom Booth Categories" section. Make sure that "Map items to custom categories" is set to automatic and that your custom categories have been entered. From there, make sure that as you enter items into your store you use the text in the categories you want to have an item show up in within the listing itself. One nice, fairly clean way to do this is to simply list the categories at the very end of the listing.

For example, if you sell comics and want a particular comic to show up within "Silver Age", "Super-hero", and "Spider-man", you might enter [Silver Age] [Super-hero] [Spider-man] at the very end of the listing. The brackets are not necessary. One warning on doing this is that if you use a category name in an items description it will show up in that category whether you want it to or not.

Freebies
Freebies are items that you specify as such when adding them. They have a price of $0 and you set how you want them dealt with here. Currently available options are:


  • One freebie per item purchased ( what I use )

  • Any number of freebies after buying one item

  • Any number of freebies without buying any items


I really like this feature as it lets you easily add incentives to get things from you rather than the competition. For example, check out my list of freebies to see the items currently available, one per item purchased. Is that nice or what?

The only part of this feature that I think could be better would be to allow individual items to override this. For example, perhaps I would like to give away certain items to any who are interested in them ( say ebooks or audio files ), but do not want to just give away physical items that cost me time, effort, and energy to put online and take to the post office. Anywise, still an excellent feature.

Pickup
This section can be used to specify specific days and times which customers can drop by and pick things up from you.

Buyer Restrictions
This gives a few options which you can use to either generally or specifically block buyers.

Require at least X feedback to propose offer
Blocks potential buyers with less than X feedback ( unless you allow buy it now )

Require offers to be shipped within my country
Used to disable your ability to sell to people from other countries.

Ignore Offers From X
Someone harassing you or was a real jerk? "Shut em up!" No more having them buy from you. Love it.

Setting up your booth for selling, part 4 

For members with Plus subscriptions

If you choose to get a Plus subscriptions with Bonanzle ( $10 per month ), then you will have a few more options in the advanced tab of your booth which are not displayed above.

Google Analytics Tracking Code
If you sign up for or have a Google Analytics account, you can create yourself a new analytics profile to keep track of a lot of extra information related to page views.

I find this to be an excellent tool as knowing how people are finding your items and site can help you know what marketing areas could use some help.

To setup a new profile in Google Analytics ( or to create your initial profile ), you need to enter the URL for the site to be tracked, specify a country, and set a timezone.

The URL to be entered for Bonanzle sellers is the URL to your booth. In my case:
www.bonanzle.com/booths/LibertyUnchained.

Once you select finish, you will get a notice that google could not detect the code on your page. That is because you have not set Bonanzle up yet with it.

Just return to your list of profiles and find the profile key next to your newly created profile. It should look something like UA-XXXXXXX-X. Copy that into the box on your Advanced selling preferences in Bonanzle then select "Save all options" to update your booth. Finally, take a look at your booth normally and then refresh your analytics account page and you should see it change to denote that the code was detected.

If Google Analytics still shows the ! triangle, denoting that no code was detected, select edit next to your Bonanza profile ( in Google Analytics ) and then select the "check settings" link near the top right of the displayed page to force it to try again immediately.

If it still does not change to a clock looking icon (noting that the code was detected and data is now being loaded), then give it an hour or so and try again.

Hide Product Reviews
This checkbox lets you disable the amazon product reviews that appear next to some items if you would prefer to do so.

Customized Item sorting
This allows you to choose a different default method of displaying your products. By default, items are displayed in order of most expensive to least expensive.

By selecting this, you will find a page where you can choose a different default sort option or even choose to pick and choose which items will be displayed before other items.

I prefer to have my items ordered by name (by default) so that people browsing through my categories can find them alphabetically.

Think about how you would prefer to look for your items ( cheapest? most expensive? alphabetical? something else? ) and act accordingly.

Once you have things how you want them be sure to save your booth settings.

Upload showcase images
If you upload images for particular categories, those images might be displayed ( along with a link to your store ) on pages for those categories when people browse them.

While this particular functionality will eventually be moved to only include those who subscribe to premier accounts, it is currently available to Plus members.
See the picture below for an example of how such images are displayed.

Showcase Images on Bonanzle

Putting an initial item up for sale, manually 

Quick, clean, and straight-forwards

Entering items into Bonanzle by hand can be very fast, if you don't care about getting your pictures just right or having multiple pictures. Even if you do, it is still nice and quick.


  • Enter a title for your item

  • Select a category ( in many cases you can type in part of a category and have it automatically found )

  • Enter a description ( you can also use the advanced editor to get text styles...but anyone who disables them will not see such so I don't bother )

  • Specify a price or select "Freebie"

  • Select a shipping method ( or a shipping profile you have set any up )

  • Note whether the item is a favorite, is new, has a negotiable price, has multiples avialable

  • If you want to save the values for the next item, simply check the box

  • If you want to crop the same picture for the next item, note that

  • Add up to four pictures ( you can crop one picture multiple times )

  • Select "Save this item" or "Save and Add Another"


If you use custom categories, be sure to select batch edit and set items custom categories before you make them live.

Quick, simple, and easy. The picture editing piece is quite nice. My only pet peeve concerning it is that the initial thumbnail is not the same as the initial picture, but only a subset of it. As I prefer to have the thumbnail for the full picture look like the full picture, and the display thumbnail to include the title or some other part that is typically not the center, I always have to do one extra edit on the image. Still, very nice.

Get the word out, let shoppers know where you are! 

Partially done for you by Bonanzle

Once you have your items up, it is time to start marketing and/or advertising.

Bonanzle can put your items up on Google Base ( which shows them on google.com when someone selects "products" when searching ) quickly and efficiently, providing excellent instructions for doing so.

Check below and to the right under "LibertyUnchained Recommends" for more Bonanzle related selling lenses. And remember, do what you enjoy!

Once you have been through these lenses and gotten your initial marketing checklist taken care of on Bonanzle, you might consider taking a peek at my latest project:

Building a web site to increase traffic and sales
It notes why most people looking to fix the "not enough sales" problem are working on the wrong problem...and provides one way to address the real problem that most experience.

Increase your cash flow by saving money 

Selling is great, but saving can help your bottom line too!

If you are selling online to bring in more money, be sure to consider how you can cut costs as well. By doing so, you can more quickly get to the point where your online sales can cover all of your expenses.

The latest Bonanzle news 

Courtesy of the Bonanzle Blog Feed

See what those running Bonanzle have said recently!

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More bonanzle related lenses 

More information about bonanzle from fellow cthu.., er squidoo fans

Bonanzle related lenses not specifically about store promotion.

Did you find this information useful? 

Consider helping me out!

If you found the information on this lens helpful, please consider dropping by my Bonanzle Booth and seeing what I have available.

And if you know someone who might be interested in what I offer, please consider passing the word along. By letting friends know about booths that they might be interested in, we can get more people to become aware of Bonanzle while helping them to find cheaper ways to acquire what they are looking for!

Questions, Comments, Concerns? 

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by LibertyUnchained

I am the stay at home father of two and spend my free time studying mostly law and sales related topics.

I started out simply looking for ways to mak... (more)

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