As a second year MBA student in Goizueta Business School I am honored to be part of a task force that explore the marketing of the MBA program. Led by our JB Kurish, our Dean, this team is discussing the current and future marketing efforts of our great MBA program.
As part of our discussion we talked about some online marketing ideas including twitter.com, blogs, LinkedIn and facebook.
This lens explores the online methods used by various leading MBA programs. I tried to check whether there is an open discussion generated by the business schools with different stakeholders or only with students.
As part of our discussion we talked about some online marketing ideas including twitter.com, blogs, LinkedIn and facebook.
This lens explores the online methods used by various leading MBA programs. I tried to check whether there is an open discussion generated by the business schools with different stakeholders or only with students.
(more than) 3 things you should know about Marketing of MBA Programs
1. MBA programs has different customers. These include: prospective students, current students, employers, alumni, academic partners, business community, alumni
2. No single method exist to communicate with these different customers
3. The major group of customers - prospective and current student - only belong to these groups for a period of maximum 3 years - from the initial exploration of schools to graduation
4. The official blogs and the students' blogs are referring to one group of customers - prospective students
5. Some faculty members write their own blogs, but they are not officially part of the business school's blogs
2. No single method exist to communicate with these different customers
3. The major group of customers - prospective and current student - only belong to these groups for a period of maximum 3 years - from the initial exploration of schools to graduation
4. The official blogs and the students' blogs are referring to one group of customers - prospective students
5. Some faculty members write their own blogs, but they are not officially part of the business school's blogs
MBA blogs - Deans and Admissions
A few MBA programs already joined the blog sphere and opened blogs by Deans and/or admission offices.
These blogs typically describe the life in school, the work done by the Dean, and some admission update.
The list hereunder is sorted by the order I have learned about the blogs.
These blogs typically describe the life in school, the work done by the Dean, and some admission update.
The list hereunder is sorted by the order I have learned about the blogs.
- Dean Bruner's Blog
- Robert F. Bruner, Dean, Darden School of Business.
Darden also hold news archive of Dean's appearance in the media in his web site. - Jim Bradford
- Jim Bradford, Dean, Vanderbilt Owen Graduate School of Management host a blog on http://www.owenbloggers.com/ which is operated by Owen's students (see students' blogs hereunder).
There are no frequent updates on the blog and the last post as of 12/27/2008 is from April 2008 - MBA Blog: The Wharton School
- MBA Admission blog, which covers issues relevant to MBA applicants as they prepare to apply to business schools. It is managed by members of the MBA Admissions Committee at The Wharton School of the University of Pennsylvania.
- Stanford MBA Admission Blog
- Opened August 2007, this blog is used as a communication channel between the admission office and the prospective students.
It includes discussion about new programs in the school, Q&A with the admission and more. - The Rose Report
- Rose Martinelli, Associate Dean for Student Recruitment and Admissions, brings you the latest updates on Full-Time MBA admissions events, important dates and updates in the Admissions process.
- The Berkeley Full-time MBA Admissions Blog
- Opened in 2006, this blog includes general information about the application process, admission events and more.
- Inside the London MBA - Bloggers at London Business School
- News and views from the London Business School MBA community.
This blog combine student stories and admission stories.
A nice feature - request to applicants and students who blog to send a link to their blog in order to increase the community. - Santiago Iniguez, Dean IE (Instituto de Empresa) Business School
- "My views on Management Education and sundry."
This blog includes all views from the Dean in different formats: blog posts, scanned newspaper articles and videos and it is bilingual - English and Spanish.
In addition, the Dean is an editor in http://www.deanstalk.net/, which is a shared blog that serves as a Discussion of Management Education.
MBA blogs - students
Some business schools built a platform for students to post stories about their experience as students in a new school, new city and sometime new country.
These blogs are either a group of students co-writing one blog or different blogs hosted by the school.
These blogs are either a group of students co-writing one blog or different blogs hosted by the school.
- Voice of GBS (Goizueta Business School)
- Open on October 2008 this blog's mission is to "provide authentic insights into "life" at Goizueta Business School from the perspectives of its Graduate Students. "
The writers in the blog are part of the Goizueta Ambassadors group who meet with prospective student and share their experience with them as they visit school.
This blog is different from the blog we held last year as ambassadors http://goizuetastudentblog.blogspot.com/. It look much better and has its own url. - Stanford GSB Voices
- Our students come with a desire and willingness to add their knowledge and experience to yours.
This blog is an addition to a series of "talks" by the students of each class with prospective students (I think the talks are similar to the ambassadors program in Goizueta)
The blog also includes a section of posts written buy alumni. - OwenBloggers | Vanderbilt Owen Graduate School of Management
- The site include posts from various students, links to blogs by other Owen students, subscription option using feedburner, photos, links to twitter account related to the blog and links to two specific blogs by the Strategy and Healthcare students.
- The Kenan-Flagler Blog
- The inside scoop from the UNC Kenan-Flagler MBA community - students and admission.
- MIT - Student Blogs - MBA Program
- See how our student bloggers balance studies and social lives, come to grasp complicated management concepts, awaken to new career prospects, and more.
- Berkeley MBA Student Blogs
- Students experience combined with links to information about faculty and specialties.
Although this blog uses a different platform (blogger) it looks as a built in part of the school's web site. - Wharton Student Diaries
- This blog is integrated within the program's web site and is an addition to the admission's blog.
Wharton also have an open forum for discussion between prospective students, current students and admission in http://s2s.wharton.upenn.edu/wh-wharton
Reader Feedback
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toneyahuja
Oct 11, 2010 @ 1:09 am | delete
- Learn how to maximize profitability using simple financial tools and reports. Learn how to focus your resources to get the most return investment. Log on to http://www.twodaymba.org
Thanks
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toneyahuja
Oct 11, 2010 @ 1:09 am | delete
- Learn how to maximize profitability using simple financial tools and reports. Learn how to focus your resources to get the most return investment. Log on to http://www.twodaymba.org
Thanks
-
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