Here is Your Hub to Much Valuable Information
I have located the best resources for marketing to Hispanics in general and in North Texas in particular. Use these to better target your marketing.
Let the Research Continue
This Hot Market Will ONLY Get Hotter
This HUGE population can be better understood by all kinds of businesses. Then they will be better served.
I LOVE to research. I have already found many useful resources and I know there are many more to be found. So a savvy business owner or marketing director can use by findings to better guide the uses of their time and money.
I seek to facilitate the mutually beneficial relationship between the businesses and the customers. This can grow to become long term. Effectiveness in customer service will lead the word of mouth advertising. That kind of vial marketing is priceless. But for that do occur later in the relationship then wise target marketing is needed in the early stages. What you will find here is the fuel for that kind of effective target marketing.
North Texas Hispanic Marketing Plexo
Denton Hispanic Chamber of Commerce - Denton County
The Denton Hispanic Chamber of Commerce is dedicat more...0 points
Texas Golf Courses
A guide to all of Texas golf courses and Texas gol more...0 points
My Background Related to this Lens
I have lots of friends from all around the globe. I mix easily with those from all countries and cultures.
Years ago I rode around with a friend that delivered free newspapers to stores. I was amazed at the many and large Hispanic neighborhoods that I had never seen.
I speak very little Spanish.
I enjoy designing synergistic systems to solve complex problems. Many of the systems I have designed relate to marketing.
Hispanics are a major and growing demographic in this region. There are wise and foolish ways to develop marketing cross culturally. My job is to provide the links to the best experts in this field.
I earn a small commission when a person uses these links to buy a book or ebook. So I need to offer lots of value to many people.
Top Ten Books for Reaching the Hispanic Market
Read These Books to Make More Sales
Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities by Juan Faura
Juan Faura, the author of PMP's bestselling, & more...0 points
How I Define North Texas
Dallas
Tarrant
Collin
Denton
This area is referred to at the Dallas Fort Worth Metroplex or DFW.
In this area people drive cars for many miles to commute to their job. They will travel a long distance for shopping, entertainment, recreation plus to visit friends.
The radio and TV station span these counties that include many cities.
When you fly into or out of DFW airport at night you can notice the concentration of lights in this area.
Hispanic Marketing Plexo
Invest Time HERE Now and Earn Money Later
Pew Hispanic Center Factsheets Index
Pew Hispanic Center for excellent FREE factsheets. more...0 points
Pew Hispanic Center Reports Index
Pew Hispanic Center for excellent FREE reports. Th more...0 points
HISPANICTrends.com Nov 2006 - Table of Contents
The leading source of news information and service more...0 points
USHCC - United States Hispanic Chamber of Commerce
The USHCC works towards bringing the issues and co more...0 points
Latino & Hispanic Jobs | Spanish & Bilingual Jobs | Diversity Jobs
Hispanic employment - since 1997, essential job bo more...0 points
HispanicTrending
Hispanic - Latino Marketing , Advertising & more...0 points
General and Specific Lenses
During the coming months I plan to add many more general and specific lenses on Squidoo. And I will develop ways to cross reference them.
Then a person will gain both the Big Picture context as well as the ways to make practical application.
Here is a list of my current general lenses for your consideration.
Recommended Resources
http://www.squidoo.com/RecommendedResources/
Basics of Business
http://www.squidoo.com/BusinessBasics/
Marketing Maps
http://www.squidoo.com/MarketingMaps/
Please Give Your Comments and Questions
This Lens Will Improve with Your Input
Tell me what your like and do not like here.
Ask me questions that can guide me in adding more useful modules.
Center for Hispanic Marketing Communication
Flordia State University
http://hmc.comm.fsu.edu/whattheadssay_Inglessis_McGavock_Korzenny.pdf
Advertising to Hispanics %u2013 What the Ads Say
2 more...0 points
Center for Hispanic Marketing Communication
Home page to this hub of valuable resources.0 points
http://hmc.comm.fsu.edu/hispanicmarketinganannotatebibfeb7.pdf
Hispanic Marketing %u2013 Annotated Bibliography
8 more...0 points
http://hmc.comm.fsu.edu/FSUAOLDMSMultiMktg.pdf
Multi Cultural Marketing Equation
45 pages0 points
Latino Economic Snapshot of DFW
by Rincon & Associates
Power Point slide show of 16 slides.
GREAT overview of the DFW Hispanic marketplace.
LOTS of charts, stats and links.
http://www.rinconassoc.com/GDHCCweb.pdf
PDF version0 points
Latino Economic Snapshop
Online slide show0 points
