Home » Business & Work

Marketing Solutions: Women in Business

Ranked #220,329 in Business & Work, #1,544,308 overall

Understanding the market potential

Gender differences and how to market to women

Organizations supporting women

How to reach women

WOMEN ARE VALUABLE TO BUSINESS

BLOG: Guy Kawasaki ... The Art of Partnering
Read #8:
Ask women. Men have a fundamental genetic flaw. Actually, they have many fundamental genetic flaws, but I am only concerned with one here: The desire to partner (verb!) with anything that moves. They don't care about practicalities and long-term implications. If something is moving, men want to partner with it. Women, by contrast, do not have this genetic flaw. When you come up with an idea for a partnership, don't bother asking men what they think about it because they will almost always think it's a good idea. Instead, ask women and gain some real insight as to whether the partnership makes sense.

ORGANIZATIONS THAT SUPPORT WOMEN IN BUSINESS

Springboard Enterprises
SPRINGBOARD ENTERPRISES is a national not-for-profit organization dedicated to accelerating women's access to the equity markets. The organization produces programs that educate, showcase and support entrepreneurs as they seek equity capital and grow their companies.
We Inc. (Women Entrepreneurs)
WE Inc. is a nonprofit business association that works to improve and enhance the economic climate for women entrepreneurship. By advocating for policy solutions that encourage business ownership by women, and providing information and resources to entrepreneurs at all stages of their business development, WE Inc. aims to increase economic opportunity and financial security for those seeking the risky but rewarding path of entrepreneurship.
Downtown Women
Founded as a networking organization by a group of energetic and enthusiastic young professionals in 1998, the Downtown Women's Club (DWC) has evolved into an online and in-person community designed for smart and sophisticated businesswomen on the go. Their mission is: to empower women through access to information and opportunities for collaboration. With an expanding club system and online services, no matter where you work, play, or live, you can join the DWC and interact with dynamic corporate executives and entrepreneurs from a variety of industries.
Ladies Who Launch
Launching is for every woman. Whether you are launching a business, creative hobby, passion or artistic endeavor, Ladies Who Launch gives you the tools, inspiration and network of like-minded, lifestyle-oriented women to make any dream a reality, or take anything you've already launched to new heights. Through our online and in-person Incubator programs around the country, Ladies Who Launch harnesses this energy and drops it on your doorstep. All you have to do is SUBSCRIBE.
Make Mine a Million
Minting Women Millionaires
The Make Mine a $Million Business has one goal: to help women-owned businesses surpass the million-dollar revenue mark. Founded by Count Me In for Women's Economic Independence with OPEN from American ExpressSM, the program provides a combination of money, mentoring and marketing tools that women entrepreneurs need to help grow their businesses to a million dollars and beyond.

READ an interesting article about the program: Make Mine a Million

GENDER DIFFERENCES: MARKETING TO WOMEN

ARTICLE: Marketing to Women (The Gourmet Retailer)
Do men and women really shop differently? Is there truly a better way to market to women? Is the sky blue? Ask any couple, married or not, and they'll say you don't need to be a marketing guru to know that men and women communicate very differently. They also react very differently to various forms of communication.
Mostly No Preference, But 1/4 of Women Prefer a Male Boss
According to the Workplace Survey, conducted in May by publisher Vault Inc., women prefer to work for men rather than for other women. When asked if they would prefer a male or female boss, 28%, of the women picked a male boss rather than a female boss, though the majority of both the men and women surveyed had no preference. The survey is comprised of 518 responses from employees representing a variety of industries across the country, and is made up of 52% women and 48% men. READ MORE ....

by

Katharine

Katharine
is a marketeer, brand expert, & entrepreneur with over 17 yrs
experience in high-tech, Internet, software, telecommunications,
non-profit,... more »

Feeling creative? Create a Lens!

Explore related pages

Related Tags