What is the future of Market Research?
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Will social media change it forever? Will the old style focus groups and surveys be a thing of the past?
As a marketing professional market research is close to my heart. It truly is the back bone of every good marketing/advertising campaign. With out doing market research you are shooting in the dark and projecting your ideas of who the target is on to them with out truly understanding your target.
This lens is an outreach for feedback.
What impact do you thing that social media will or is having on market research?
Please leave answers in the blurb box.
This lens is an outreach for feedback.
What impact do you thing that social media will or is having on market research?
Please leave answers in the blurb box.
Who? What?
Who I am and why I started this lens. The main thrust is to get some ideas moving around about the future marriage of market research and social media.
I am a marketing professional. I do marketing consulting for medium to large companies. I am seeking to stay ahead of the curve buy better understanding where market research is going to be in the years to come. I have a feeling that it will be dominated by social media outlets and emotional response surveys. The market research firm I currently am partnered with offers an emotional response survey that has been proven to out preform all traditional forms of market research. It is my ambitious goal to keep our product ahead of the game by tying our revolutionary system to social media outlets.
Every good business has a blog.
I use this blog to ramble on about marketing and advertising and what changes I am seeing. Most articles are short with a few longer articles that are usually written by other people (I don't really view my self as a journalist so I try not to get to overboard.) I also post videos on my blog that are typically me attempting to educate other marketers on trends I see in marketing.
The latest from Google about this
The links below should help keep an eye on what is going on the the world of market research. As the backbone of everything from product development to marketing and sales I know that it will be evolving because of the popularity of social media. Tomarrows market research with be much more comprehinsive than the research that is done today.
- Toy Retailers in the UK Industry Market Research Report now updated by IBISWorld
- For more information on the Toy Retailers industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation's largest publisher of industry research.
- Sexual Services in Australia Industry Market Research Report now updated by ...
- For these reasons, industry research firm IBISWorld has updated its report on the Sexual Services industry in Australia. Melbourne, Australia (PRWEB) May 27, 2012 Sexual services have widely been viewed as resistant to economic slowdowns.
- Dentists in the US Industry Market Research Report Now Available from IBISWorld
- For these reasons, industry research firm IBISWorld has added a report on the Dentists industry to its growing industry report collection. Los Angeles, CA (PRWEB) May 26, 2012 The $109.6 billion Dentists industry has been steadfast and performed well ...
- Charter Flights in the US Industry Market Research Report Now Available from ...
- Strong competition from the scheduled air transportation market and high operating costs will continue to threaten businesses, but rising disposable income and corporate profit will help boost demand. Over the next five years, individuals and ...
P.S. If you take away just one thing
I hope the information you find on this page motivates marketing professionals to utilize market research in their everyday business and push it to be the most effective tool that it can be by linking it to social media outlets. Let me know if you find the information on this lens usfull to your business.
P.P.S. Here's the link to my site
http://ryanhardesty.blogspot.com
Books on Amazon
I recommend these books for anyone wanting to learn more about marketing.
by ryanhadesty
My name is Ryan, I will forever be a student. I love to read, listen, and share ideas. I am married to my beautiful wife, Summer. We have a little dog... more »
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